走进河南华邦电器炊具有限公司的生产车间，电熔炉中的铁水正缓缓倒入模具中，自动灌铸成形， 一口口铸铁锅在生产线上整齐排列，等待着下一道工序的打磨。公司负责人汪龙站在智能生产线旁向记 者介绍，依托智能生产线与传统工艺的结合，企业每天能生产2万口到3万口铸铁锅。 如今，郏县铸铁锅产业已形成强大的集群效应。郏县铁锅产业园现有各类铁锅及配套企业65家，其 中铁锅企业46家。铸铁锅产品有30多个品种系列380多个型号，年生产各类铁锅7000万口，占全国铸铁 锅产量的70%。当地已形成了从原材料供应、制模、熔炼、压铸、抛光、氮化、装配研发到销售、物流 的完整产业链，产品远销30多个国家和地区。产业的勃兴，深刻改变了当地的经济社会面貌。目前，铸 铁锅产业直接带动当地约1.5万人就业，已成为郏县重要的支柱产业和富民产业。 需求倒逼升级 郏县铸铁锅产业的辉煌之下，痛点同样突出。首先是"有实无名"的品牌困境。 □ 本报记者 夏先清 杨子佩 铁水倒模、铸压、打磨、抛光……在河南省郏县，每天约有20万口铸铁锅走下生产线，通过四通八 达的物流网络走向海内外。中原小县如何成为产品行销全球的"铸铁锅之都"？日前，经济日报记者来到 郏县，探访 ...

Core Insights - The article highlights the transformation of a traditional iron pot manufacturing business into a successful e-commerce brand, leveraging digital platforms to revive and modernize ancient craftsmanship [1][2][12]. Group 1: Company Background - The Liang family has been involved in iron pot manufacturing for over 100 years, with the current business being established by Liang Baojin and passed down through four generations [2]. - The company faced significant challenges, including debt and market decline, before Liang Xingchun took over and modernized operations [2][3]. Group 2: Business Transformation - In 2016, Liang Xingchun founded Shandong Father and Son Cookware Co., Ltd., focusing on modernizing traditional mud mold casting techniques and utilizing e-commerce platforms like Douyin (TikTok) [2][12]. - The company saw a significant increase in sales, reaching over 100 million yuan through Douyin, with 80% of sales in 2023 coming from this platform [15]. Group 3: E-commerce Strategy - The company initially struggled with e-commerce but adapted its strategy by focusing on content that resonated with female consumers, such as cooking demonstrations and practical usage tips for iron pots [13][15]. - In 2020, a single live-streaming event on Douyin generated 500,000 yuan in sales, showcasing the potential of digital marketing for traditional crafts [13][15]. Group 4: Product Innovation - The company has made product improvements based on customer feedback, such as changing the oil used in the seasoning process to avoid unpleasant odors and developing a more effective rust prevention method [16][17]. - Liang Xingchun emphasizes that customer feedback is crucial for product development, viewing negative reviews as opportunities for improvement [17]. Group 5: Cultural Significance - The company’s products are recognized as part of the intangible cultural heritage of Shandong Province, highlighting the importance of preserving traditional craftsmanship in a modern context [2][19]. - Participation in events like the Chengdu International Intangible Cultural Heritage Festival allows the company to showcase its products and connect with a broader audience [19][20].