二手交易
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在二手平台出售“过去” 在告别中迎接“新生”
Xin Lang Cai Jing· 2025-12-26 23:07
离开的想法成形后,物品处理便被提上日程,她将家中"没必要带走"的东西挂上二手平台。姜敏并未购 置过大型家具,但那些不便携带的小物件,林林总总也超过百件。 "我没那么缺钱,在二手平台出物是因为确实不方便带走,扔了又觉得可惜。"姜敏说,她把物品的价格 定得很低,"后来再看,很多东西的价格都比普遍的成交价要低。不知道是价格太实惠,还是我真的特 别会选东西,大部分都卖得很快"。 "感觉像在出售自己的过去。"28岁的姜敏说。 姜敏在北京生活了10年。产生离开的念头后,她将100余件物品陆续挂上二手平台。在搬离出租屋时, 这些物品大部分已被卖出。 和姜敏类似,不少年轻人在离开一座城市时,会选择将不便携带或不常使用的物品在二手平台出售。这 些物品承载着一段生活的记忆与情感,而它们的流转,也牵连起人与人之间微妙的连接。 离开前,他们选择"出售自己的过去" "去北京上大学时,我没想到自己会在这里待整整10年。"姜敏说。 姜敏告诉记者,从小就很想去北京上学。高考后,她的成绩本可以报考省内最好的985大学,但为了实 现小时候的心愿,姜敏最终选择了北京的一所211大学。"爸妈都劝我慎重考虑,还给我分析了很多好处 坏处,但我当时的想法 ...
转转挥刀断“自由”,闲鱼驶向“AI深海”,这波谁能上岸?
Sou Hu Cai Jing· 2025-12-24 10:27
Core Insights - The second-hand trading market in China is experiencing unprecedented growth driven by green consumption and circular economy practices [1] - Two leading platforms, Xianyu (backed by Alibaba) and Zhuanzhuan (backed by Tencent), are diverging in their strategies, with Xianyu focusing on a C2C community ecosystem and Zhuanzhuan shifting to a C2B2C model [1][2] Group 1: Zhuanzhuan's Strategy Shift - Zhuanzhuan has closed its C2C "free market" business and transitioned to a C2B2C model, emphasizing deep inspection and guaranteed transactions [4][7] - The decision to abandon the C2C model stems from Zhuanzhuan's inability to compete with Xianyu's user engagement and community atmosphere [5][6] - Zhuanzhuan's C2C business now accounts for less than 3% of its total transaction volume, indicating a significant decline [5] Group 2: Challenges Faced by Zhuanzhuan - Zhuanzhuan faces high costs associated with its new model, including maintaining quality inspection centers and a large workforce, which creates a financial burden [8] - The shift to a more controlled model has not resolved trust issues, as evidenced by complaints regarding product discrepancies and quality control failures [8][9] - Zhuanzhuan is also competing against established players like Aihuishou, which has a more integrated supply chain and greater market presence [9] Group 3: Xianyu's Competitive Edge - Xianyu benefits from a vast user base of over 200 million monthly active users and a diverse community that extends beyond mere transactions [2][11] - The platform is leveraging AI technology to enhance user experience and address challenges related to non-standard products and user trust [12][13] - Despite its advantages, Xianyu also grapples with issues of trust and the prevalence of gray market activities, which it aims to mitigate through technological advancements [14][15] Group 4: Industry Implications - The contrasting strategies of Zhuanzhuan and Xianyu highlight a critical juncture in the second-hand market, questioning whether a standardized, controlled approach or a vibrant, open marketplace is preferable [16]
转转宣布推进一线上门回收工程师社保补贴
Xin Lang Cai Jing· 2025-12-03 02:28
Core Points - The CEO of Zhuanzhuan Group, Huang Wei, announced a welfare upgrade plan during the company's tenth anniversary meeting, which includes social security subsidies for all on-site recycling engineers and additional medical insurance [1][3] - Zhuanzhuan will establish a "Care Fund" to provide special financial support for employees and partners facing major illnesses, accidents, or other special difficulties [1][3] - Zhuanzhuan is the first company in the circular economy sector to implement social security subsidies for on-site recycling engineers [1][3] - Huang Wei emphasized the company's commitment to providing secure second-hand trading services and building a sustainable organization that creates broader value for the industry and society [1][3]
免费物料变“香饽饽” ?二手奶茶联名袋卖到上百元|消费新观察
Sou Hu Cai Jing· 2025-12-02 10:05
三湘都市报全媒体记者 仝若楠 近日,《疯狂动物城2》电影周边成为"抢手货",不少联名店铺物料早早售罄,有未抢到物料的消费者 纷纷求购。在社交媒体平台,还有网友发帖调侃,"一代人有一代人的破烂要捡,把攒了三年的'嫁 妆'纸袋子都卖掉了,一共180元"。 12月2日,记者调查发现,这些曾随奶茶附赠、常被随手丢弃的纸袋、杯套,如今因与热门IP联名,竟 成二手市场的"香饽饽",不仅被明码标价售卖,经二次加工后更能以上百元的价格卖出。 业内人士指出,这类奶茶周边凭借稀缺属性与颜值优势,催生出收藏、交易、创意改造的消费热潮,成 为年轻人追捧的新潮流。 "变废为宝",奶茶袋加工后卖到上百元 在闲鱼二手交易平台上,多款IP联名物料持续热销。部分收藏者将各类IP联名包装袋、被套和杯子整理 成册,并分门别类和明码标价售卖。这些物料涵盖的餐饮品牌丰富,且多以热门动漫IP联名系列为主。 从定价来看,联名双杯包装袋单款售价1至5元,杯套单价1至3元,一次性联名杯子则在5至10元区间, 其中绝版款式及区域限定款因稀缺性,定价明显更高,价格在10至20元不等。 广东一个人卖家趁热推出了《疯狂动物城2》整套联名系列套餐,其中,全套5款不同样 ...
一个废弃奶茶袋卖到50元,年轻人到底在买什么?
Xin Jing Bao· 2025-11-21 04:08
Core Insights - The article discusses the rising trend of selling used milk tea bags on second-hand trading platforms, where prices for ordinary bags range from 0.5 to 2 yuan, while limited edition bags can sell for 15 to 50 yuan, indicating a significant market for these items [1][5][9] Group 1: Market Dynamics - Ordinary milk tea bags are priced between 0.5 and 2 yuan, with actual costs including shipping reaching approximately 8 to 12 yuan per bag when purchased individually [5] - Limited edition and branded bags are highly sought after, with some selling for as much as 50 yuan due to their perceived rarity and brand association [1][7] - The demand for these bags is driven by young consumers, particularly those from Generation Z, who are sensitive to trends and seek unique items for personal expression [9][10] Group 2: Consumer Behavior - The primary buyers of second-hand milk tea bags include trend-sensitive young consumers, practical users who appreciate the design, and collectors who view these bags as trendy collectibles [9][10] - The emotional value, practicality, and speculative nature of these purchases contribute to the rising prices and demand for milk tea bags in the second-hand market [9][10] Group 3: Legal and Ethical Considerations - Selling personal used milk tea bags is legal, but bulk sales by individuals without brand authorization may infringe on intellectual property rights [8] - Brands like Heytea and Nayuki have not authorized the sale of their bags, raising concerns about potential infringement in the second-hand market [7][8] Group 4: Future Outlook - The sustainability of this trend depends on brands continuing to release attractive designs and the vitality of supply and demand in the second-hand market [10][11] - The current phase of this market is characterized as early diffusion, but it may face challenges due to limited supply and shifting consumer interests [11]
小红书也开始了
3 6 Ke· 2025-11-11 08:45
Core Insights - Xiaohongshu has introduced a personal selling feature for second-hand goods, but the entry point is not prominently displayed [1][3] - The feature allows users to publish their products and link them to Xiaohongshu notes, facilitating product display and transactions [3][6] - The transaction process involves Xiaohongshu acting as an intermediary, holding payments until the transaction is completed [3] Company Strategy - The personal selling feature is currently in a limited testing phase, with various new functionalities being trialed [1][3] - Xiaohongshu's approach to second-hand trading differs significantly from Xianyu, as users typically browse Xiaohongshu for exploration rather than specific purchasing intentions [11][12] - The requirement for both buyers and sellers to activate the personal selling feature limits the potential for transactions [12][13] Market Positioning - Xiaohongshu's model of "post + product" is fundamentally different from Xianyu's, which allows for a more extensive range of products and content [14] - The limited product variety and quantity on Xiaohongshu may hinder its ability to compete effectively with Xianyu [13][16] - Both platforms are exploring ways to enhance their community and content features, indicating an ongoing competitive landscape [18][19]
卢浮宫被盗,闲鱼成“销赃”渠道?
3 6 Ke· 2025-10-24 11:58
Group 1 - A significant jewelry theft occurred at the Louvre on October 19, with eight valuable 19th-century pieces stolen by thieves using a lift and tools to break in [1] - Some French officials have called for the return of the stolen items, arguing that even if the thieves are not caught, they cannot sell the stolen goods [1] - The stolen jewelry was soon listed on the Chinese second-hand trading platform Xianyu, although these listings are likely not genuine and are seen as a form of online humor [3][4] Group 2 - Xianyu's platform has a more relaxed review process compared to other trading platforms, as it is positioned more as a community rather than just a second-hand trading site [5] - The founder of Xianyu, Chen Weiye, emphasizes community engagement and traffic over transaction efficiency, which influences the platform's operational strategies [5][6] - Xianyu's primary role is to drive traffic to Taobao, rather than focusing on direct monetization from second-hand sales [6][27] Group 3 - The platform's community-oriented approach allows for a wide range of user-generated content, including absurd listings that may not lead to actual transactions [12][13] - Despite the presence of controversial posts like the "Louvre jewelry" listings, Xianyu has not implemented strict measures to prevent such content from appearing [19][24] - The platform's relaxed regulatory environment has led to a proliferation of gray market activities, as users test the boundaries of what is permissible [18][19] Group 4 - Xianyu's monthly active users surpassed 200 million in March, reflecting a nearly 20% year-on-year growth [26] - The platform is increasingly important to Alibaba, serving as a crucial source of traffic amid growing concerns about user engagement on Taobao [27][28] - The focus on traffic rather than direct sales metrics indicates that Xianyu's operational model remains centered on community engagement rather than traditional e-commerce metrics [28][30]
小红书不愿再为闲鱼作嫁衣
3 6 Ke· 2025-10-23 09:09
Core Insights - The second-hand trading platform Zhuanzhuan has strategically retreated from the C2C market, closing its personal trading business and "free market" product listing, shifting to a C2B2C model that offers quality inspection and guarantees for second-hand goods [1][3] - Xiaohongshu has begun internal testing of a "Quick Sale" feature, allowing users to link idle goods for sale in their posts and chat, indicating a direct competition with Zhuanzhuan and a shift in the second-hand trading landscape [1][3][4] Market Overview - According to iiMedia Consulting, the domestic second-hand e-commerce transaction scale is expected to reach 614.49 billion yuan in 2024, with a year-on-year growth of 12.0%, and a user base of 286 million, growing by 9.8% [3] - By 2030, the transaction scale is projected to reach 911.43 billion yuan, with a user base of 389 million [3] Competitive Landscape - Xiaohongshu's entry into the second-hand trading market is seen as a natural progression, with significant user engagement in second-hand categories, but most transactions have historically occurred on platforms like Xianyu [4][9] - Xianyu remains dominant in the C2C segment, benefiting from Alibaba's ecosystem and a robust personal credit system, while Xiaohongshu must address how to build consumer trust in its new trading feature [3][11] Business Model Shift - Zhuanzhuan's exit from the C2C business highlights the challenges of sustaining profitability in this segment, as it struggled to compete with Xianyu, which has a much larger user base and transaction volume [12][14] - The transition to a C2B2C model signifies a shift towards a more structured and trust-based trading environment, which requires higher operational costs for quality assurance and customer service [17][15] User Experience and Trust - Xiaohongshu's "Quick Sale" feature aims to enhance community engagement and streamline the trading process, but it faces challenges in ensuring a secure and trustworthy trading environment [11][17] - The platform's current requirements for sellers, such as account age and professional certification, may not be sufficient to establish the necessary trust for effective second-hand transactions [17][12]
二手交易平台出现卢浮宫珠宝?闲鱼回应
第一财经· 2025-10-23 01:56
Core Viewpoint - The emergence of "Louvre genuine" jewelry for sale on second-hand trading platforms has attracted significant attention, raising concerns about authenticity and potential false advertising [3][5]. Summary by Sections Sale Listings - Multiple listings for "Louvre genuine" jewelry have been found on the Xianyu platform, including a crown priced at 999.9999 million yuan, with claims of being "9.9 new" and "urgent sale" [5]. - The highest price for the crown listed is 9999.99 million yuan, indicating a wide range of pricing for these items [5]. Authenticity Concerns - There is currently no confirmation that these items are genuine, and analysts suggest that until official verification is provided, it should be assumed that these listings may be misleading [7]. - A report to Xianyu regarding the "Louvre jewelry" sales resulted in a response from customer service indicating that the platform is monitoring such listings and encourages users to report suspicious items for further review [7].
闪回科技第三次冲刺港交所 一场关乎命运的生死局
Bei Jing Shang Bao· 2025-09-16 01:12
Core Insights - The release of the iPhone 17 series has significantly boosted the second-hand Apple phone market, with a 150% increase in search volume and a 210% rise in recovery inquiries on the Zhuanzhuan platform after the launch event [1] - The second-hand phone recovery industry is experiencing a temporary upturn due to the demand for device upgrades, but companies like Flashback Technology face substantial financial challenges, including over 300 million yuan in cumulative losses and nearly 800 million yuan in redemption liabilities due by the end of 2025 [1][8] Company Overview - Flashback Technology holds a 1.3% market share in the phone recovery service sector, primarily relying on B2B partnerships rather than aggressive consumer marketing strategies [2] - The company is heavily dependent on a few major suppliers, with Xiaomi accounting for 44.8% of its procurement through trade-in channels, indicating a significant reliance on the Xiaomi ecosystem [2][7] - Flashback's business model has led to increased costs due to competition with Xiaomi's own recovery platform, resulting in a cycle of rising procurement costs without corresponding revenue growth [3][7] Market Dynamics - The second-hand recovery market is characterized by a fragmented landscape, with over 80% of market share held by various players, making it difficult for Flashback to establish a strong competitive position [5] - Competitors like Zhuanzhuan and Aihuishou are diversifying their offerings beyond just phone recovery, expanding into multi-category second-hand goods, which poses additional challenges for Flashback [6][5] Financial Challenges - Flashback Technology has faced continuous net losses, with a cumulative loss exceeding 337 million yuan from 2021 to mid-2025, indicating a persistent struggle to achieve profitability despite revenue growth [8] - The company is under pressure to complete its IPO by the end of 2025 to avoid triggering nearly 800 million yuan in redemption liabilities, which could lead to a liquidity crisis [9][10] - The redemption liabilities constitute 83% of the company's total liabilities, highlighting the urgent need for successful capital raising through the IPO [9] Strategic Outlook - The upcoming IPO is viewed as a critical step for Flashback, not only for raising funds but also for restructuring its debt, as successful listing would convert redemption liabilities into equity [10] - The company is racing against time, with less than a quarter remaining to finalize its IPO, amidst increasing competition and financial pressures [11]