"在此背景下，2024年7月闲鱼推出'神奇副业'频道，支持用户创建闲鱼简历展示自己，让搞副业成为一 件随时可以启动的低门槛、低成本的创业方式，另一方面也方便千万消费者发现自己需要而又意想不到 的各种服务。"红洋表示，"经过平台和用户一年的互相激发，服务消费成为闲鱼订单增速最快的消费方 向之一。过去一年搞副业的卖家超过了1900万，95后占比60.3%，其中00后占41%。" 9月10日，2025年中国国际服务贸易交易会在北京开幕。闲鱼副业事业部总经理红洋出席服贸会成果发 布专场，分享了平台在服务消费领域的最新进展。他首次披露，目前闲鱼的服务消费年度购买用户达到 3800万，同比增长67.8%，其中00后占比40.1%。健康变美、兴趣爱好、技术开发在内的十大服务消费 场景订单同比增幅达到96%，闲鱼正在成为服务消费的新阵地。 当前，闲鱼已不仅是闲置交易平台，还是年轻人解决生活需求的入口。宠物猫走失上闲鱼找"宠物侦 探"、求职面试上闲鱼找专家辅导，"脑洞大开"的年轻人开发出了闲鱼的新用法。 红洋透露，平台将于9月底发布全新升级的闲鱼神奇服务。此次升级将精选涵盖兴趣、同城等多元化的 特色服务场景；推出平台认证体系， ...

Core Insights - The 2025 China International Service Trade Fair recently opened in Beijing, highlighting the growth of service consumption on platforms like Xianyu, which has seen a significant increase in annual purchasing users and service order growth [1][3]. Group 1: User Growth and Demographics - Xianyu's annual purchasing users have reached 38 million, representing a year-on-year growth of 67.8%, with users born after 2000 accounting for 40.1% of this demographic [1]. - The top ten service consumption scenarios have experienced a 96% year-on-year increase in order volume, indicating Xianyu's emergence as a new hub for service consumption [1]. Group 2: New Service Offerings and User Engagement - Xianyu has evolved from a platform for idle goods trading to a solution for young people's life needs, with innovative uses such as finding pet detectives and job interview coaching [3]. - The launch of the "Magical Side Business" channel in July 2024 allows users to create resumes on Xianyu, facilitating low-cost entrepreneurship and enabling consumers to discover unexpected services [3]. Group 3: Professional Services and Trust Mechanisms - The platform has certified over a hundred types of professional services, including traditional roles like lawyers and fitness coaches, as well as new roles like "pet companions" and "doll customizers" [3]. - Xianyu aims to establish a trust mechanism to connect consumers with reliable service providers, including an official certification system and improved service delivery standards [4]. Group 4: Future Developments and Market Positioning - A new upgraded version of Xianyu's service offerings will be launched by the end of September, featuring a diverse range of services and a selection of 10,000 certified professional service providers [4]. - The platform's commitment to visibility for reliable service providers aims to empower young individuals to create value through their skills, contributing to the overall growth of the service consumption market [5].

Core Insights - The 2025 China International Service Trade Fair opened in Beijing, highlighting the growth of service consumption on the Xianyu platform, with annual purchasing users reaching 38 million, a year-on-year increase of 67.8%, and 40.1% of users being post-00s [1] - Xianyu is evolving from a second-hand trading platform to a hub for young people to meet various life needs, with innovative uses such as finding pet detectives and job interview coaching [3] - The launch of the "Magical Side Business" channel in July 2024 allows users to create resumes on Xianyu, facilitating low-cost entrepreneurship and connecting consumers with unexpected services [3] - The platform has seen over 19 million sellers engaging in side businesses, with 60.3% being post-95s and 41% being post-00s [3] - The emergence of new service consumption trends is reshaping young people's career paths, with over a hundred certified job types available on the platform, including traditional roles and new professions like "pet companions" and "doll customizers" [3] Service Seller Dynamics - Service sellers on Xianyu are likened to traditional artisans, characterized by patience, passion, confidence, and solid professional skills, aiming to build their reputation through quality service delivery [4] - The platform emphasizes establishing a trust mechanism to connect real people, enhancing consumer confidence in selecting reliable service providers through an official certification system [4] - Xianyu aims to improve service delivery quality for providers, helping them accumulate reputation and simplify operational processes to attract more customers [4] Upcoming Features and Initiatives - A new upgraded version of Xianyu's magical services will be launched at the end of September, featuring diverse service scenarios and an initial selection of 10,000 certified professional service sellers [5] - The platform will introduce customized Xianyu accounts for side business sellers to showcase real service cases and user feedback, aiding in building trust and reputation [5] - A new seller support program will provide targeted customer matching assistance for new service providers for 30 to 60 days [5] - Xianyu aims to be a window into the evolving sentiments and habits of users, focusing on visibility for reliable service providers and empowering young people to create value through their skills [5]