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百万粉丝也难救,又一家网红开的餐饮店倒闭了
3 6 Ke· 2025-08-11 03:28
Core Viewpoint - The story of internet celebrities venturing into the restaurant business is not as successful as it seems, with many facing operational challenges and closures despite initial popularity [2][12][15]. Group 1: Case Studies of Internet Celebrities - "粥饼伦" (Zhou Bing Lun) opened a restaurant in Shijiazhuang but closed within six months, failing to cover rent costs [2][3][12]. - "郭子的茶" (Guo Zi's Tea) opened by internet celebrity "郭老师" (Guo Laoshi) generated significant buzz even before opening, but the long-term success remains uncertain [6][11]. - "好滴多仔" (Hao Di Duo Zai) launched a restaurant in Shanghai, showcasing the trend of internet celebrities entering the food industry [10][11]. Group 2: Common Challenges Faced - Many internet celebrities lack the necessary knowledge and experience in the restaurant industry, leading to operational mismanagement [12][17][20]. - High rental costs and extravagant spending on decor contribute to financial strain, as seen with "粥饼伦" and "李凉凉" (Li Liangliang) [15][17]. - The pursuit of a flashy image often overshadows product quality, resulting in a disconnect between consumer expectations and actual offerings [20][21]. Group 3: Industry Insights - The restaurant business is a high-frequency consumption scenario that aligns well with the traffic-driven nature of internet celebrities [21]. - While initial traffic can attract customers, sustainable success requires strong product offerings and operational capabilities [21]. - The trend of internet celebrities entering the restaurant industry mirrors that of celebrity restaurants, emphasizing the importance of managing both brand and product effectively [21].