Core Viewpoint - The Guangzhou Auto Show highlights the shift of multinational automotive companies towards localization and adaptation to the Chinese market, as they face increasing competition from domestic brands. Group 1: Market Dynamics - The Guangzhou Auto Show features 1,085 vehicles, with 629 being new energy models, indicating a strong presence of electric vehicles in the market [1] - Domestic brands hold a 65% retail market share and a 46.7% penetration rate in new energy vehicles over the first ten months [1] - Multinational brands are moving away from a "one-size-fits-all" approach and are instead focusing on localized research and development to better meet Chinese consumer demands [2][4] Group 2: Strategic Changes - Companies like Dongfeng Nissan are adopting a "GLOCAL" model, investing over 10 billion yuan in R&D and expanding their local teams to over 4,000 people [2] - Toyota has implemented a "China Chief Engineer" system, granting local teams full decision-making authority, which has led to successful product adaptations like the new RAV4 [3] - Volkswagen is launching a new product series, ID.ERA, aimed at the Chinese market, with plans to introduce multiple models from 2026 [3] Group 3: Technological Advancements - The auto show showcases advancements in smart technology, with companies like SAIC Volkswagen and Dongfeng Nissan introducing intelligent cockpit systems that cater to local user preferences [5][6] - Dongfeng Nissan's new model features a "scene-based intelligence" concept, integrating local services and real-time updates [6] Group 4: Product and Pricing Strategies - Brands are focusing on creating products tailored to the Chinese market, with competitive pricing strategies that include lowering prices and enhancing configurations [7][9] - Beijing Benz's new electric CLA model is priced competitively within the mid-range of domestic brands, reflecting a shift in luxury brand strategies [7] - BMW and Audi are also enhancing their product offerings with better configurations and competitive pricing, indicating a broader trend among luxury brands to adapt to local market demands [8][9]

Core Insights - The Guangzhou Auto Show showcases a significant shift in the automotive industry, with 629 out of 1,085 vehicles being new energy models, indicating a strong focus on electric and hybrid vehicles [1] - Joint ventures and luxury brands are adapting to the Chinese market by localizing their research and development efforts, as evidenced by their increased market share and penetration rates in the new energy vehicle sector [2][3] Group 1: Market Trends - Domestic brands hold a 65% retail market share and a 46.7% penetration rate in new energy vehicles, prompting foreign brands to localize their strategies [2][3] - The shift from a global product strategy to a localized approach is evident, as companies recognize the need to actively engage with the Chinese market [3][16] Group 2: Strategic Changes - Companies like Dongfeng Nissan are investing over 10 billion yuan in R&D and expanding their local teams to enhance decision-making capabilities [3][5] - Toyota has implemented a "Chief Engineer in China" system, allowing local teams to make decisions without extensive approval from Japan, reflecting a commitment to local market needs [5] Group 3: Product Development - New models such as Dongfeng Nissan's N6 and Toyota's RAV4 are results of localized development, showcasing the importance of understanding local consumer preferences [3][5] - The introduction of new energy vehicles and hybrid models at the auto show highlights the industry's response to changing consumer demands [1][6] Group 4: Technological Advancements - The integration of smart technology in vehicles is becoming a key focus, with companies like SAIC Volkswagen and Dongfeng Nissan showcasing advanced features tailored to Chinese consumers [8][11] - The use of local dialect recognition and adaptive driving systems indicates a significant step towards enhancing user experience in the Chinese market [8][11] Group 5: Pricing Strategies - Many brands are adopting strategies that involve increasing product features while lowering prices to better compete with domestic brands [12][14] - The introduction of competitively priced models with enhanced features, such as the new electric CLA from Beijing Benz, signifies a shift towards more consumer-friendly pricing [14][15] Group 6: Competitive Landscape - The transformation in the automotive sector is driven by the rise of domestic brands, which has created pressure on foreign companies to innovate and adapt [16]

Core Viewpoint - The article discusses the evolving landscape of the Chinese automotive market, particularly focusing on the challenges and strategies of joint venture (JV) car manufacturers in the context of increasing competition from domestic brands and the shift towards electric vehicles (EVs) [1][11]. Group 1: Market Dynamics - The upcoming Guangzhou Auto Show is set against a backdrop of local purchase subsidies and confirmed tax exemptions for vehicle purchases, raising concerns about the future of the car market [1]. - Joint venture car manufacturers, once dominant, are now facing significant pressure as they adapt to the rapidly changing market, particularly in the electric vehicle sector [3][11]. - The competitive landscape is characterized by a price war and a shift in consumer expectations, with a growing demand for vehicles that meet local needs rather than relying on brand prestige [8][9]. Group 2: Joint Venture Strategies - Joint ventures are increasingly adopting a more humble approach, learning from local consumer preferences to enhance their product offerings [3][4]. - The launch of models like the GAC Toyota's Platinum 3X and Nissan's N7 signifies a renewed commitment to align with Chinese consumer demands, showcasing a shift in strategy [6][11]. - The need for deep localization in production, R&D, and decision-making processes is emphasized as essential for joint ventures to remain competitive in the Chinese market [11][13]. Group 3: Future Outlook - The article predicts that by 2026, joint ventures will need to abandon the notion of brand premium and focus on product quality and local relevance to survive [8][13]. - The integration of local technology partners, such as Huawei and CATL, is seen as a crucial step for joint ventures to enhance their technological capabilities and meet market demands [11][13]. - The overall message is that joint ventures must embrace a strategy of "in China, for China" to rebuild their competitive edge in the evolving automotive landscape [11][13].

值得一提的是，铂智7还将延续铂智品牌自铂智3X开始的"电池自燃担责、智能泊车辅助事故担责、电 池衰减担责"厂家三担责政策，呼吁行业共同参与建立电车新标准。此举也为新能源摇摆用户打下一济 强心针，凸显合资大厂对用户的责任和担当。据悉新车已于11月21日正式开启预定，年内下订用户可享 受明年的购置税兜底政策。 除7种车色首次公布，豪华内饰吸引众多围观外，铂智7最大的亮点是把丰田豪华造车经验哲学，安全品 质标准，与华为鸿蒙座舱和带激光雷达的高阶智能驾驶辅助、双腔空悬等软硬件配置融合，打造出真正 有核心竞争力的下一代纯电豪华轿车，以此区分行业里日渐同质化的纯电车型。 冰箱彩电大沙发不是核心竞争力，对用户需求的极致满足和安全品质的严苛要求才是。昨天开幕的广州 车展上，广汽丰田铂智7凭借大美颜值、整合中国头部科技朋友圈的豪华新三件和丰田品质安全标准成 功出圈，一发布即成为热度最高车型之一。 ...

作者丨彭鑫 编辑丨安安 2025广州国际车展期间，广汽丰田以24小时"双车发布会"，宣告其"油电同强"战略的全面落地。全新换代威兰达作为全球车型，延续了全球车的纯正基因， 并采用丰田首台"域控"燃油SUV技术；丰田鸿蒙座舱豪华旗舰D级纯电轿车铂智7，则以"均衡全能"的产品力，诠释了丰田对于豪华纯电的理解。 图源：广汽丰田官方 这两款车不仅是产品序列的补充，更是两个全新的"品类"，也是产业发展的缩影："油电同强"正在成为产业现实。 全新换代威兰达采用丰田自研的全新电子电气架构，并为中国量身开发了智能座舱，体现了"中国创新，全球标准"的反哺模式。这种"融合共创"改善了油车 智能化短板，证明油车的智能化仍有提升空间。2027年，汉兰达、赛那增程动力车型也将由中方联合研发，油车的智能化发展刚刚开始。 丰田式"融合共创"回应了合资车企在智能化时代的挑战。广汽丰田的角色正从"丰田全球制造支点"向"丰田全球智能技术策源地"转变。 在过去8个月，广汽丰田推进了"智能化"升级：推出"3大行业革新爆款"，实现"3个智能化首次"。 铂智3X将激光雷达价格首次打入15万内，推动了合资纯电的智能化普及。铂智7是丰田首次搭载鸿蒙座舱的车 ...

"下一代燃油车，必须有纯正的全球认证基因，也必须有革命性的智能化体验。"11月20日，广汽丰田汽车有限公司副总经理彭宝林在全换代威兰达发布会上 如是表示。 作为这一理念的落地产品，全新换代威兰达共推出9款车型，官方指导价16.98万~23.08万元，超配换购价15.98万元起。 官方信息显示，该车型是丰田首款采用域控制架构的燃油车，搭载新一代TSS 4.0驾驶辅助系统，可实现L2级智能驾驶辅助能力。动力方面，新车提供燃油 版（2.0L）与混动版（2.0L/2.5L）两种选择。 就在全新换代威兰达上市前夕，彭宝林通过社交媒体明确表示"停产多款主力燃油车"的传闻不实，强调"将继续推行油电并行策略"。 实际上，随着车企对燃油车不断进行智能化升级，国内燃油车市场正呈现出结构性回暖。中汽协最新数据显示，2025年1至10月，传统燃料汽车国内销量达 到1114.3万辆，同比增长0.6%，实现止跌回升。 在燃油车型上新的同时，广汽丰田也在加速推进电动化布局。11月21日，广汽丰田铂智7开启预售，新车搭载鸿蒙座舱5.0、Momenta R6飞轮⼤模型，瞄准20 万元级纯电轿车市场。 从品牌战略来看，铂智7不仅是广汽丰田"油电 ...

广汽丰田"全域通吃"，行业唯一"油电同强"的底气是双向印证 在当前汽车产业转型的关键节点，敢提"油电同强"的车企不少，但能拿出油电双向硬核产品与市场佐证的，唯有广汽丰田。当大部分车企还在"all in电 动化"与"死守燃油车"之间剧烈摇摆时，广汽丰田已用精准的产品布局、颠覆性的技术迭代与清晰的市场成绩，证明了"油电双线并进，且双双强大"并非不 可能。 全新换代威兰达延续了纯正的全球车血统，不仅保留了全球版的外观设计，更在核心技术上与全球车保持一致：搭载丰田全新电子电气架构，以"域控 架构"重构油车底层技术基因，显著提升计算能力以及通信效率，开启油车域控时代，也定义了下一代油车的诞生。这也让全新换代威兰达既有全球车的基 因，也具备与纯电车相当的智能化基础，并做到入门版就是豪华版，大幅提升了整车入门价值，将"高价值油车普惠"进行到底，是20万内最好的油车。 2025广州国际车展期间，广汽丰田以24小时"双车发布会"，向行业宣告其"油电同强"战略的全面落地。全新换代威兰达作为原汁原味的全球车 型，不仅延续了全球车的纯正基因，更开创丰田首台"域控"燃油SUV技术革命；丰田鸿蒙座舱豪华旗舰D级纯电轿车铂智7，则以"均衡 ...

Group 1 - GAC Toyota will stop production of at least two main fuel vehicles by 2026, which contribute nearly 130,000 units to its total sales of 639,100 units in the first ten months of this year, accounting for about 20% of total sales [1][7] - The decision to reduce fuel vehicle models is part of Toyota China's strategic adjustment, moving away from the "sister car" strategy that has been in place for over 20 years, which has led to internal competition and price wars between joint ventures [2][3] - Starting in 2024, GAC Toyota will narrow down price cuts on models that are in fierce competition, leading to a significant drop in sales from nearly 20,000 units to around 5,000 units [3] Group 2 - GAC Toyota plans to gradually stop production to minimize the impact on short-term sales, with the third production line set to be modified to produce new energy vehicles in the first half of next year [6] - The company aims to focus on increasing sales of new energy vehicles to offset the long-term impact of reducing fuel vehicle production, with the goal of returning to an annual sales volume of 1 million units by 2028-2030 [7][8] - The first locally developed new energy vehicle, the Pure Electric Model Platinum 3X, has seen cumulative sales of 45,000 units in the first ten months, with a target of 12,000 orders for November [7][9] Group 3 - GAC Toyota is enhancing its research and development capabilities by expanding its engineering team and optimizing user research processes, aiming to build its own product system [9][10] - The company is collaborating with local automotive companies for new vehicle development, as the scale of its R&D team is relatively small compared to competitors [8][9] - A recent strategic cooperation framework agreement was signed with FAW Group and GAC Group to develop electric and intelligent connected vehicles, indicating a shift towards a more localized product strategy [9]

张翔表示，欧拉5选择在11月份开启预售，并计划于第四季度正式上市，同样显示出车企对政策窗口的 高度重视。 除了上述两款车型外，还有广汽丰田铂智3X，零跑C10均搭载激光雷达，且售价均在15万元以下。 胡麒牧表示，政策环境的不确定性，要求车企在产品规划、产能布局和市场营销等方面具备更强的应变 能力。同时，政策逐步退出也将倒逼企业提升核心竞争力，减少对补贴的依赖。 曾几何时，激光雷达作为高端智能驾驶的标志性配置，仅出现在25万元以上的车型中。这一局面在2024 年被彻底打破。随着供应链成本的下降和市场竞争的白热化，激光雷达正以前所未有的速度向主流价位 段渗透。 "激光雷达能够快速下探至主流价位区间，背后是新能源汽车产业链整体成本的优化。"黄河科技学院客 座教授张翔在接受《证券日报》记者采访时表示，电池级碳酸锂价格的下降直接带动了纯电车型成本的 显著降低。与此同时，国内企业在核心零部件领域的布局日益完善，进一步扩大了这一成本优势。 11月上旬，两款搭载激光雷达的新能源汽车相继登场，将这一高端智能驾驶配置的价格门槛进一步拉 低。11月12日晚间，长城汽车（601633）欧拉5开启预售，价格区间为10.98万元至14. ...

Core Viewpoint - Toyota, as a consistent participant for eight years, showcased its latest developments in China, localized product technology, collaborative achievements with Chinese partners, and diverse solutions for mobility freedom at the 8th China International Import Expo (CIIE) [2][3][12] Group 1: Product and Technology Innovations - Toyota emphasized its "TO YOU" concept, focusing on creating localized products and solutions tailored to individual user needs, contrasting with typical industry competition strategies [3][10] - The company introduced the bZ series of electric vehicles, including the bZ5 and the GR YARIS, highlighting their unique features and market positioning [5][6][11] - Toyota's hydrogen fuel cell technology was showcased with the 49t hydrogen fuel cell tractor, developed in collaboration with China National Heavy Duty Truck Group, aimed at enhancing green logistics [7][12] Group 2: Market Strategy and Localization - The company is committed to deepening its localization efforts in China, establishing the Lexus (Shanghai) New Energy Co., which combines global product offerings with local production [6][12] - Toyota's R&D system in China, known as RCE, aims to accelerate the development of products that meet local consumer preferences and driving habits [10][12] - The introduction of the "Multi-Pathway" approach in new energy technology reflects Toyota's strategy to provide diverse options for users [4][10] Group 3: Commitment to Sustainability and Mobility for All - Toyota's commitment to "Mobility for All" includes developing vehicles with welfare features for the elderly and disabled, such as the Elfa welfare version and RAV4 welfare trial version [9][12] - The company is actively pursuing carbon neutrality through initiatives like the Sweep energy storage system, which addresses battery recycling challenges [11][12] - Toyota's focus on intelligent manufacturing and collaboration with local partners aims to enhance the overall automotive ecosystem in China [9][12]