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要成为年销400万辆的世界级车企,零跑汽车凭什么?
Jing Ji Guan Cha Wang· 2025-12-31 11:51
Group 1 - The core objective of Leap Motor is to become a "world-class intelligent electric vehicle company" with a long-term sales target of over 4 million units annually, aiming for a breakthrough of 1 million units by 2026 [2][4] - Leap Motor has signed an investment and cooperation agreement with China FAW, marking a significant partnership that follows the previous strategic investment from Stellantis, enhancing its capital and technological capabilities [2][6] - The company has achieved a cumulative delivery of over 1.2 million vehicles and expects nearly 600,000 units in sales for 2025, demonstrating a strong market presence and continuous quarterly profitability [3][8] Group 2 - Leap Motor's strategy focuses on self-research and manufacturing of core components, which account for approximately 65% of the vehicle's cost, allowing for a "cost pricing" principle that enhances its competitive edge [3][4] - The company plans to emphasize technological innovation, product iteration, ecosystem construction, industrial clusters, and marketing services as part of its transformation from a startup to a large-scale enterprise [4][5] - Leap Motor aims to enhance its brand recognition and user trust in the Chinese market through strategic partnerships, leveraging the strengths of its major shareholders [6][7] Group 3 - The collaboration with Stellantis has enabled Leap Motor to expand its international business, covering 35 countries and regions with over 800 overseas outlets, and projecting an export volume of over 60,000 units by 2025 [7][8] - Leap Motor's future strategy will focus on internal development and maintaining its core business, rather than broadly exporting technology, while continuing to strengthen partnerships with key stakeholders [7][8]