支持将符合条件的冰雪设备纳入大规模设备更新支持范围 鼓励体育企业与金融机构、互联网平台企业加强联动，将更多优质资源投向体育消费领域 加快国家关于助企惠企、促进民营经济发展的各项政策在体育领域落地 9月4日，中国政府网消息，国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》。《意见》提出6项20条重点举措。 要点速览： 推动京津冀、长三角、粤港澳大湾区等加强交流合作，建设区域体育产业带，支持若干地区率先将体育产业培育成为本地区的支柱产业 探索推进"数据要素×体育"行动，支持大数据、人工智能等新技术在体育领域应用 引导金融机构优化投融资服务，加强信贷管理，丰富信贷产品，积极发展知识产权质押贷款等业务 支持符合条件的项目发行基础设施领域不动产投资信托基金（REITs） 扩大体育产品供给 在扩大体育产品供给方面，《意见》提出，丰富体育赛事活动。出台赛事经济发展专项政策。构建多项目多层次赛事体系，依托运动项目协会等机构开展 赛事评级，引导赛事规范发展。 发展户外运动产业。制定新一轮户外运动产业发展规划。办好中国户外运动产业大会。在确保安全的前提下，开展低空运动、航空模型运动、模拟飞行等 低空 ...

（文章来源：新华社） 《意见》坚持以习近平新时代中国特色社会主义思想为指导，深入贯彻党的二十大和二十届二中、三中 全会精神，完整准确全面贯彻新发展理念，加快构建现代体育产业体系，不断提振体育消费，增强体育 产业整体实力和竞争力。提出到2030年，培育一批具有世界影响力的体育企业和体育赛事，体育产业发 展水平大幅跃升，总规模超过7万亿元，在构建新发展格局中发挥重要作用。 《意见》提出6项20条重点举措。一是扩大体育产品供给，丰富体育赛事活动，优化赛事服务管理，发 展户外运动产业，培育壮大冰雪经济，推动体育用品升级。二是激发体育消费需求，拓展体育消费场 景，举办体育消费活动，实施消费惠民举措，扩大体育消费群体。三是壮大体育经营主体，做大做强体 育企业，搭建优质对接平台，深化体育产业交流合作。四是培育体育产业增长点，深化行业融合发展， 促进区域协调发展，推动体育数字化发展。五是强化产业要素支撑，加强人才队伍建设，加大金融支持 力度，丰富体育场地供给。六是提升服务保障水平，营造良好市场环境，做好体育产业统计监测工作。 国务院办公厅日前印发《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》（以下简称 《意见》） ...

京张体育文化旅游带延庆奥林匹克园区及周边旅游基础设施改造项目位于延庆西北部，包括张山营镇、 旧县镇、香营乡，将创新联动海陀山全域资源，以冬奥遗产资源利用为核心，在京西北打造"春山地骑 行、夏露营滑伞、秋徒步越野、冬滑冰滑雪"为一体的四季旅游目的地，在"冬奥"金名片基础上，进一 步丰富提升京张体育文化带赋予延庆区的文化附加值与品牌影响力。 两个项目建设内容主要包括新建慢行步道、停车场，改造骑行标识、骑行路面，新建旅游导览标识、路 灯以及垃圾桶、座椅，种植乔木、灌木等。两大项目联动，将依托长城文化带、京张体育文化旅游带的 生态景观、赛事遗产、历史文化、人文地理及民俗资源，通过完善区域旅游基础设施，开发户外运动、 休闲赛事、生态旅游等文旅产品以及消费新场景、新业态，打造京西北靓丽风景会客厅。 转自：北京日报客户端 近日，延庆两个旅游项目的建议书获得北京市发改委批复，分别是"京畿长城"国家风景道延庆段旅游基 础设施改造提升项目、京张体育文化旅游带延庆奥林匹克园区及周边旅游基础设施改造项目。两个项目 将以长城文化、冬奥遗产为核心，依托长城主题廊道满足多元旅游需求，发挥后冬奥时代全时全域休闲 需求培育新消费场景，协同联动 ...

Core Viewpoint - The sports industry has emerged as a new highlight in economic development, driven by policies promoting ice and snow economy and outdoor sports, with an average annual growth rate exceeding 10% over the past five years [1] Industry Development - The total scale of the sports industry has shown significant growth, with initiatives like "events entering scenic spots, streets, and business districts" and "traveling with events" gaining popularity [1] - The development of outdoor sports reflects the concept that "lucid waters and lush mountains are invaluable assets," contributing to the overall economic transformation [1] Economic Impact - The high-quality development of ice and snow sports has invigorated the ice and snow economy, adding new momentum to national economic growth and local economic transformation [1]

Core Points - The 17th National Fitness Day was celebrated with nearly a thousand public sports facilities in Shanghai opening for free to citizens [1] - The event included the launch of the "Ice and Snow Carnival" at the Pudong Ice Sports Center, marking the beginning of the 2025 National Fitness Day theme activities [1] - The Shanghai "National Fitness Day" theme activities will take place from August 8 to August 14, featuring scientific fitness guidance and over 500 experiential activities across 150 sports venues [1] Summary by Categories Event Overview - The event was inaugurated by Wu Wei, a member of the Shanghai Municipal Committee and Executive Vice Mayor, highlighting the significance of the 2025 National Fitness Day theme activities [1] Activities and Participation - Over 7,000 free experience slots will be provided for citizens, with activities including indoor skiing, football, basketball, pickleball, table tennis, outdoor sports, and group exercises across more than 30 sports projects [1] - Social sports instructors will offer scientific fitness guidance services throughout 16 districts in Shanghai [1]

Market Outlook - A-shares are expected to experience a structural market in June, with a focus on core assets despite short-term downward pressure [1][2] - Institutions suggest maintaining dividend assets as a base while exploring growth and consumption opportunities, particularly in banking, computing industry chain, card games, and innovative pharmaceuticals [1][5] Market Performance Review - In May, the three major indices saw gains, with the Shanghai Composite Index, Shenzhen Component Index, and ChiNext Index rising by 2.09%, 1.42%, and 2.32% respectively [1] - Daily trading volume in A-shares remained above 1 trillion yuan [1] Economic and Policy Factors - Economic recovery and positive domestic policies are expected to enhance market risk appetite, leading to a potential upward trend in June [2] - The stability of the Chinese economy and policy expectations may continue to favor Chinese assets, even amid global uncertainties [2] Sector Performance - In May, 25 out of 31 Shenwan first-level industries saw gains, with environmental protection, pharmaceuticals, defense, and banking leading the way [3] - There is a divergence among institutions regarding market style and focus for June, with some favoring technology growth while others lean towards large-cap value stocks [3][4] Investment Strategies - Suggested strategies include focusing on technology growth sectors, consumer sectors benefiting from domestic policies, and banking sectors with stable earnings and high dividends [5][6] - Specific recommendations include investing in robotics, artificial intelligence, and sectors with recent thematic catalysts, such as innovative pharmaceuticals and military electronics [5][6]

Group 1 - The integration of sports and tourism is becoming a new trend, with cities leveraging sports events to boost cultural and tourism consumption [1] - Chengdu has seen a significant increase in sports consumption as a result of hosting high-level events, with sports consumption's share of urban consumption continuously rising [1][2] - Outdoor activities like hiking, marathons, and climbing are gaining popularity, enhancing visitor experiences and extending their stay, which in turn boosts consumption levels [1] Group 2 - Many cities are focusing on sports event economies as a key strategy to stimulate consumption, but some lack long-term planning, leading to post-event declines [2] - Chengdu's innovative approaches during events, such as themed performances and special menus, have resulted in substantial increases in local consumption, with a 167% rise in restaurant sales [2] - Post-event, venues like Chengdu's Phoenix Mountain Sports Park have transformed into multifunctional spaces, achieving a venue usage rate of 87% and hosting multiple events in a single day [2] Group 3 - Cities are combining event organization with community fitness initiatives, enhancing infrastructure to meet local sports demands and integrating new sports into daily life [3] - The vitality of the sports economy stems from both high-profile events and everyday life, with cities encouraged to promote "sports+" industry integration to sustain economic growth [3]