其中，个人成长类订单年同比增长达到158.01%，考研指导师、云监督员等副业爆火；情感陪伴类订单 增长107.41%，涌现出情绪聊愈师、夸夸师、MBTI分析师等副业。 报告同步发布闲鱼副业板块的96个新职业榜单，并从中遴选出陪诊师、伴宠师、体重管理师、情绪聊愈 师、就业咨询师五个最具潜力纳入《国家职业分类大典》的新职业。以陪诊师为例，随着人口老龄化加 剧，近期闲鱼平台"陪诊师"服务的下单量呈高速增长。 12月26日，观察者网获悉，中国新就业形态研究中心发布了《数字平台中的青年新职业趋势研究——以 闲鱼为例（2025）》（以下简称《报告》）。 《报告》显示，当代青年群体的就业观已逐步从追求"长期稳定岗位"到接受"灵活多样就业"，从"一人 一职业"到"身兼数职多重身份"转变。其中，闲鱼成为新职业的孵化器，也是青年人就业创业的重要阵 地。 根据报告，过去一年间共有1962万名卖家在闲鱼发布技能服务，其中00后占比高达41%，95后与90后合 计约33%。高学历、非在校青年是从事副业的活跃群体，活跃副业从业者人均年收入已达4317元。 一项针对1225位闲鱼平台副业从业者的问卷调研显示，超过41%的从业者副业收入占其 ...

Core Insights - The Chinese government aims to boost sports consumption and develop a high-quality sports industry, targeting a total scale exceeding 7 trillion yuan by 2030 [1] - The trend of consumption is increasingly characterized by the integration of culture, tourism, commerce, sports, and exhibitions, reflecting changing consumer preferences [1][2] Consumption Trends - The service sector's share in consumption is rising, currently at approximately 46% in China, compared to around 70% in developed countries like the U.S. [1][2] - Service consumption is driving product consumption, as seen in events like the recent Egyptian Civilization Exhibition in Shanghai, which generated over 300 million yuan in ticket sales and over 400 million yuan in cultural product sales [2] - Quality and diversity are becoming key consumer concerns, with emotional value playing a significant role in purchasing decisions [2][3] - Social attributes of consumption are increasingly important, particularly among younger consumers who express individuality through their purchases [2][3] Generational Changes - There is a notable generational shift in consumption patterns, with younger generations (90s, 00s, and even 10s) showing increased spending in service sectors while being more frugal in material consumption [3] - The concentration of population from rural to urban areas continues, with service consumption increasingly focused in high-density regions [3][8] Instant Service Industry - The rise of the "instant service industry" is evident, with e-commerce platforms evolving from product delivery to providing various home services, creating new employment opportunities [5][6] - The shift towards "service to home" channels is changing the dynamics of consumer interaction and service delivery [5][6] Online and Offline Dynamics - The relationship between online and offline channels is complex, with both complementing and competing against each other [7][8] - Online platforms are enhancing the visibility of individual service providers, shifting the focus from corporate branding to personal reputation [6][7] Implications for Businesses and Government - Businesses must adapt to the structural changes in the economy, embracing new trends rather than resisting them [9][10] - Government policies should address the disparities created by these trends, supporting affected industries and promoting equitable growth across regions [10]