12月9日，由《中国经营报》主办的"2025（第十七届）卓越竞争力金融机构评选"揭晓，阳光人寿凭借在金融服务模式上的系统性创新与深度科技融合，荣 膺"卓越竞争力新质生产力金融机构"综合类大奖。这一奖项是对阳光人寿积极响应国家战略、主动以科技创新重塑保险业生产力体系、构建高质量发展新格 局的认可，体现出公司在探索"新质生产力"转型中的积极作为。 荣获"卓越竞争力新质生产力金融机构"既是对阳光人寿既往转型发展成果的肯定，更是对其持续引领行业创新的期许。未来，阳光人寿将继续深化科技驱 动，不断解放和发展数字化、智能化新型生产力，致力于为客户提供更高效、更智能、更有温度的综合金融保险服务，为服务实体经济、助力美好生活贡献 阳光力量。 保险频道更多独家策划、专家专栏，免费查阅>> 责任编辑：栎树 本次获奖的核心案例"阳光人寿线上化服务新质生产力建设案例"全面展示了阳光人寿如何将新型生产要素与传统保险服务深度融合，催生出具有高科技、高 效能、高质量特征的先进服务质态。阳光人寿不仅实现了保险核心业务流程的数字化，更以前瞻性布局构建了覆盖"保险+服务"全生态的"服务领航引擎"， 实现了从产品设计、权益交付到客户体验闭环的全程 ...

Core Viewpoint - The company is committed to enhancing financial services by focusing on customer needs, particularly for vulnerable groups such as the elderly, children, and individuals with disabilities, aiming to create a modern financial service system that is warm, accessible, and comprehensive [1]. Group 1: Digital Transformation and Accessibility - The company addresses the "digital divide" by launching the "Sunshine Mode" on its app, which features user-friendly design elements such as large fonts, high contrast colors, and direct access to common functions, ensuring effective service for elderly users [2]. - AI-driven customer service is implemented to provide efficient support, allowing for a seamless connection between the company and its clients [2]. Group 2: Financial Education and Awareness - The company promotes financial literacy among key demographics through various training programs and outreach initiatives, including workshops on emergency knowledge and basic sign language [4]. - Efforts to enhance risk awareness and financial autonomy are exemplified by community engagement activities, such as educating elderly and disabled individuals about consumer rights and fraud prevention [5]. Group 3: Personalized and Inclusive Services - The company offers a "one-stop" service model for elderly and disabled clients, including dedicated service areas equipped with assistive devices and multilingual support for foreign clients [8]. - Remote support options are available for clients unable to visit physical locations, ensuring that financial services are accessible to all [8]. Group 4: Community Engagement and Outreach - The company extends its educational efforts to rural areas and new citizens, conducting regular outreach to promote fraud prevention and insurance knowledge [5]. - Initiatives such as financial literacy programs in schools and community centers aim to bridge the gap between urban and rural populations, fostering mutual support and knowledge sharing [5]. Group 5: Comprehensive Service Integration - The company integrates various service channels, from in-person consultations to online adaptations, ensuring that financial care reaches every household [10].

Core Viewpoint - The 2025 Customer Festival of Sunshine Life Insurance, themed "Walk into Heartfelt Sunshine, Feel Love and Responsibility," has launched a series of immersive service activities across the country since May 19, enhancing customer experience through both online and offline channels [1][16]. Group 1: Event Highlights - The opening ceremony of the Customer Festival revealed five exciting chapters, featuring family education experts who shared a touching growth story that embodies the theme of love and responsibility [2]. - The "My Sunshine" app has transformed into a digital experience hub, offering an AI-driven activity that allows users to revisit the company's 20-year development journey, alongside a comprehensive health management service in response to the national "Weight Management Year" initiative [4]. Group 2: Health Services - Sunshine Life Insurance has introduced the "Direct Access 30" medical management service, addressing critical health needs by providing nearly 10,000 customers with a robust health support system, which aims to tackle the challenges of accessing quality medical care [12]. - The "Direct Access 30" service focuses on 17 common malignant tumors and 4 severe cardiovascular diseases, connecting customers to a network of 45 top-tier hospitals across 17 major cities in China [13]. - This service extends benefits not only to the insured but also to their immediate family members, ensuring comprehensive health protection [14]. Group 3: Commitment to Customers - The annual Customer Festival serves as a platform to showcase the company's commitment to service and responsibility, allowing customers to experience the warmth of Sunshine Life Insurance and reinforcing the company's promise through initiatives like the "Direct Access 30" service [16][17].