Core Points - The opening of the Xi'an city duty-free store on November 26 marks a significant step in the city's consumption upgrade and fills the gap in the duty-free market in the northwest region of China [1][4] - The store adopts an innovative model combining "duty-free + culture and tourism + consumption," aimed at attracting foreign visitors and encouraging overseas consumption to support Xi'an's development as a unique international consumption center [1][4] Group 1: Store Overview - The Xi'an city duty-free store is the first of its kind in the northwest region, covering an area of 2,050 square meters and featuring both duty-free and taxable product zones [5][4] - The store is a collaboration between China Tourism Group's China Duty Free Group and the Western Airport Group, located in the core commercial area of Beilin District [5][4] Group 2: Product Offerings - The duty-free section includes international luxury beauty products, watches, jewelry, imported wines, fashion bags, and electronics, while the taxable section features trendy toys, domestic beauty products, outdoor sports items, and local cultural products [14][18] - Notably, the store introduces several firsts for the northwest region, including official merchandise from globally recognized IPs like "Harry Potter" and "Tom and Jerry" [14][18] Group 3: Unique Features - The store incorporates Xi'an's cultural elements into product design and store decoration, offering customized cultural and creative products that enhance the shopping experience [18][19] - It features an immersive layout with various functional areas, such as social media check-in spots, a whiskey tasting area, and a VIP service center, catering to diverse consumer needs [19][25] Group 4: Consumer Experience - The store provides a more relaxed shopping environment compared to traditional airport duty-free shops, allowing consumers more time and freedom to shop [25][19] - The store is equipped with multilingual staff to assist foreign travelers, eliminating communication barriers and enhancing the shopping experience [25][19] Group 5: Shopping Process - Consumers holding valid exit documents and departing within 60 days can shop at the duty-free store, with a "shop in the city, pick up at the port" service available [31][32] - The shopping process involves selecting products, making payments, and then picking up items at the airport or cruise terminal on the day of departure [32][33]

Core Insights - The first duty-free store in Xi'an, developed by China Tourism Group's China Duty Free Group and Western Airport Group, has officially opened [1] Group 1: Store Details - The Xi'an duty-free store is located in the core commercial area of Beilin District, covering an area of 2,050 square meters across three floors [3] - The store features both duty-free and taxable product areas, with duty-free items including international beauty brands, watches, jewelry, imported beverages, fashion bags, and electronics, while the taxable area offers trendy toys, domestic beauty products, outdoor sports gear, and local cultural products [3] Group 2: Store Concept and Design - Unlike traditional airport and port duty-free stores, the Xi'an store adopts an "immersive scene + one-stop service" layout, including social media hotspots, a whiskey tasting area, and a VIP service center to cater to diverse consumer needs [5] - The store integrates Xi'an's cultural elements into product design and store decoration, offering customized cultural products that allow consumers to experience the charm of the ancient city while shopping for international brands [5] Group 3: Economic Impact - The establishment of the duty-free store is expected to further activate Xi'an's consumption potential, accelerate the return of high-end consumption, and help Xi'an develop a differentiated competitive advantage in the construction of an international consumption center [7] - This initiative aims to enhance Xi'an's attractiveness to domestic and international tourists, injecting new vitality into the city's high-quality economic development [7]