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“A+H”第五次冲击上市,八马茶业能否打破“上市即巅峰”诅咒?
Sou Hu Cai Jing· 2025-09-18 13:42
Core Viewpoint - Eight Horses Tea Co. is attempting its fifth IPO, aiming to list on the Hong Kong Stock Exchange after multiple failed attempts in the A-share market [2][6][5]. Company Overview - Eight Horses Tea plans to issue up to 29.13 million shares and convert 43.99 million shares held by 106 shareholders for overseas listing [2]. - The company has faced significant challenges in its previous IPO attempts, including three failed attempts in the A-share market and a recent failed submission due to regulatory issues [6][4]. Financial Performance - Eight Horses Tea reported revenues of 18.18 billion yuan in 2022 and 21.22 billion yuan in 2023, with a modest growth of 0.98% in the first three quarters of 2024 [9][10]. - The company's gross margin for franchise sales has declined from 51.25% in 2019 to 43.8% in 2022, indicating a significant drop of 8.86 percentage points over two years [10]. Market Position and Challenges - The company has seen a slowdown in the growth of its franchise network, with only 39 new franchisees added in the first three quarters of 2024, compared to 106 in 2022 [10]. - Despite the challenges in offline growth, Eight Horses Tea has experienced notable online revenue growth, achieving 5.53 billion yuan in the first three quarters of 2024, a 14.49% increase year-on-year [11]. Strategic Initiatives - Eight Horses Tea plans to expand its store network by adding 1,500 new stores over the next three to five years and has launched a sub-brand "Little Horse Tea Fun" to diversify its product offerings [10]. - The company is attempting to adapt to market trends influenced by the new tea beverage sector, which has seen a dual-channel growth model [11].
上半年收入超67亿元,霸王茶姬张俊杰:坚决不卷入价格战
Nan Fang Du Shi Bao· 2025-08-30 06:25
Core Viewpoint - Bawang Chaji reported a mixed performance for Q2 2025, with revenue growth but significant declines in net profit and same-store sales, attributed to increased competition and a strategic decision to slow down store expansion [1][4]. Financial Performance - In Q2 2025, Bawang Chaji's revenue reached 3.332 billion RMB, a year-on-year increase of 10.2%, while net profit fell by 87.72% to 77.238 million RMB. Adjusted net profit grew by 6.81% to 630 million RMB [1]. - For the first half of 2025, total revenue was 6.725 billion RMB, up 21.61%, with net profit declining by 38.32% to 755 million RMB, and adjusted net profit increasing by 6.78% to 1.307 billion RMB [1]. Store Expansion and Network - As of June 30, 2025, Bawang Chaji operated 7,038 stores globally, with a net increase of 598 stores since the beginning of the year. This includes 6,830 stores in China and 208 overseas [1]. - The pace of store openings has slowed compared to the previous year, where 1,485 new stores were added in the first half of 2024 [1]. Sales Metrics - The average monthly GMV for Chinese stores in Q2 2025 was 404,352 RMB, reflecting a year-on-year decline of 24.84% and a sequential decline of 6.39% [2][3]. - Same-store sales growth was negative, with a decline of 23.0% overall, -23.1% in China, and -18.1% in overseas markets [2][3]. Cost Structure - Total operating expenses in Q2 2025 rose by 41.5% to 3.224 billion RMB, with material, warehousing, and logistics costs decreasing by 1.5% to 1.537 billion RMB. Operating costs for self-operated stores increased by 72.8% to 184 million RMB [3]. - Sales and marketing expenses grew by 54.6% to 385 million RMB, with advertising costs amounting to 43.6 million RMB [3]. Market Competition and Strategy - The decline in GMV and same-store sales was attributed to strong performance in Q2 2024 and intensified competition in the delivery market, leading Bawang Chaji to slow down store expansion [4]. - The company aims to avoid price wars and focuses on high-quality products and customer experience, emphasizing long-term brand value over short-term discounts [5]. Overseas Market Performance - In Q2 2025, Bawang Chaji's total GMV was 8.103 billion RMB, with the Chinese market contributing 7.868 billion RMB (up 14.28%) and overseas markets contributing 235 million RMB (up 77.37%) [7]. - The company added 39 new stores overseas, expanding its presence to 208 stores across five markets, including Malaysia, Singapore, Indonesia, Thailand, and the USA [7].
事发上海知名商场,网红奶茶门店天花板突然掉落,店员身亡!正处于“开业有礼”活动期,公司回应
Mei Ri Jing Ji Xin Wen· 2025-08-16 16:09
Core Points - A tragic incident occurred at the popular milk tea chain, Jasmine Milk White, where a decorative ceiling collapsed, resulting in the death of one employee [1][3] - The store was undergoing a promotional event called "Opening Gifts" at the time of the incident [5][7] - The company is fully cooperating with the ongoing investigation into the incident [8] Company Overview - Jasmine Milk White, established in 2020, has over 1,591 stores nationwide as of August 15, 2023, and specializes in floral-flavored milk tea and other beverages [9][11] - The brand has experienced rapid expansion, with a significant promotional campaign in May 2023 that resulted in over 460,000 cups sold across 100 new stores within three days [11] - The company has received substantial investment, including nearly 100 million yuan from Ele.me in its latest funding round [11] Incident Details - The incident took place on August 15, 2023, at a mall located at 900 Heqing Road, which is part of the well-known Jin Yue Le Fang shopping center in Shanghai [12] - Emergency services responded promptly, but the injured employee unfortunately succumbed to their injuries [3][8] - Legal experts suggest that the incident may qualify as a workplace injury, depending on the company's insurance status and potential liability from construction quality issues [8]
娃哈哈“动刀”渠道
Bei Jing Shang Bao· 2025-08-14 16:38
Core Viewpoint - The renaming of the Tmall Wahaha flagship store to "Tongyuan Kang Food Specialty Store" and the termination of cooperation with Wahaha indicates a strategic shift in the company's e-commerce operations, aiming to adapt to market competition and consumer demands [1][4]. Group 1: Store and Operational Changes - The new store "Tongyuan Kang Food Specialty Store" has no Wahaha products and is independently operated, with a customer service representative confirming that cooperation with Wahaha will end by the end of 2024 [1][4]. - The new Tmall Wahaha flagship store is operated by a subsidiary of Hongsheng Group, which is controlled by Wahaha's chairman, Zong Fuli [5]. - Wahaha has initiated a tender for a new operational service for its Tmall flagship store, targeting an annual sales goal of 45 million yuan and the creation of at least three online best-selling products [4]. Group 2: Distributor and Sales Strategy - Wahaha has been terminating contracts with distributors generating less than 3 million yuan in annual sales, consolidating them into larger distributors to enhance operational efficiency [7][9]. - Despite the terminations, Wahaha's overall number of distributors has increased this year, indicating a dynamic optimization of its distribution strategy [7]. Group 3: Production and Investment - Wahaha has closed 18 production lines across various locations, while Hongsheng Group is investing in new production facilities, including a 1 billion yuan project for a new beverage production base [8]. - The company is restructuring its production and sales layout to improve market responsiveness, which has led to the closure of some factories [8]. Group 4: Market Competition and Strategic Positioning - The beverage industry is highly competitive, and Wahaha's strategy to eliminate low-performing distributors is a common practice in the fast-moving consumer goods sector to enhance resource allocation and market competitiveness [9]. - Experts suggest that Wahaha should improve transparency and communication regarding its strategic decisions to mitigate public misunderstandings [9].
“不变”的娃哈哈 “变了”的终端市场
Bei Jing Shang Bao· 2025-08-14 14:50
Core Viewpoint - The rebranding of the Tmall Wahaha flagship store to "Tongyuan Kang Food Specialty Store" has raised speculation about the company's future direction and its ongoing challenges in the competitive beverage market [1][5]. Group 1: Store Rebranding and Operations - The Tmall store has ceased to offer Wahaha products, with customer service indicating that the partnership will end by the end of 2024 [1]. - The new store is operated by a subsidiary of Hongsheng Group, which is controlled by Wahaha's chairman, Zong Fuli [6]. - The store "Tongyuan Kang Food Specialty Store" has been operational for seven years and has 612,000 followers, selling various brands [5]. Group 2: Strategic Changes and Market Position - Wahaha is undergoing channel reforms and optimizing its terminal layout to adapt to market pressures from competitors like Nongfu Spring and Master Kong [1]. - The company has announced a target of 45 million yuan in annual sales for its Tmall flagship store, aiming to create at least three online hit products [5]. - Wahaha has also initiated a bidding process for the operation of its Tmall flagship store, indicating a shift in its operational strategy [6]. Group 3: Distributor and Production Adjustments - Wahaha has been terminating contracts with underperforming distributors, specifically those with annual sales below 3 million yuan, to streamline its distribution network [7]. - The company has closed 18 production lines across various locations, while Hongsheng Group is investing in new production facilities, including a 1 billion yuan project in Xi'an [8]. - The strategic shift aims to enhance market responsiveness and operational efficiency, reflecting a broader trend in the fast-moving consumer goods sector [8].
“不变”的娃哈哈,“变了”的终端市场
Bei Jing Shang Bao· 2025-08-14 14:16
Core Viewpoint - The rebranding of the Tmall Wahaha flagship store to "Tongyuan Kang Food Specialty Store" indicates a strategic shift for Wahaha as it terminates its partnership with the original store operator and seeks to adapt to market pressures from competitors like Nongfu Spring and Master Kong [1][5][6]. Group 1: Store and Operational Changes - The new store "Tongyuan Kang Food Specialty Store" has no Wahaha products and operates independently, with a customer service representative confirming that the partnership will end by the end of 2024 [1][5]. - The store has been operational for seven years and has 612,000 followers, selling various brands like OATLY and 乐荷 [5]. - Wahaha has initiated a tender for a new Tmall flagship store operator, aiming for an annual sales target of 45 million yuan and the creation of at least three online hit products [5][6]. Group 2: Changes in Distribution Strategy - Wahaha is terminating partnerships with distributors generating less than 3 million yuan in annual sales, consolidating operations with larger distributors to enhance efficiency [7]. - The company has seen a significant drop in daily sales on its Douyin flagship store, from 50,000-75,000 yuan to 10,000-25,000 yuan, alongside a decrease in followers [7]. - Wahaha has closed 18 production lines across various locations, while its new partner, Hongsheng Group, is investing in new production facilities, including a 1 billion yuan project for a new beverage base [8]. Group 3: Market Position and Strategic Response - The beverage industry is highly competitive, prompting Wahaha to modernize its operations and improve efficiency by reducing the number of small distributors [8]. - The strategic shift under the leadership of Zong Fuli aims to enhance market responsiveness and operational efficiency, which is a common practice in the fast-moving consumer goods sector [8]. - Experts suggest that Wahaha should address public concerns transparently to mitigate misunderstandings regarding its strategic decisions [9].
这个动作喝饮料,相当于给水接种细菌
Hu Xiu· 2025-08-03 10:46
Core Points - The article discusses the surprising presence of microorganisms in various beverages, including those that are typically considered safe like mineral water and tea [11][19]. - It highlights the conditions that contribute to the spoilage of drinks, emphasizing that even low-sugar and low-nutrient beverages can harbor bacteria [21][22]. Group 1: Experiment Findings - A study was conducted on various bottled beverages, including fruit juices, mineral water, and tea, to assess microbial growth after opening [5][6]. - Results showed that most beverages tested positive for microorganisms, with mineral water and tea being particularly surprising findings [11][12]. - The "half-drunk" group exhibited a higher rate of microbial contamination compared to the "half-poured" group, indicating that drinking directly from the bottle increases contamination risk [12][16]. Group 2: Factors Contributing to Microbial Growth - Nutritional content plays a significant role in microbial growth; beverages rich in sugars and proteins are more prone to spoilage [20]. - The pH level of beverages affects microbial growth, with those having a pH above 4.6 being more susceptible to contamination [22][24]. - Carbonated drinks have a natural advantage in inhibiting microbial growth due to lower oxygen levels and higher acidity [27]. Group 3: Recommendations for Beverage Safety - To prevent spoilage, it is recommended to consume beverages in one sitting or transfer them to a cup for drinking [37]. - Beverages should not be left at room temperature for extended periods, as this creates an ideal environment for bacteria [29][34]. - Homemade drinks and those without sterilization processes carry a higher risk of microbial contamination [35].
“喝出完整塑料袋”!知名奶茶深夜道歉
21世纪经济报道· 2025-03-24 03:55
Core Viewpoint - The company "Jasmine Milk White" issued an apology regarding an incident where a customer found a complete plastic bag in their milk tea, attributing the issue to operational negligence at the store level [1][2]. Group 1: Incident Details - On March 22, a customer in Shanghai reported finding a whole transparent plastic bag in their Jasmine Milk White milk tea, which was confirmed by a video showing the bag being pulled from the cup [3][4]. - The company acknowledged the problem and stated that the involved store has been closed for rectification [2]. Group 2: Company Background - Jasmine Milk White opened its first store in Shenzhen in 2021, specializing in fresh milk tea with floral flavors, and also offers fruit tea, pure tea, and retail tea, with a price range of 15 to 25 yuan per drink [5]. - As of March 10, 2023, the company has a total of 1,071 stores, having recently opened up for franchise opportunities in January 2023 [5]. - The company has completed three rounds of financing, with the latest round in October 2024, securing nearly 100 million yuan in strategic financing from Ele.me, aimed at product development, brand investment, supply chain enhancement, and team building [5].