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适老化3万亿“蓝海” 如何得先手 上海推出专项平台 今年“开源”后迅速扩容 企业涌入“爆单”频频
Jie Fang Ri Bao· 2025-08-10 01:37
Core Insights - The "Shanghai Home Environment Elderly Adaptation Service Platform" has rapidly expanded its service provider base from 10 to 59 companies, indicating a growing market potential for elderly adaptation services [1] - The elderly adaptation industry is projected to become a 3 trillion yuan business, driven by increasing and diverse needs for home modifications among the aging population [1] Group 1: Market Demand and Supply - The demand for elderly adaptation services is evolving from basic modifications to more comprehensive solutions, reflecting the diverse needs of different age groups and health statuses [2] - The service offerings now include a variety of products such as handrails, anti-slip products, and smart home solutions, catering to the growing demand for personalized services [3] Group 2: Challenges and Opportunities - The market for elderly adaptation is still in its early stages, with many companies facing profitability challenges and a lack of sustainable business models [7] - There is a significant gap in awareness among the elderly regarding their needs for home modifications, which presents an opportunity for companies to educate and engage potential customers [8] Group 3: Government Support and Market Development - Recent government initiatives, such as increased subsidies for elderly home adaptations, aim to stimulate market growth and make services more accessible to the elderly [8] - Experts suggest that government support through tax incentives and the establishment of more platforms could help companies reach a broader audience and enhance market penetration [8] Group 4: Consumer Behavior and Product Design - Many elderly individuals are unaware of their needs until prompted by community services, highlighting the importance of proactive outreach by companies [9] - The presence of "pseudo-elderly adaptation" products in the market indicates a need for better understanding of the actual usage habits and preferences of elderly consumers [9][10]