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双11还是中国人的狂欢吗?淘宝出海一键卖全球!双11掀全球狂欢
Sou Hu Cai Jing· 2025-09-24 09:52
Core Viewpoint - The article discusses how Alibaba's Taobao has introduced a "one-click overseas" feature, enabling Chinese merchants to easily access global markets, thus transforming the e-commerce landscape and providing new growth opportunities for businesses [1][3][9]. Group 1: Taobao's New Feature - Taobao's "one-click overseas" feature allows merchants to directly launch their stores in 20 countries, simplifying the process of entering international markets [3][9]. - This new approach eliminates the need for merchants to manage complex logistics, customs, and returns, as Taobao handles these aspects, allowing merchants to focus on sales [5][7]. Group 2: Merchant Experiences - The CEO of Youmei Sports Factory reported achieving 12 million GMV in just six months using Taobao's overseas feature, highlighting the effectiveness of this new model [5]. - Merchants can maintain control over pricing and store management, ensuring they are not merely working for the platform but are active participants in their business [7][9]. Group 3: Market Impact - The introduction of this feature is seen as a strategic move for Alibaba to help Chinese merchants tap into global consumer markets, thereby enhancing their competitiveness [9][11]. - The article cites the example of Bosideng, whose down jackets became popular in Australia, achieving a 30% higher average transaction value compared to domestic sales, illustrating the potential for increased profitability in international markets [9][11]. Group 4: Future Outlook - The article envisions a future where international consumers actively participate in Chinese shopping events like Double 11, indicating a significant cultural exchange and market expansion [11]. - The overall sentiment is that Taobao's initiative is a game-changer for small and medium-sized enterprises, allowing them to reach larger markets with minimal resistance [11].