Core Insights - Xiaohongshu has introduced a personal selling feature for second-hand goods, but the entry point is not prominently displayed [1][3] - The feature allows users to publish their products and link them to Xiaohongshu notes, facilitating product display and transactions [3][6] - The transaction process involves Xiaohongshu acting as an intermediary, holding payments until the transaction is completed [3] Company Strategy - The personal selling feature is currently in a limited testing phase, with various new functionalities being trialed [1][3] - Xiaohongshu's approach to second-hand trading differs significantly from Xianyu, as users typically browse Xiaohongshu for exploration rather than specific purchasing intentions [11][12] - The requirement for both buyers and sellers to activate the personal selling feature limits the potential for transactions [12][13] Market Positioning - Xiaohongshu's model of "post + product" is fundamentally different from Xianyu's, which allows for a more extensive range of products and content [14] - The limited product variety and quantity on Xiaohongshu may hinder its ability to compete effectively with Xianyu [13][16] - Both platforms are exploring ways to enhance their community and content features, indicating an ongoing competitive landscape [18][19]

Group 1 - The Louvre Museum in Paris has recently experienced a theft, leading to significant public attention and discussion [2] - Multiple listings for "stolen jewelry from the Louvre Museum" have been found on the second-hand platform Xianyu, with prices ranging from 990,000 yuan to 99,990,000 yuan, and some sellers even starting bids at 0 yuan [2] - The Paris prosecutor's office reported that on October 19, four masked individuals used a lift device to enter the museum from an external balcony and stole jewelry, with eight pieces still missing and estimated economic losses reaching 88 million euros [6] Group 2 - Xianyu's customer service stated that the platform is monitoring listings through big data and encourages users to report suspicious items, which will be reviewed by staff upon notification [6]

Group 1 - Beijing Yuanli Technology Co., Ltd. has filed a lawsuit against Zhejiang Alibaba Xianyu Network Technology Co., Ltd. and individual seller Jiang for copyright ownership and infringement disputes [1][2] - The court hearing is scheduled for November 12, 2025, at 9:00 AM at the Xihongqiao First Court in Shanghai [1][2] - The case number is (2025) Hu 0118 Min Chu 21317 [2] Group 2 - Beijing Yuanli Technology Co., Ltd. is an affiliate of the online education company Yuanfudao, operating in the fields of online education and digital content [2] - Xianyu is a second-hand trading platform under Alibaba Group, which has been involved in multiple intellectual property protection cases in recent years [2]