想预约挂号却总抢不到号，去医院看病却没人陪，出院后康复期间无人照护，儿女都不在身边时常感到孤独……这些切实困扰普通老百姓尤其是银发人群的难题 如今正一项项被"攻破"，而这背后是商业保险力量的介入。一位享受了阳光保险独具特色的居家养老服务的客户感叹道："最让我惊喜的就是，当初购买的一份 保单竟然链接着如此丰富的增值服务，很值！" "保险"一词正在被重新定义，险企不断进行业务探索与延伸，通过整合医疗、康复、护理等资源为客户提供"产品+服务"的综合解决方案。阳光保险正是一例典型代 表，旗下阳光人寿已构建起"知心阳光——康、养、育、财、活、行"增值服务体系，致力于成为客户美好生活保障的贴心守护者与长期陪伴者。为持续提升"知心阳 光，为爱护航"的品牌影响力，阳光人寿聚焦"健康享阳光，养老选阳光，教育看阳光，财富有阳光"四大领域，为客户提供全方位服务支持。 从单点保障到多维守护 随着保险业务模式的更新迭代，一张保单所承载的功能边界正逐渐模糊，其背后不仅是保险保障的承诺，更链接一揽子服务与品质体验的全新机制。 中医药，作为中华文明宝库中的璀璨明珠，数千年来绵延流芳，生生不息。从上古神农尝百草首创医药，到明朝李时珍"集中国药 ...

Core Viewpoint - The 2025 Customer Festival of Sunshine Life Insurance, themed "Walk into Heartfelt Sunshine, Feel Love and Responsibility," has launched a series of immersive service activities across the country since May 19, enhancing customer experience through both online and offline channels [1][16]. Group 1: Event Highlights - The opening ceremony of the Customer Festival revealed five exciting chapters, featuring family education experts who shared a touching growth story that embodies the theme of love and responsibility [2]. - The "My Sunshine" app has transformed into a digital experience hub, offering an AI-driven activity that allows users to revisit the company's 20-year development journey, alongside a comprehensive health management service in response to the national "Weight Management Year" initiative [4]. Group 2: Health Services - Sunshine Life Insurance has introduced the "Direct Access 30" medical management service, addressing critical health needs by providing nearly 10,000 customers with a robust health support system, which aims to tackle the challenges of accessing quality medical care [12]. - The "Direct Access 30" service focuses on 17 common malignant tumors and 4 severe cardiovascular diseases, connecting customers to a network of 45 top-tier hospitals across 17 major cities in China [13]. - This service extends benefits not only to the insured but also to their immediate family members, ensuring comprehensive health protection [14]. Group 3: Commitment to Customers - The annual Customer Festival serves as a platform to showcase the company's commitment to service and responsibility, allowing customers to experience the warmth of Sunshine Life Insurance and reinforcing the company's promise through initiatives like the "Direct Access 30" service [16][17].