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促销费新方案要求精准定位不同人群,消费企业在“一老一小”市场寻商机
Di Yi Cai Jing· 2025-11-27 13:26
Group 1: Policy and Market Trends - The Ministry of Industry and Information Technology and other departments released a plan to enhance the adaptability of consumer goods supply and demand, aiming for a significant optimization of the supply structure by 2027, with the formation of three trillion-level consumption fields and ten hundred-billion-level consumption hotspots [1] - By 2030, the plan envisions a high-quality development pattern where supply and consumption interact positively, with a steady increase in the contribution of consumption to economic growth [1] - The plan emphasizes the need to precisely match the diverse needs of different demographics, including enhancing the supply of products for infants, students, fashion items, and elderly-friendly products [1] Group 2: Company Strategies and Performance - Reliable Co., Ltd. focuses on the elderly market by innovating and optimizing products for senior consumers, such as the "reliable enhanced adult diapers" designed for nighttime use, which reduces comprehensive care costs by 30% [2] - For the first three quarters of 2025, Reliable Co., Ltd. reported revenue of 829 million yuan, a year-on-year increase of 5.12%, and a net profit of 27.98 million yuan, up 26.79% [2] - The company plans to continue focusing on the elderly market as China faces deep aging, exploring new models of smart manufacturing and integrating AI tools to build a "smart elderly care ecosystem" [2] Group 3: Youth Market Focus - Adidas is targeting the youth market, specifically children aged 7-13, as a key growth driver for the next five years, emphasizing localized design and collaboration with national sports research institutions [3] - The brand has introduced over 50 new stores with specialized dealers to expand its children's clothing market [3] - Skechers is also recognizing the value of the youth segment, planning to develop differentiated products that cater to the self-identity and unique expression needs of adolescents aged 9-15 [3]