Core Viewpoint - The music industry is expected to achieve dual growth in traffic and paid subscriptions through copyright expansion, as highlighted by Dongfang Securities' recent report on Tencent Music (TME.US) and NetEase Cloud Music [1] Group 1: Company Insights - Tencent Music's stock rose over 3% to $21.31, indicating positive market sentiment [1] - The company is expected to enhance its user base by acquiring Korean company SM and planning to acquire Ximalaya, which will likely attract K-pop and long audio users [1] - The increase in the proportion of paid users and the expansion of SVIP benefits are driving growth in Average Revenue Per Paying User (ARPPU) [1] Group 2: Industry Trends - The report suggests that both Tencent Music and NetEase Cloud Music can stabilize and improve traffic and payment rates through copyright supplementation and user operations [1] - NetEase Cloud Music is maintaining stable traffic by incubating independent musicians and securing K-pop copyrights [1]

Core Viewpoint - The report from CICC indicates an upward adjustment in Tencent Music's revenue and Non-IFRS net profit forecasts for 2025 and 2026, driven by better-than-expected progress in music subscription ARPPU [1] Group 1: Financial Performance - In Q1 2025, Tencent Music reported revenue of 7.356 billion yuan, an 8.7% year-on-year increase, aligning with CICC's expectations [2] - The Non-IFRS net profit for Q1 2025 was 2.124 billion yuan, a 24.6% increase, surpassing CICC's forecast [2] - The gross margin for Q1 2025 improved by 0.5 percentage points to 44.1%, with stable sales and management expenses [4] Group 2: Music Business Growth - The online music segment generated revenue of 5.804 billion yuan in Q1 2025, reflecting a 15.9% year-on-year growth, with subscription revenue increasing by 16% to 4.22 billion yuan [3] - The number of paying users rose by 1.9 million to 123 million, and ARPPU increased by 7.5% to 11.4 yuan per month [3] - The SVIP service showed strong performance, driven by sound quality, promotional measures, concert rights, and long audio content [3][5] Group 3: Social Entertainment Segment - The social entertainment revenue for Q1 2025 was 1.552 billion yuan, down 11.9% year-on-year, with expectations of continued revenue decline throughout the year [3] Group 4: Strategic Focus - The company is focusing on long audio content, which is seen as a core driver for SVIP subscriptions, enhancing content differentiation [5] - Long audio content is expected to complement music users and improve the overall quality and quantity of the content library [5]