Core Insights - The brand value of NVC Lighting has reached an impressive 67.985 billion RMB, marking its 16th consecutive year as the leader in the Chinese lighting industry and ranking 353rd in the Asia Brand 500 list [1][4] Group 1: Brand Value and Market Position - NVC Lighting's long-term commitment to "long-termism" and "value creation" has established it as an industry benchmark, allowing it to navigate complex market cycles effectively [4] - The brand's substantial patent portfolio has transformed its innovation potential into significant industry influence, supporting its sustained brand value growth [4][6] Group 2: Sales Performance and Consumer Recognition - NVC Lighting's sales performance, particularly its continuous leadership in the 618 lighting category, validates its brand value and demonstrates strong market penetration and consumer recognition [4][6] Group 3: Strategic Growth and Market Expansion - The company exhibits a unique "growth power" by balancing upward growth through technological innovation and downward expansion by making high-quality products accessible to broader markets [6] - The introduction of the "Golden Selection" series targets the needs of lower-tier market consumers, leveraging a vast network of over 80,000 terminals to enhance brand reach [6] Group 4: Industry Transformation - The brand value of 67.985 billion RMB signifies a milestone for NVC Lighting and a critical value benchmark for the entire Chinese lighting industry, indicating a shift towards high-quality development centered on technological innovation and brand value [7] - NVC Lighting's 27 years of deep engagement in the Chinese market, underpinned by solid technological innovation and market insights, exemplifies a successful transition from price competition to value-driven growth [7]

Core Insights - The growth focus of the Chinese lighting industry is gradually shifting from first and second-tier cities to lower-tier markets, as exemplified by NVC Lighting's launch of the "Jinxuan" product series aimed at these consumers [1][3]. Group 1: Product Strategy - The "Jinxuan" series emphasizes standardized quality at affordable prices, targeting essential lighting needs in lower-tier markets with a design principle of "bright, stable, durable, and reassuring" [3]. - NVC Lighting leverages its large-scale manufacturing advantages to ensure product reliability while effectively reducing costs through standardized production and strict quality control [3]. Group 2: Channel Strategy - NVC Lighting has introduced the "Jinxuan 100 Billion Partner Program" to support distributors in lower-tier markets, enabling low-risk entry and high-efficiency turnover [6]. - The strategy includes precise channel coverage, establishing regional warehousing centers, and providing customized promotional plans to enhance store performance and brand visibility [6][8]. Group 3: Ecosystem Strategy - The launch of the "Jinxuan" series not only extends NVC Lighting's product line but also optimizes the industry ecosystem by promoting a "brand-led" transformation in lower-tier markets [8]. - This transformation benefits consumers by providing affordable access to reputable brands, reduces operational risks for distributors, and offers a model for technological dissemination and quality upgrades in the lighting industry [8]. Group 4: Market Opportunity - The "Jinxuan" series represents a new path for distributors in the hardware channel, aligning with the industry's shift towards a "consumer-driven, brand-inclusive" era [8][10]. - NVC Lighting invites distributors to join this new venture focused on the consumer market, emphasizing trust in the brand and efficiency in channels [10].