长城NOA智驾

Search documents
魏建军开年“第一播”,展现长城的“智驾观”!
21世纪经济报道· 2025-02-28 07:49
Core Viewpoint - The rapid development of intelligent driving in China has surpassed expectations, with domestic brands like Great Wall Motors leading the charge through technological innovation and strategic foresight [1][10]. Group 1: Intelligent Driving Technology - Great Wall Motors showcased its "Parking to Parking" intelligent driving technology in a challenging environment, demonstrating its advanced obstacle avoidance and path planning capabilities [3][4]. - The challenge route included complex scenarios such as multi-level interchanges, cross-river bridges, and urban parking, highlighting the robustness of Great Wall's Coffee Pilot Ultra system [3][5]. Group 2: Long-term Strategy and Investment - Great Wall Motors has consistently invested in intelligent driving technology since 2011, with R&D expenditures reaching 11.034 billion yuan in 2023, accounting for 6.37% of revenue [7][8]. - The company has a significant workforce dedicated to R&D, with 29.3% of employees involved in this area, including a specialized team of 6,000 in intelligent technology [7]. Group 3: Competitive Landscape - In response to Tesla's Full Self-Driving (FSD) entry into China, Great Wall Motors acknowledges the challenges posed by local road conditions and consumer expectations, emphasizing its commitment to exceeding user expectations in intelligent driving [10][12]. - Great Wall's intelligent driving technology has achieved a high activation rate of 97.76% and a successful parking rate of 83.98%, indicating strong user acceptance and performance [11]. Group 4: Future Outlook - The next phase of competition in the automotive industry will focus on intelligent driving technology and corporate development strategies, with Great Wall Motors positioning itself as a model for other domestic brands [12].