降级消费成为主流，高端品牌集体遇冷。中国连锁经营协会2024年数据显示，北上广深高端商场客流量同比下降18%，而名创优品、网易严选等性价比品 牌销售额同比暴涨32.6%。这不是经济下行导致的被迫选择，而是中产阶级主动撕下"消费主义"标签的理性觉醒。北京消费者张女士坦言："以前花三万买 包，现在三千买包，剩下两万七存着心里踏实。"这种消费逻辑的转变，让奢侈品行业陷入前所未有的焦虑——当"符号价值"被"使用价值"取代，那些靠 品牌溢价生存的企业，正在经历生死劫。 一线城市人口净流出加剧，新一线城市逆袭成"新磁极"。国家统计局最新人口迁移数据显示，2024年北上广深净流出人口达63.2万，而成都、西安、长沙 新增人口均超50万。杭州某互联网公司HR透露："以前招程序员只认北上广，现在西安高校毕业生技术能力不输一线，薪资却低30%。"这种人口迁徙背 后，是房价收入比超过20:1的残酷现实——在北京，普通人需要工作20年才能买得起一套房，而在成都，同样收入只需8年。当"逃离北上广"从口号变为 现实，城市竞争格局正在重构。 实体书店逆袭，复合经营模式成"救命稻草"。2024年全国实体书店净增长6700家，复合型书店客单价 ...

来源：最人物 2022年11月，北京街头寒意渐浓。刚刚辞去央视导演工作的本可，手握1700元现金，站在批发市场的摊位前选品。 摆摊卖玩具，是她重启人生的起点。 此前，本可是拥有14年经验的媒体人，在光线传媒、中央电视台等顶级媒体工作过多年。而在35岁这年，她不顾家人的反对毅然离职，选择摆摊卖玩具。 此后，她用三年时间完成了一场"超级个体"的实践。她从流动摊位起步，逐渐涉足批发、电商、商超合作，创立实体店潮玩店"嗨本可"。 今年4月，她在深圳玩具展获评"潮玩品鉴官"；7月，"嗨本可"走出北京；而本可未来的视野，正清晰地指向文创、电商等更多元的赛道。 "试错和实践是获得成长最快速的方式，我不是一个喜欢空谈的人"本可这样总结自己的创业哲学。 本可的故事并非孤例。据《数字经济下灵活就业发展研究报告》指出，截至2024年底，全国灵活就业人员规模约2.4亿人，其中"依托数字技术和互联网平 台"的新型灵活就业群体超过8000万人。 在中国，"本可们"正在用自己的方式重新定义"工作"。他们可能是外卖骑手、网约车司机，也可能是AI编剧、有声书配音员，或是像本可这样的玩具创业 者。 在这个快速变化的时代，始终"在起跑线上"的心态 ...

Core Insights - The article discusses five "abnormal" phenomena in society that reflect significant changes in consumer behavior, employment patterns, housing market dynamics, and demographic trends, which are essential for understanding current economic conditions and making informed decisions. Group 1: Consumer Behavior - The expected "revenge spending" post-pandemic has not materialized; instead, there is a notable increase in savings, with household deposits reaching 128.7 trillion yuan, a 12.3% year-on-year increase, marking a five-year high [2][4] - Consumer sentiment has shifted towards caution, with a 56% preference for saving over spending among individuals aged 25-40, a 15 percentage point increase from 2023 [4] Group 2: Monetary Policy and Economic Conditions - Despite a generally loose monetary policy, with a 9.2% year-on-year increase in M2 money supply, both individuals and businesses report a tightening of financial conditions, particularly for small and medium enterprises [5][6] - The actual income growth for urban residents was only 2.8% in the first half of 2025, which is below the CPI growth rate, indicating a decline in real purchasing power [6] Group 3: Real Estate Market - The real estate market is experiencing a downturn, with new housing sales down 8.3% in area and 12.6% in sales value year-on-year in the first half of 2025, despite favorable policies [8] - The number of new personal housing loans decreased by 15.7% year-on-year in the second quarter of 2025, as buyers prefer to make larger down payments or pay in cash to avoid debt [8] Group 4: Employment Trends - The number of flexible employment workers has surged to 230 million, an increase of approximately 4.5 million from 2022, reflecting a shift in work preferences towards autonomy and work-life balance [9][10] - The rise of digital platforms has facilitated flexible job opportunities, with over 60 million jobs created in the digital economy in the first half of 2025, 70% of which are part-time or flexible [9] Group 5: Demographic Changes - Despite government incentives to increase birth rates, the birth rate has declined, with 2024 seeing only 9.56 million births, and projections for 2025 suggest it may fall below 9 million [11] - Economic pressures, such as high costs of raising children, are significant factors in the declining birth rates, with 42% of surveyed individuals aged 25-35 indicating they do not plan to have children or will only have one [11][12]

Group 1 - The core point of the article highlights the significant increase in female delivery workers in China, particularly in the food delivery and ride-hailing sectors, with female riders on Meituan rising from 517,000 in 2022 to 701,000 in 2024, a growth rate of 35.6%, which is 1.8 times the overall industry growth of 19.3% [1] - By 2025, the total number of delivery riders in China is projected to reach approximately 14 million, with women making up 24.3% of this workforce [1] - The article notes that the rise of female delivery workers is not limited to food delivery, as the number of female ride-hailing drivers on Didi is expected to increase from 600,000 in 2023 to over 1.05 million in 2024, marking a 75% increase [1] Group 2 - The article discusses the challenges faced by female delivery workers, including low income, with over 60% earning less than 5,000 yuan per month, and a high percentage of low-priced orders [25] - It highlights the dual burden of work and family responsibilities, with 85% of married female riders taking on more than 70% of household chores, leading to a demanding schedule that includes both work and childcare [25][23] - The article also points out the lack of labor rights and protections for female riders, with 92% not having signed labor contracts and less than 15% having social insurance coverage, exposing them to significant risks without proper compensation [30][27] Group 3 - The article emphasizes that the increase in female delivery workers is a response to economic pressures, with many women entering this workforce due to job losses in other sectors, particularly in service and manufacturing [21] - It notes that the average age of female riders is 37, and many are married with children, indicating that they are often the primary caregivers in their households [23] - The article concludes that the rise of female delivery workers reflects broader economic trends and societal pressures, where women are forced into flexible, low-paying jobs due to a lack of better opportunities [35][36]

不仅要灵活，更要看效果。由于"灵活保"具有按天计算的灵活投保期限选择，财政补贴一半又实现了价 格亲民，有力加强了灵活就业人员的人身意外保障。运行以来，宁波累计为近50万人提供超3000亿元风 险保障。 从传统零工市场上的装修、建筑、家政工人，到依托互联网平台的播主、外卖员和网约车司机，灵活就 业已经深度融入经济社会发展各领域，成为推动社会发展的重要力量。现有的相关保障制度，难以适应 数字经济时代灵活化、复杂化、多样化的用工形式。 放眼全国多地，由于社保缴费开支较大，不同地区的社保衔接存在一定问题，加之工作收入不稳定，灵 活就业人员参保率整体较低，"不能参保""不给参保""不愿参保"的问题普遍存在，灵活就业人员的参保 困境需要正视。 编辑部： 统计数据显示，我国灵活就业人员规模已超2亿人。新就业形态的增加，提供了更为多元化的从业选 择。与此同时，由于没有稳定规范的劳动关系，在种种因素限制下，工作意外风险等问题成为灵活就业 人群的一大困扰。 如果灵活就业人员不纳入保险体系，可能会产生用工隐患和社会风险。为解决相关问题，宁波市在全国 首创普惠商业保险——"灵活保"，不限行业、不限工种、不限户籍、按日计费、按需投保， ...

Core Insights - The development of flexible employment and new employment forms is emphasized as a requirement in the 15th Five-Year Plan by the Central Committee of the Communist Party of China, highlighting the role of digital economy in enhancing traditional employment [1] Group 1: Current State of Flexible Employment - The scale of flexible employment in China has surpassed 200 million individuals, indicating rapid growth in employment numbers [1] - Challenges in social security participation for flexible workers include low coordination levels of social insurance fees, barriers due to household registration systems, and limited types of insurance available [1] Group 2: Proposed Mechanisms for Improvement - Innovation in collection mechanisms and exploration of national coordination are necessary, with a focus on enhancing the elasticity of design due to the fluctuating income of flexible workers [2] - Strategies include incentivizing participation in enterprise employee pension and medical insurance systems, expanding payment tiers for urban and rural residents, and implementing flexible payment mechanisms [2] Group 3: Collaborative Efforts - A collaborative system involving government, commercial insurance, and platform enterprises is essential to meet the new responsibilities of platform companies towards flexible workers [3] - The introduction of commercial insurance as a supplement to social insurance, along with government support for mutual aid models, can help address the lack of clear employers for many flexible workers [3]

Core Viewpoint - The recruitment fair aims to address the employment challenges faced by college graduates and create an efficient platform for connecting companies with talent [1] Group 1: Event Details - The recruitment fair is scheduled for October 17 and is organized by the Henan Gig Market in collaboration with "Job Small Business" [1] - The event will take place at the Henan Gig Market, located at No. 50, Jingbei Second Road, on the first floor [1] Group 2: Employment Opportunities - The fair will feature over 3,600 job openings across various sectors, including IT, biomedicine, finance, logistics, and more [1] - Job positions available include roles in management, administration, finance, human resources, customer service, marketing, and technical fields, among others [1] Group 3: Target Audience - The recruitment fair is open to both recent graduates and various job seekers from different backgrounds [1] - To enhance recruitment efficiency, the event will utilize a hybrid approach, allowing candidates to interact with employers both in-person and online [1]

Group 1 - The event "Million Talents Gathering in South Guangdong: Dongguan Employment and Youth Creation" was held on October 11, attracting over 2000 attendees and resulting in 2561 resumes submitted and 538 preliminary employment intentions reached [1] - More than 150 local well-known companies participated in the recruitment fair, including Sanyou Lianzhong Group and Jiu Long Paper, offering nearly 600 quality job positions across various key industries in Dongguan, with a demand for over 2500 candidates [1] - High-paying technical positions such as robot algorithm engineers and data analysts can offer annual salaries up to 420,000 yuan [1] Group 2 - Dazhu Yuedong Laser Group presented five positions, with the highest comprehensive monthly salary reaching 8000 yuan, indicating strong demand for technical, research, and sales talents in the equipment manufacturing sector [2] - A new employment model job area was established at the event, allowing graduates to choose flexible employment roles such as live stream hosts and freelance designers, with support for registering for flexible employment to access government subsidies [2] - The Dongguan Human Resources and Social Security Bureau plans to continue supporting unemployed graduates through a series of services, including policy briefings, career guidance, job recommendations, and skills training, ensuring ongoing recruitment activities [2]

Group 1 - The core viewpoint of the article highlights that by the end of 2024, the number of flexible employment workers in Guangxi is expected to reach 6.4 million, accounting for approximately 48% of the total urban workforce [1][3] - The new employment forms relying on internet platforms have seen significant growth, with about 1.03 million workers, representing an increase of 58.78% and 2.28% compared to 2022 and 2023 respectively [1][3] - The report indicates that the main sectors for flexible employment in Guangxi include delivery services, ride-hailing, online streaming, domestic services, tutoring, and street vending, with AI technology driving expansion into professional services and content creation [3][4] Group 2 - The Guangxi government has implemented various measures to enhance the rights and interests of flexible employment workers, including the establishment of a leadership group for employment promotion and labor protection [3][4] - Initiatives such as the expansion of basic pension insurance for flexible employment workers and the promotion of work injury insurance for grassroots delivery points have been launched to strengthen rights protection [4] - Recommendations include researching mechanisms for flexible working hours and income security, enhancing AI applications, and establishing regular communication between platform companies and labor representatives [5]

Group 1 - The Henan Gig Market officially opened on September 20, providing over 3,500 job positions for job seekers [1] - The first gig job fair, focusing on flexible employment, aims to connect job demand and supply, particularly for key groups like college graduates [1] - The market emphasizes non-full-time, seasonal, and temporary employment needs, offering "one-stop" services for gig workers and employers [1] Group 2 - The job fair will feature over 2,000 gig positions and 1,500 full-time positions across various popular industries, including food service, retail, logistics, and IT [1] - Participating companies include well-known firms such as Haoxiangni Group, Yutong Group, and JD.com, indicating strong corporate interest in the event [2]