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零反式脂肪食用植物调和油
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金龙鱼大健康产品首次集中亮相进博会
Bei Jing Shang Bao· 2025-11-07 10:59
Core Insights - Yihai Kerry Goldengrain debuted a health-focused theme at the 8th China International Import Expo, showcasing products like zero trans-fat cooking oil and low GI rice, reflecting the company's shift towards functional and precise food offerings [1] Group 1: Company Strategy - The company aims to transition from merely providing food to promoting health and nutrition, aligning with the evolving consumer demands for healthier eating options [1] - Yihai Kerry Goldengrain plans to launch its health brand "Jinlongyu Fengyitang" with functional products by April 2025, emphasizing its commitment to the health sector [1] Group 2: Market Response - The establishment of a dedicated health exhibition booth is a response to current industry trends and consumer needs, showcasing the company's achievements in the health domain [1] - The company envisions that in the next five years, the name "Jinlongyu" will be synonymous not only with quality grain and oil but also with concepts like "scientific dietary practices" and "active health" [1]