想预约挂号却总抢不到号，去医院看病却没人陪，出院后康复期间无人照护，儿女都不在身边时常感到孤独……这些切实困扰普通老百姓尤其是银发人群的难题 如今正一项项被"攻破"，而这背后是商业保险力量的介入。一位享受了阳光保险独具特色的居家养老服务的客户感叹道："最让我惊喜的就是，当初购买的一份 保单竟然链接着如此丰富的增值服务，很值！" "保险"一词正在被重新定义，险企不断进行业务探索与延伸，通过整合医疗、康复、护理等资源为客户提供"产品+服务"的综合解决方案。阳光保险正是一例典型代 表，旗下阳光人寿已构建起"知心阳光——康、养、育、财、活、行"增值服务体系，致力于成为客户美好生活保障的贴心守护者与长期陪伴者。为持续提升"知心阳 光，为爱护航"的品牌影响力，阳光人寿聚焦"健康享阳光，养老选阳光，教育看阳光，财富有阳光"四大领域，为客户提供全方位服务支持。 从单点保障到多维守护 随着保险业务模式的更新迭代，一张保单所承载的功能边界正逐渐模糊，其背后不仅是保险保障的承诺，更链接一揽子服务与品质体验的全新机制。 中医药，作为中华文明宝库中的璀璨明珠，数千年来绵延流芳，生生不息。从上古神农尝百草首创医药，到明朝李时珍"集中国药 ...

想预约挂号却总抢不到号，去医院看病却没人陪，出院后康复期间无人照护，儿女都不在身边时常感到 孤独……这些切实困扰普通老百姓尤其是银发人群的难题如今正一项项被"攻破"，而这背后是商业保险 力量的介入。一位享受了阳光保险独具特色的居家养老服务的客户感叹道："最让我惊喜的就是，当初 购买的一份保单竟然链接着如此丰富的增值服务，很值！" "保险"一词正在被重新定义，险企不断进行业务探索与延伸，通过整合医疗、康复、护理等资源为客户 提供"产品+服务"的综合解决方案。阳光保险正是一例典型代表，旗下阳光人寿已构建起"知心阳光—— 康、养、育、财、活、行"增值服务体系，致力于成为客户美好生活保障的贴心守护者与长期陪伴者。 为持续提升"知心阳光，为爱护航"的品牌影响力，阳光人寿聚焦"健康享阳光，养老选阳光，教育看阳 光，财富有阳光"四大领域，为客户提供全方位服务支持。 从单点保障到多维守护 随着保险业务模式的更新迭代，一张保单所承载的功能边界正逐渐模糊，其背后不仅是保险保障的承 诺，更是链接一揽子服务与品质体验的全新机制。 中医药，作为中华文明宝库中的璀璨明珠，数千年来绵延流芳，生生不息。从上古神农尝百草首创医 药，到明朝李时 ...

阳光保险 眼下，无论是个人还是企业主都想守好自己手中的"钱袋子"，这折射出当代家庭对确定性、安全感和可 持续性的强烈诉求。 如此情形下，兼具保单利益与红利分享的分红型增额终身寿险，应运而生。12月1日，阳光保险集团旗 下阳光人寿全新亮相"阳光人寿紫荆壹号终身寿险（分红型）"产品（下称"紫荆壹号"），为这个冬日献 上独属于阳光的温暖。它不仅是一款保险产品，更是在不确定性时代中把握确定性的最优解——在变革 中守住来之不易的财富积累，更在主动规划中撬动财富增长的基点。 保障筑底，成长加分 在当前低利率与市场波动的环境下，财富安全与稳健增长无疑是诸多人的共同诉求。"紫荆壹号"正凭借 其"保障筑底、成长加分"的特性，为家庭财富提供跨周期的守护。 从保障端来看，"紫荆壹号"以身故保险金的形式将财富传递给指定受益人，保障后代生活，让这份保单 承载的"爱与责任"持久流传。并且，投保人或者被保险人可以指定一人或多人为身故保险金受益人，让 资产得到精准传承。 同时，"紫荆壹号"区别于传统定额寿险的最大亮点是有效保额可按年复利增长，时间越长，累积效应越 明显。也即是这份保障在"滚雪球"效应下助力家庭资产穿越经济周期，以复利方式锁定 ...

Core Insights - The insurance industry is undergoing a paradigm shift to address the collective challenges faced by families, such as wealth inheritance, health security, and quality elderly care, driven by increasing life expectancy and a low-interest-rate environment [2][7] - Sunshine Life has launched the "Zijing No.1 Whole Life Insurance (Participating)" product to meet the growing wealth management needs of customers, marking a transition from being merely a risk compensator to a comprehensive solution provider throughout the customer lifecycle [3][5] Industry Transformation - The competition in the insurance market has evolved from product and channel disputes to a comprehensive strength competition involving investment and industry chain connections [2][3] - The "Zijing No.1" product offers lifelong coverage with an effective insurance amount increasing at a rate of 1.75% annually, ensuring long-term protection and dividend distribution based on the company's actual operating conditions [3][4] Investment Performance - Sunshine Insurance Group has achieved a 5.7% year-on-year increase in total premium income, reaching 80.81 billion yuan, and a 7.8% increase in net profit to 3.39 billion yuan for the first half of 2025 [4] - The company has maintained a 10-year average total investment return rate that exceeds the industry average by over 1 percentage point, demonstrating its strong investment capabilities [4] Service Enhancement - Sunshine Life is expanding its service offerings beyond traditional insurance products to include health, medical, and elderly care services, thereby enhancing the value proposition of its insurance products [5][6] - The company has established a health service model that includes partnerships with top medical institutions, providing customers with streamlined access to healthcare services [6] Elderly Care Solutions - The company is addressing the challenges of aging populations by offering various elderly care services, including home care, community care, and institutional care, to provide comprehensive support for families [7][8] - The upgraded "Home Care 2.0" program includes a range of services aimed at ensuring the health and safety of elderly clients, thereby enhancing peace of mind for their families [8] Comprehensive Ecosystem - Sunshine Insurance's service ecosystem covers critical pain points across different life stages, emphasizing the importance of long-term commitment and value recognition from customers [9]