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铂智3X:传统销售转型得用上“吃奶的力”,热度过后店内月销个位数徘徊
车fans· 2025-08-01 00:31
Core Viewpoint - The article discusses the current market performance and consumer insights regarding the GAC Toyota's first intelligent pure electric SUV, the Platinum 3X, highlighting its sales figures, customer demographics, and competitive positioning in the market [1]. Sales Performance - The sales of the Platinum 3X have been underwhelming, with monthly sales only in single digits after an initial surge post-launch. The most popular configurations are the 520 Pro+ and the 520 Pro+ Laser Radar version, priced at 139,800 and 149,800 yuan respectively. The preferred colors are distant gray, moonlight silver, and pure snow white [2][9]. Customer Demographics - Buyers of the Platinum 3X include loyal Toyota customers, parents purchasing for their children, and consumers switching from other brands, primarily motivated by the vehicle's cost-effectiveness and spaciousness. A notable customer profile includes a 30-year-old electrician who values practicality and affordability over luxury [3]. Competitive Landscape - The Platinum 3X is frequently compared to competitors like BYD Yuan PLUS and Leap Motor B10, with the Yuan PLUS being the most common alternative chosen by customers. The primary reason for choosing the Yuan PLUS over the Platinum 3X is the perceived higher brand recognition and battery technology reliability of BYD [7]. Configuration and Purchase Options - The most selected configurations are the 520 Pro+ and the 520 Pro+ Laser Radar version. Common purchasing methods include full payment, a 5-year low-interest financing plan, and a 2-year interest-free option, with the 5-year low-interest plan being the most popular [10][11]. Customer Complaints - Current customer complaints focus on two main issues: significant road noise from tires and wind, which detracts from the driving experience, and the absence of a traditional storage compartment on the passenger side, which was overlooked during the purchase [12]. Maintenance Costs - The first maintenance for the new vehicle is free within the first three months or 5,000 kilometers. Subsequent maintenance occurs every 10,000 kilometers or 12 months, with costs being relatively low, around 200 yuan, primarily for vehicle checks and fluid replacements [13]. Recent Purchase Considerations - Recent buyers should be aware of the limitations regarding trade-in subsidies and zero-interest financing, as these benefits cannot be combined. The manufacturer offers trade-in subsidies ranging from 5,000 to 10,000 yuan, differentiated by model type [14].