Core Viewpoint - The film "得闲谨制" (translated as "The Leisurely Production") has not met expectations in terms of box office performance and ratings, despite high anticipation and a strong production team [1][2][3] Group 1: Box Office Performance - The film has grossed approximately 2.25 billion yuan within six days of its release, with projections estimating final box office earnings between 3 billion and 4 billion yuan [2][3] - The film's pre-sale ticket sales exceeded 100 million yuan, but this momentum did not carry over into its actual box office performance [2][3] - The production cost of "得闲谨制" is around 400 million yuan, with a break-even point estimated at 120 million yuan, indicating that the film has already achieved its break-even target despite lower than expected box office projections [3] Group 2: Audience Reception and Critique - The film has received a low rating of 6.9 on Douban, which is considered disappointing compared to the high ratings of previous works by the production team [4][5] - Audience reactions have been polarized, with some viewers initially giving negative feedback but later changing their opinions after engaging with online analyses [6] - The film's narrative style, which relies heavily on dialogue rather than visual storytelling, has been critiqued for lacking necessary character development [6] Group 3: Production Team and Strategy - "得闲谨制" is produced by 正午阳光 (Zhengwu Sunshine), featuring a notable team including director 孔笙 (Kong Sheng) and writer 兰晓龙 (Lan Xiaolong), known for their impactful works in military-themed narratives [2][4] - The film's marketing strategy has been criticized for its "zero pre-heating" approach, which left insufficient time for promotion before its release [2][3] - The film aims to provide a fresh perspective on war narratives, focusing on the human experience and emotional depth rather than traditional portrayals [5][6]

Core Viewpoint - The animated film "Zootopia 2" is breaking box office records in China, showcasing its strong market appeal and potential for significant revenue generation [2][5]. Box Office Performance - "Zootopia 2" has achieved a cumulative box office of 1.367 billion yuan within just four days of its release, with a single-day box office reaching 700 million yuan [3][5]. - The film's total box office, including pre-sales, has reached 1.54 billion yuan [3]. - It has surpassed the previous record for single-day box office for imported films held by "Avengers: Endgame" and is the only film this year outside of the Spring Festival to exceed 700 million yuan in a single day [5]. Audience Engagement - The film has recorded a single-day audience of 17.654 million, breaking the previous record of 17.3228 million set by "Ne Zha" [5]. - The film's screening ratio is close to 80%, with an attendance rate exceeding 36%, contributing to 95% of the daily box office [5]. Pre-release Hype - Prior to its release, "Zootopia 2" generated significant anticipation, with pre-sales reaching 287 million yuan, making it the highest pre-sale for animated films in the past three years [5]. Future Projections - Industry analysts predict that "Zootopia 2" could surpass 3 billion yuan in box office revenue, with some estimates even suggesting a potential of 5 billion yuan [5]. - If it reaches 3 billion yuan, it is expected to rank among the top three films in the domestic box office for 2025 [5]. Industry Impact - The success of "Zootopia 2" has positively influenced the overall box office performance in China, with the daily box office exceeding 730 million yuan on November 29 [5]. - The film's popularity has led to extended screening hours in many cinemas, with some screenings running until nearly 3 AM [6].

Core Insights - The upcoming 2025 film season is characterized by a diverse lineup of over 50 films, including both domestic and international productions, aimed at meeting the varied viewing preferences of audiences [2][11] - The trend of "internal and external cooperation" in the film market reflects the growing segmentation of audience preferences, with different genres appealing to distinct demographic groups [3][11] Film Supply and Diversity - This year's film slate features a strong mix of imported and domestic films, catering to a wide range of audience tastes [2][3] - Notable imported films include "Avatar: The Way of Water," which utilizes advanced visual technology to enhance viewer experience, and sequels to popular franchises like "Now You See Me 3" and "The SpongeBob Movie: Sponge on the Run" [2][3] - Domestic films such as "The Insider," "The Way of the Weapon," and "The Unnamed: Meaningful" cover various genres, including reality-based narratives, suspense, and comedy [2] Technological Innovation - Technological advancements are a significant highlight of this year's film offerings, with "Avatar: The Way of Water" featuring the most complex visual effects and motion capture techniques to date [5][6] - Domestic productions like "Wild Era" have also made strides in virtual filming technology, achieving over 30% of its shots through LED virtual filming [5] - The integration of AI technology in film production processes has improved efficiency in script analysis and scene planning [5] Emotional Resonance - Films focusing on real-life themes are designed to resonate emotionally with audiences, reflecting societal sentiments and the struggles of ordinary people [8] - The unique ritualistic aspect of viewing films during the New Year period enhances emotional engagement, transforming the experience into a form of emotional expression and celebration [8] IP Development and Brand Power - The success of sequels and franchise films, such as "Zootopia 2" and "The SpongeBob Movie: Sponge on the Run," underscores the importance of IP longevity in attracting audiences [10] - The personal brand of directors, such as Shen Ao, who has achieved significant box office success, contributes to the market appeal of new releases [10] - The anticipation for new films is bolstered by the established trust and positive reception of previous works, creating a cycle of audience engagement [10] Future Outlook - The 2025 film season aims to attract audiences through a combination of diverse film offerings, cutting-edge technology, emotional storytelling, and strong IP appeal [11] - The exploration of these elements is expected to have lasting implications for the film industry, influencing its trajectory beyond immediate box office results [11]