12月15-17日，世界旅游经济论坛·黑龙江2025在哈尔滨举行。本届论坛以"新质生产力：世界旅游经济 新引擎"为主题，吸引来自全球的百余位政府官员、行业领袖及知名企业家参会，共同探讨全球冰雪经 济与产业创新及文旅产业高质量发展路径。 复星国际联席CEO、复星旅文董事长徐晓亮应邀出席本次大会并发表主旨演讲。他结合全球冰雪产业发 展趋势与复星旅文的实践经验，系统阐释了冰雪产业从"雪道经济"向"度假经济"升级的内在逻辑，并分 享了推动中国冰雪产业实现高质量发展的思考与路径。 全球冰雪：不止于滑雪，更有快乐度假体验 徐晓亮指出，提到冰雪，人们往往想到的是雪道上的"速度与激情"，然而放眼全球，冰雪产业早已突 破"单一运动"的边界，迈向以体验为核心的"度假时代"。 复星旅文旗下Club Med地中海俱乐部目前在全球运营24家室外冰雪度假村，分布于阿尔卑斯山脉、北 海道、魁北克等世界级滑雪目的地。2025年雪季，Club Med冰雪度假村业务营业额超人民币50亿元， 接待游客24万人次，平均入住率约 80%，平均每日房价达6,200元。 徐晓亮认为，这一成绩的取得源于Club Med传承75年的冰雪度假精髓，核心体现在三 ...

Core Insights - The Taicang Alps International Resort Phase II project, with a total investment of approximately 5 billion yuan, has commenced construction and is scheduled to open in June 2029 [1] - The project aims to create the world's largest and highest-quality one-stop ice and snow themed resort, enhancing cultural tourism consumption in the Yangtze River Delta region through a new model of government-enterprise cooperation [1] - The first phase of the project has successfully attracted over 1 million visitors, establishing itself as a benchmark tourism project in the Yangtze River Delta [1] Project Details - The Phase II project will cover a total construction area of approximately 300,000 square meters and will feature a world-class indoor ski resort, two international themed hotels, and six major entertainment projects including a polar ocean park and a hot spring water park [1] - The project aims to provide comprehensive, international one-stop vacation services that integrate ice and snow sports, themed entertainment, leisure shopping, and quality accommodation [1] Unique Features - The indoor ski resort in Phase II will create five "world firsts," including the longest indoor ski slope at 650 meters, the largest vertical drop of 100 meters, and the largest cold area exceeding 100,000 square meters [2] - The project will also be the world's first AI ski resort, utilizing artificial intelligence for dynamic monitoring and regulation of the ski area [2] - The chairman of Fosun International, Guo Guangchang, emphasized the strategic advantages of Taicang's location and business environment, aiming to position the project as a new benchmark for ice and snow tourism in China [2]