Core Points - A tragic incident occurred at the popular milk tea chain, Jasmine Milk White, where a decorative ceiling collapsed, resulting in the death of one employee [1][3] - The store was undergoing a promotional event called "Opening Gifts" at the time of the incident [5][7] - The company is fully cooperating with the ongoing investigation into the incident [8] Company Overview - Jasmine Milk White, established in 2020, has over 1,591 stores nationwide as of August 15, 2023, and specializes in floral-flavored milk tea and other beverages [9][11] - The brand has experienced rapid expansion, with a significant promotional campaign in May 2023 that resulted in over 460,000 cups sold across 100 new stores within three days [11] - The company has received substantial investment, including nearly 100 million yuan from Ele.me in its latest funding round [11] Incident Details - The incident took place on August 15, 2023, at a mall located at 900 Heqing Road, which is part of the well-known Jin Yue Le Fang shopping center in Shanghai [12] - Emergency services responded promptly, but the injured employee unfortunately succumbed to their injuries [3][8] - Legal experts suggest that the incident may qualify as a workplace injury, depending on the company's insurance status and potential liability from construction quality issues [8]

Core Viewpoint - The company "Jasmine Milk White" issued an apology regarding an incident where a customer found a complete plastic bag in their milk tea, attributing the issue to operational negligence at the store level [1][2]. Group 1: Incident Details - On March 22, a customer in Shanghai reported finding a whole transparent plastic bag in their Jasmine Milk White milk tea, which was confirmed by a video showing the bag being pulled from the cup [3][4]. - The company acknowledged the problem and stated that the involved store has been closed for rectification [2]. Group 2: Company Background - Jasmine Milk White opened its first store in Shenzhen in 2021, specializing in fresh milk tea with floral flavors, and also offers fruit tea, pure tea, and retail tea, with a price range of 15 to 25 yuan per drink [5]. - As of March 10, 2023, the company has a total of 1,071 stores, having recently opened up for franchise opportunities in January 2023 [5]. - The company has completed three rounds of financing, with the latest round in October 2024, securing nearly 100 million yuan in strategic financing from Ele.me, aimed at product development, brand investment, supply chain enhancement, and team building [5].