Investment Rating - The investment rating for the company is "Buy" (maintained) [1][9]. Core Insights - The company has shown strong performance in Q2 2025, with a 10% year-on-year increase in retail sales for its main brand and children's clothing, and a 20% increase in overall e-commerce sales [5][8]. - The company has successfully expanded its new retail format, with 49 stores opened by H1 2025, enhancing operational efficiency and customer experience [5][8]. - The company continues to innovate and launch new products to meet diverse market demands, particularly in the running and basketball segments [5][8]. Summary by Sections Financial Performance - In Q2 2025, the main brand's retail sales increased by 10%, children's clothing retail sales also rose by 10%, and e-commerce platform sales grew by 20% [5]. - During the "618" shopping festival, the company's e-commerce sales surged by 94%, ranking third among domestic brands [5]. Retail Expansion - The company has accelerated the expansion of its new retail format, with 49 stores opened, including 45 large stores and 4 children's clothing stores [5]. - The stores offer a comprehensive range of products and utilize a self-service shopping model to enhance customer convenience [5]. Product Innovation - The company has launched several new products, including the "Flying Speed FUTURE2" running shoes and the "Qianxing 1.0" training shoes, focusing on high cost-performance ratios [5][8]. - New product lines in basketball and cycling have also been introduced, catering to various consumer needs [5][8]. Financial Projections - Projected revenue for 2025 is 11,332.7 million RMB, with a growth rate of 12.5% [7]. - Expected net profit for 2025 is 1,294.5 million RMB, reflecting a growth rate of 12.7% [7].