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当“天府文创”遇见“湾区智造”:2025成都文创产业(粤港澳大湾区)合作对接会举行
Mei Ri Jing Ji Xin Wen· 2025-10-14 09:37
Core Insights - The event "潮玩总动员·2025成都文创产业(粤港澳大湾区)合作对接会" held in Dongguan aimed to foster collaboration between Chengdu's cultural creativity and the manufacturing capabilities of the Guangdong-Hong Kong-Macau Greater Bay Area, resulting in over 20 signed projects worth more than 10 billion yuan [1][10][11] Group 1: Event Overview - The event attracted over 100 representatives from top潮玩 companies, trade associations, and investment institutions in the Greater Bay Area, showcasing Chengdu's cultural depth and digital creative vitality [1][2] - The "成都-粤港澳大湾区潮玩协同创新发展联盟" was established during the event to facilitate ongoing collaboration and resource sharing between Chengdu and the Greater Bay Area [11][13] Group 2: Economic and Cultural Context - Chengdu's cultural industry achieved a value-added output of 187.2 billion yuan in the first half of 2025, reflecting a year-on-year growth of 7.4% [4] - The Greater Bay Area, particularly Dongguan and Shenzhen, is recognized for its leading潮玩 design and manufacturing capabilities, with Dongguan being the largest toy export base in China [4][8] Group 3: Investment and Collaboration Opportunities - Chengdu's investment environment was highlighted, emphasizing its advantages in consumer markets, creative economy, and industrial ecosystem, attracting interest from Greater Bay Area enterprises [5][10] - The event facilitated various collaborations, including the establishment of a 3D printing factory and a creative product design project focused on Chengdu's cultural heritage [10][11] Group 4: Industry Potential and Future Directions - The collaboration aims to create a seamless connection between Chengdu's top-tier IP and creative design resources with the manufacturing strengths of the Greater Bay Area, promoting a full chain of "IP incubation - intelligent manufacturing - international marketing" [13] - The event showcased the potential of Chengdu's cultural IP, with local companies demonstrating their capabilities in various creative sectors, indicating a promising future for collaboration in the潮玩 industry [7][8]