新京报贝壳财经记者 俞金旻 阎侠 编辑 陈莉 校对 王心 "单个售价接近一杯奶茶钱，积少成多。"一位来自杭州的商家告诉新京报贝壳财经记者，他一年来收集 了上千个奶茶袋，通过二手交易平台出售，已经赚了数百元。 近日，在二手交易平台上，多个品牌的普通奶茶袋以每个0.5元至2元的售价流转，而带着"联名""限 定""绝版"等标签的特殊款则身价暴涨至15元至50元区间。 当限定款奶茶袋在二手交易平台被标价50元仍被"火速"收藏，当"袋袋相传"从调侃变为现实交易，一场 围绕曾被随手丢弃的奶茶包装袋的消费奇观正在悄然兴起。 有律师告诉贝壳财经记者，个人消费者转卖自有闲置的奶茶袋应属于二手物品买卖，系合法行为；但 是，"如果是卖家没有获得品牌授权私自定制或者仿冒品牌包装进行销售，则侵犯了品牌方的知识产 权。" 靠联名绝版身价暴涨 一个废弃奶茶袋卖到50元 被随手扔掉的奶茶袋，正在闲鱼等二手交易平台上演"身价逆袭"。 贝壳财经记者注意到，在某二手交易平台上，话题，点进去可见大量相关商品链接，有限定纸袋被标注 了"包邮、全新、售价12元"，也有奶茶店保温袋大集合"10个起发、7元10个、13元20个、30个以上包 邮"，成色显示 ...

Core Insights - Xiaohongshu has introduced a personal selling feature for second-hand goods, but the entry point is not prominently displayed [1][3] - The feature allows users to publish their products and link them to Xiaohongshu notes, facilitating product display and transactions [3][6] - The transaction process involves Xiaohongshu acting as an intermediary, holding payments until the transaction is completed [3] Company Strategy - The personal selling feature is currently in a limited testing phase, with various new functionalities being trialed [1][3] - Xiaohongshu's approach to second-hand trading differs significantly from Xianyu, as users typically browse Xiaohongshu for exploration rather than specific purchasing intentions [11][12] - The requirement for both buyers and sellers to activate the personal selling feature limits the potential for transactions [12][13] Market Positioning - Xiaohongshu's model of "post + product" is fundamentally different from Xianyu's, which allows for a more extensive range of products and content [14] - The limited product variety and quantity on Xiaohongshu may hinder its ability to compete effectively with Xianyu [13][16] - Both platforms are exploring ways to enhance their community and content features, indicating an ongoing competitive landscape [18][19]

Group 1 - A significant jewelry theft occurred at the Louvre on October 19, with eight valuable 19th-century pieces stolen by thieves using a lift and tools to break in [1] - Some French officials have called for the return of the stolen items, arguing that even if the thieves are not caught, they cannot sell the stolen goods [1] - The stolen jewelry was soon listed on the Chinese second-hand trading platform Xianyu, although these listings are likely not genuine and are seen as a form of online humor [3][4] Group 2 - Xianyu's platform has a more relaxed review process compared to other trading platforms, as it is positioned more as a community rather than just a second-hand trading site [5] - The founder of Xianyu, Chen Weiye, emphasizes community engagement and traffic over transaction efficiency, which influences the platform's operational strategies [5][6] - Xianyu's primary role is to drive traffic to Taobao, rather than focusing on direct monetization from second-hand sales [6][27] Group 3 - The platform's community-oriented approach allows for a wide range of user-generated content, including absurd listings that may not lead to actual transactions [12][13] - Despite the presence of controversial posts like the "Louvre jewelry" listings, Xianyu has not implemented strict measures to prevent such content from appearing [19][24] - The platform's relaxed regulatory environment has led to a proliferation of gray market activities, as users test the boundaries of what is permissible [18][19] Group 4 - Xianyu's monthly active users surpassed 200 million in March, reflecting a nearly 20% year-on-year growth [26] - The platform is increasingly important to Alibaba, serving as a crucial source of traffic amid growing concerns about user engagement on Taobao [27][28] - The focus on traffic rather than direct sales metrics indicates that Xianyu's operational model remains centered on community engagement rather than traditional e-commerce metrics [28][30]

Core Insights - The second-hand trading platform Zhuanzhuan has strategically retreated from the C2C market, closing its personal trading business and "free market" product listing, shifting to a C2B2C model that offers quality inspection and guarantees for second-hand goods [1][3] - Xiaohongshu has begun internal testing of a "Quick Sale" feature, allowing users to link idle goods for sale in their posts and chat, indicating a direct competition with Zhuanzhuan and a shift in the second-hand trading landscape [1][3][4] Market Overview - According to iiMedia Consulting, the domestic second-hand e-commerce transaction scale is expected to reach 614.49 billion yuan in 2024, with a year-on-year growth of 12.0%, and a user base of 286 million, growing by 9.8% [3] - By 2030, the transaction scale is projected to reach 911.43 billion yuan, with a user base of 389 million [3] Competitive Landscape - Xiaohongshu's entry into the second-hand trading market is seen as a natural progression, with significant user engagement in second-hand categories, but most transactions have historically occurred on platforms like Xianyu [4][9] - Xianyu remains dominant in the C2C segment, benefiting from Alibaba's ecosystem and a robust personal credit system, while Xiaohongshu must address how to build consumer trust in its new trading feature [3][11] Business Model Shift - Zhuanzhuan's exit from the C2C business highlights the challenges of sustaining profitability in this segment, as it struggled to compete with Xianyu, which has a much larger user base and transaction volume [12][14] - The transition to a C2B2C model signifies a shift towards a more structured and trust-based trading environment, which requires higher operational costs for quality assurance and customer service [17][15] User Experience and Trust - Xiaohongshu's "Quick Sale" feature aims to enhance community engagement and streamline the trading process, but it faces challenges in ensuring a secure and trustworthy trading environment [11][17] - The platform's current requirements for sellers, such as account age and professional certification, may not be sufficient to establish the necessary trust for effective second-hand transactions [17][12]

Core Viewpoint - The emergence of "Louvre genuine" jewelry for sale on second-hand trading platforms has attracted significant attention, raising concerns about authenticity and potential false advertising [3][5]. Summary by Sections Sale Listings - Multiple listings for "Louvre genuine" jewelry have been found on the Xianyu platform, including a crown priced at 999.9999 million yuan, with claims of being "9.9 new" and "urgent sale" [5]. - The highest price for the crown listed is 9999.99 million yuan, indicating a wide range of pricing for these items [5]. Authenticity Concerns - There is currently no confirmation that these items are genuine, and analysts suggest that until official verification is provided, it should be assumed that these listings may be misleading [7]. - A report to Xianyu regarding the "Louvre jewelry" sales resulted in a response from customer service indicating that the platform is monitoring such listings and encourages users to report suspicious items for further review [7].

Core Insights - The release of the iPhone 17 series has significantly boosted the second-hand Apple phone market, with a 150% increase in search volume and a 210% rise in recovery inquiries on the Zhuanzhuan platform after the launch event [1] - The second-hand phone recovery industry is experiencing a temporary upturn due to the demand for device upgrades, but companies like Flashback Technology face substantial financial challenges, including over 300 million yuan in cumulative losses and nearly 800 million yuan in redemption liabilities due by the end of 2025 [1][8] Company Overview - Flashback Technology holds a 1.3% market share in the phone recovery service sector, primarily relying on B2B partnerships rather than aggressive consumer marketing strategies [2] - The company is heavily dependent on a few major suppliers, with Xiaomi accounting for 44.8% of its procurement through trade-in channels, indicating a significant reliance on the Xiaomi ecosystem [2][7] - Flashback's business model has led to increased costs due to competition with Xiaomi's own recovery platform, resulting in a cycle of rising procurement costs without corresponding revenue growth [3][7] Market Dynamics - The second-hand recovery market is characterized by a fragmented landscape, with over 80% of market share held by various players, making it difficult for Flashback to establish a strong competitive position [5] - Competitors like Zhuanzhuan and Aihuishou are diversifying their offerings beyond just phone recovery, expanding into multi-category second-hand goods, which poses additional challenges for Flashback [6][5] Financial Challenges - Flashback Technology has faced continuous net losses, with a cumulative loss exceeding 337 million yuan from 2021 to mid-2025, indicating a persistent struggle to achieve profitability despite revenue growth [8] - The company is under pressure to complete its IPO by the end of 2025 to avoid triggering nearly 800 million yuan in redemption liabilities, which could lead to a liquidity crisis [9][10] - The redemption liabilities constitute 83% of the company's total liabilities, highlighting the urgent need for successful capital raising through the IPO [9] Strategic Outlook - The upcoming IPO is viewed as a critical step for Flashback, not only for raising funds but also for restructuring its debt, as successful listing would convert redemption liabilities into equity [10] - The company is racing against time, with less than a quarter remaining to finalize its IPO, amidst increasing competition and financial pressures [11]

Core Viewpoint - The release of the iPhone 17 series has significantly boosted the second-hand Apple phone market, with a 150% increase in search volume and a 210% surge in recycling inquiries on the Zhuanzhuan platform, indicating a temporary uptrend in the consumer electronics sector [1] Company Overview - Shanhui Technology, as the third-largest mobile phone recycling service provider in China, holds a 1.3% market share in both recycling and sales transaction volume for 2024, heavily relying on ToB business models [2][5] - The company has accumulated over 300 million yuan in losses over four and a half years and faces nearly 800 million yuan in redemption liabilities if it fails to complete its IPO by the end of 2025 [1][9] Market Dynamics - The second-hand recycling industry is characterized by a "large but weak" market structure, with over 80% of market share held by other players, indicating a fragmented competitive landscape [5] - Major competitors like Zhuanzhuan and Aihuishou are diversifying their business models beyond single-channel recycling, with Aihuishou operating 2,092 stores and expanding into multi-category recycling services [6][7] Competitive Challenges - Shanhui Technology's business model is constrained by its dependence on major suppliers, particularly Xiaomi, which accounts for over 41% of its procurement, leading to increased costs and reduced independence [2][3][7] - The competitive landscape is further complicated by overlapping interests among shareholders, as Zhuanzhuan holds a stake in Shanhui Technology while also competing directly in the same market [3][4] Financial Pressures - Shanhui Technology's financial health is under pressure, with cumulative net losses exceeding 337 million yuan from 2021 to mid-2025, and a low gross margin that hampers profitability [8][9] - The company faces a critical deadline to complete its IPO, as failure to do so could trigger significant liquidity issues due to its high redemption liabilities [9][10]

Core Viewpoint - The company, 万物新生 (RERE.US), has achieved its fastest revenue growth in two years, with a 32% year-on-year increase in Q2, driven by an expanding offline store network and a focus on enhancing customer experience in second-hand transactions [1][2][7]. Revenue Growth - In Q2, the company's revenue reached RMB 49.9 billion, marking a 32.2% increase compared to the previous year, with product sales revenue growing by 34% to RMB 45.6 billion [7]. - The high-margin direct sales business saw a remarkable revenue growth of 63.7%, increasing its share of product revenue from 28.2% to 34.4% [7]. - Service revenue also increased by 15.4% to RMB 4.33 billion, with non-electronic product services contributing nearly 15% to total service revenue [7]. Profitability - The company achieved GAAP operating profit for the fourth consecutive quarter, with Q2 operating profit reaching RMB 91.1 million and GAAP net profit of RMB 72.3 million, reversing a loss of RMB 10.7 million from the previous year [7][8]. Store Expansion - The company opened 206 new stores in Q2, bringing the total to 2,092 stores by the end of June, with plans to open an additional 569 stores in the second half of the year to meet its annual target of 800 new stores [7]. Shareholder Return Plan - A new three-year shareholder return plan was approved, committing to return no less than 60% of adjusted net profits through buybacks and dividends, with an estimated annual return of approximately USD 5.6 million based on Q2 adjusted net profit [8]. Market Position and Stock Performance - The company's stock has gained 57% this year, reaching a three-and-a-half-year high, and its market capitalization has surpassed USD 1 billion, placing it among the tech "unicorns" [6][7].

Group 1 - The collaboration between McDonald's Japan and Pokémon Trading Card Game has led to significant customer demand, resulting in some customers ordering large quantities of meals solely to obtain cards for resale [1] - The event featured six types of cards with a total of fewer than 3 million cards available, and customers could receive two cards for each meal purchased, limited to five meals per person [1] - McDonald's Japan has acknowledged the negative impact of this behavior, including food waste and chaos in stores, and has committed to implementing stricter purchasing measures to prevent future occurrences [1] Group 2 - The trading price of Pokémon cards is influenced by their circulation and the popularity of the characters, with rare cards in good condition selling for tens of millions of yen, while the cards from this promotion may not achieve high resale prices due to their larger circulation [2] - Limited-time release cards tend to appreciate in value, and the inclusion of popular characters like Pikachu in this promotion has further driven demand [2]

Core Viewpoint - The article discusses the booming second-hand trading market within the ACG (Anime, Comic, Game) community, highlighting the impulsive buying behavior and the subsequent need for selling items at a loss, driven by the popularity of various IPs and merchandise [4][6][62]. Group 1: Market Dynamics - The second-hand market for ACG products has seen significant growth, with items experiencing drastic price fluctuations, such as a character figure dropping from 3000 yuan to hundreds within six months [4][6]. - The rise of IP economy has led to an increase in merchandise releases, with brands frequently launching new collaborations and products, creating a vibrant trading environment [6][7]. - The impulsive buying behavior is prevalent, with consumers often purchasing items at inflated prices during initial releases, only to later sell them at a loss on platforms like Xianyu [7][16]. Group 2: Consumer Behavior - Consumers in the ACG community exhibit a "buy high, sell low" mentality, often relying on second-hand sales to recoup costs from impulsive purchases [16][34]. - The phenomenon of "blind box" purchases has become common, where consumers buy mystery boxes with uncertain outcomes, leading to increased spending driven by the thrill of potential high-value items [35][40]. - Social media platforms like Xiaohongshu play a crucial role in influencing consumer behavior, where users showcase their collections and engage in community discussions before making purchases on trading platforms [57][58]. Group 3: Platform Analysis - Xianyu remains the dominant platform for second-hand ACG transactions, boasting a user base of 105 million and a 75% year-on-year increase in transaction volume [53]. - The emergence of niche platforms like Qindao and Jihuan She caters to specific segments within the ACG community, offering tailored services and community engagement [52][51]. - Xiaohongshu has unexpectedly benefited from the trading boom, becoming a preferred platform for users to showcase and discuss their collections before transitioning to sales on Xianyu [57][58]. Group 4: Challenges and Concerns - The influx of underage users in the second-hand market has raised concerns about impulsive buying and refund requests, complicating transactions for sellers [58][59]. - Issues such as counterfeit products and the need for better regulatory measures have emerged as significant challenges for the trading platforms [60][61]. - The sustainability of the second-hand market is questioned, as it heavily relies on the ongoing popularity of ACG IPs, with potential risks if new hits do not emerge [62].