本报记者 李未来 上海报道 光伏产业链和新能源电力市场深刻变化，下游企业不能再固守成规。 "531"之后，光伏电站在选址、渠道、业务模式等方面都更加注重一件事——消纳。光伏中上游价格下滑，使得下 游进入门槛更低，竞争愈加激烈，分布式光伏运营商必须拿出更多元化的产品和推广模式，以及更智能化的解决 方案，才能应对市场。 近日，TCL光伏科技方面接受《华夏时报》记者采访，围绕光伏电站消纳、产品、海内外市场等问题展开深入探 讨。 TCL光伏科技：今年我们的海外业务有一个变化，TCL旗下TCL SunPower Global业务给我们带来了新的发展，这 让我们能够进军高端国际化市场。 此前我们主要聚焦欧洲市场，现在也布局东南亚、中东地区。公司针对不同地区做了不同的产品适配。在欧洲地 区主打SUNPOWR品牌，注重美观度，注重智能化，品质较高。在东南亚地区，我们因地制宜地推出一些产品， 应对当地特殊的天气情况，强化产品功能。 《华夏时报》：在产品和商业模式差异化方面，公司未来是怎么规划的？ TCL光伏科技：零碳美墅是针对户用推出的新产品，它针对的是新消费群体，就是别墅业主以及城乡自建房业 主。后期我们会有更多的金融方案和 ...

Core Viewpoint - TCL Photovoltaic Technology demonstrates a proactive approach to navigating intense competition and policy changes in the solar industry, emphasizing its strategic global expansion and innovative business models to enhance resilience and adaptability [1][4]. Group 1: Global Expansion and Market Strategy - TCL Photovoltaic Technology has established a presence in 22 countries and regions, leveraging the SunPower brand to create mature operational platforms in key areas such as Europe, Southeast Asia, and the Middle East [1]. - The company’s "power station" model, which has gained market attention, is built on three guarantees: competitive pricing, simplified asset transfer processes, and financial empowerment through a closed-loop operation that does not burden owners' loan capacities [1]. - The core strategy for the household and commercial markets focuses on "stable returns" and "strong connections," utilizing online marketing and community engagement to ensure customer reach and support [1]. Group 2: Innovation and Technology Integration - TCL Photovoltaic Technology has successfully implemented a solar + storage + charging pile + heat pump model overseas, with expectations for the "zero-carbon villa" product to grow in the domestic market due to decreasing upstream costs and increasing user demand [2]. - The integration of AI into energy trading and operations is a key focus, with AI tools embedded in workflows to enhance efficiency, such as reducing document review times from 30 minutes to just a few minutes [2]. - The company is also utilizing AI for design assistance, enabling rapid generation of critical wiring diagrams and layouts based on field data [2]. Group 3: Strategic Positioning and Industry Dynamics - The strategic framework of TCL Photovoltaic Technology is centered on operational excellence and global brand influence, with a dual focus on enhancing local design and smart manufacturing capabilities while actively pursuing global market opportunities [3]. - The ongoing consolidation in the solar industry serves as a test for leading companies' strategic resolve, with TCL Photovoltaic Technology positioning itself to transition from a price-based competition to a focus on comprehensive strength and sustainable ecosystems [4].

工商业领域：全周期护航，解决投资与收益困局 在全球能源结构加速转型的浪潮中，2025年6月11日至13日，SNEC第十八届（2025）国际太阳能光伏与智慧能源（上海）大会暨展览会将在国家会展中心 拉开帷幕。 作为全球光伏与智慧能源领域规模最大、影响力最强的行业盛会，本届展会吸引超过3100家企业参展，共同探索能源变革路径。TCL光伏科技以"全场景能 源解决方案引领者"身份亮相6.2H号馆E670展位，展示AI科技深度渗透全链条成果，更将全球首发"电碳业务"，引领光伏行业的创新迭代与生态重构。 随着工商业电价市场化改革持续深化，分布式光伏已成为企业绿色转型的"必选项"。然而，企业在布局分布式光伏时仍面临多重挑战：初始投资成本高、项 目收益受政策与市场波动影响存在不确定性，以及后期运维管理复杂等难题亟待破解。 针对上述问题，TCL光伏科技依托全流程数智化分布式光伏解决方案及定制化融资服务，围绕"零风险、高效益、稳收益"三大核心目标，全新推出"特能 发"解决方案。该方案深度契合分布式光伏最新政策要求，尤其适配大型工商业项目的复杂需求，并与现有"特能盈""特能享""特能储""特能富"产品形成完整 的"特能"方案矩阵。 ...