Core Insights - The rise of AI tools like DeepSeek is transforming brand marketing, with AI SEO emerging as a new battleground for brands to achieve precise audience targeting [1][2] Group 1: Traditional Search Engines vs AI Tools - Traditional search engines rely on user-initiated searches, limiting brand information dissemination and audience targeting [2] - AI tools, exemplified by DeepSeek, enhance user experience by providing direct answers and generating decision guides that include brand information, thus breaking the limitations of traditional search [2] Group 2: AI SEO Practical Strategies - **Diverse Content Matrix Construction**: In the AI era, constructing a diverse content matrix is crucial. Brands should integrate platforms like Zhihu, Xiaohongshu, and Douyin to build a knowledge graph for AI models, enhancing credibility through evaluation reports and professional knowledge [4] - **Cross-Platform Semantic Penetration**: Brands need to implement a cross-platform keyword strategy to increase visibility across various platforms. For instance, embedding core keywords related to products in multiple content formats can enhance brand exposure and optimize AI SEO [6] - **AI Corpus Training Strategy**: To improve AI tools' understanding of brand information, structured data annotation and dynamic feedback optimization are essential. This strategy enhances knowledge graph recognition and optimizes recommendation algorithms, making brand information more prominent in search results [7]