每经记者｜石普宁 每经编辑｜唐元 图片来源：受访者供图 成都数字文创的"潮"引力，从年头一直火到了年尾，从北京、东莞再到苏州，我们不断"走出去"，也把外地企业家们"请进来"。 货架上陈列的，是成百上千个比指甲盖还小的金属零件。玩家需要利用水口钳和尖嘴钳，花费几小时甚至几十个小时，将它们扣合成"小西天"或一顶华丽 的"凤冠"。 图片来源：受访者供图 在"短平快"的流量时代，把这种"苦行僧"式的慢娱乐"卖"出去并非易事。但他们在成都，看到了消费潜力。 "现在的年轻人，包括成都的消费者在内，缺的不是一个摆在桌上的成品，而是一个能够安放情绪的过程。"刘冬涛谈到。 一场场产业对接的背后，彰显着成都数字文创的创意、消费与产业潜能。而在这当中，有一个缩影尤为生动——东莞潮玩企业与成都的"双向奔赴"。今年夏 天，金属模玩品牌"拼酷"在成都热门商圈开出"酷拼工坊"，落子布局。 作为东莞微石文化科技（拼酷）品牌顾问、成都酷拼工坊负责人，刘冬涛扮演着连接两地产业的"金属榫卯"：一边对接东莞精密的金属蚀刻产能，一边直面 成都"挑剔"又热情的消费者。 在他看来：所有的设计和制造，最终都源于市场需求。必须去到离消费者最近的地方，跑通从" ...

Core Insights - The event "潮玩总动员·2025成都文创产业（粤港澳大湾区）合作对接会" held in Dongguan aimed to foster collaboration between Chengdu's cultural creativity and the manufacturing capabilities of the Guangdong-Hong Kong-Macau Greater Bay Area, resulting in over 20 signed projects worth more than 10 billion yuan [1][10][11] Group 1: Event Overview - The event attracted over 100 representatives from top潮玩 companies, trade associations, and investment institutions in the Greater Bay Area, showcasing Chengdu's cultural depth and digital creative vitality [1][2] - The "成都-粤港澳大湾区潮玩协同创新发展联盟" was established during the event to facilitate ongoing collaboration and resource sharing between Chengdu and the Greater Bay Area [11][13] Group 2: Economic and Cultural Context - Chengdu's cultural industry achieved a value-added output of 187.2 billion yuan in the first half of 2025, reflecting a year-on-year growth of 7.4% [4] - The Greater Bay Area, particularly Dongguan and Shenzhen, is recognized for its leading潮玩 design and manufacturing capabilities, with Dongguan being the largest toy export base in China [4][8] Group 3: Investment and Collaboration Opportunities - Chengdu's investment environment was highlighted, emphasizing its advantages in consumer markets, creative economy, and industrial ecosystem, attracting interest from Greater Bay Area enterprises [5][10] - The event facilitated various collaborations, including the establishment of a 3D printing factory and a creative product design project focused on Chengdu's cultural heritage [10][11] Group 4: Industry Potential and Future Directions - The collaboration aims to create a seamless connection between Chengdu's top-tier IP and creative design resources with the manufacturing strengths of the Greater Bay Area, promoting a full chain of "IP incubation - intelligent manufacturing - international marketing" [13] - The event showcased the potential of Chengdu's cultural IP, with local companies demonstrating their capabilities in various creative sectors, indicating a promising future for collaboration in the潮玩 industry [7][8]

Group 1: Intellectual Property Protection - Intellectual property protection is crucial for innovation and development, with customs focusing on high-infringement areas through various actions like "Dragon Action" and "Blue Network Action" [1] - During the "14th Five-Year Plan" period, customs seized 260,000 batches and nearly 400 million items of suspected infringing goods, effectively curbing infringement trends in import and export [1] - Customs has improved the convenience of rights protection through measures like "policy delivery" and the use of information technology, allowing rights holders to handle registrations and claims from home [1] Group 2: Cultural and Creative Products Export - Guangdong Yinghao Craft Products Co., Ltd. has become a major exporter of cultural and creative home products, with products sold in over 80 countries, focusing on design and development to capture new overseas markets [2][3] - The company exported approximately 190 million yuan worth of cultural products in the first eight months of the year, with orders extending into the next spring [3] - Dongguan Weishi Culture Co., Ltd. has a 95% market share in the global metal assembly model market, creating products that incorporate traditional Chinese cultural elements [6][7] Group 3: Support from Customs - Customs has implemented tailored support measures for companies exporting cultural products, including one-on-one guidance and compliance with different countries' regulations [3][4] - The establishment of the National Technical Trade Evaluation Workstation has provided targeted solutions for companies to navigate technical trade measures and avoid export risks [8][9] - Suzhou Customs has organized training and provided personalized services to enhance companies' intellectual property protection levels and facilitate their international expansion [9]

Group 1 - General Secretary Xi Jinping emphasized the importance of high-quality development for private enterprises, urging them to strengthen their core competitiveness and focus on innovation [1] - Private enterprises are the largest foreign trade entities in China, with imports and exports reaching 10.25 trillion yuan in the first five months of this year, a year-on-year increase of 7% [1] - The export value of private enterprises was 6.97 trillion yuan, growing by 8% year-on-year, accounting for 65.4% of China's total exports [1] Group 2 - Private enterprises have shown strong adaptability and competitive advantages in response to complex external environments, focusing on new products and market expansion [2] - Dongguan's Weishi Cultural Technology Co., Ltd. has developed over 1,000 export products, achieving a 20% year-on-year increase in export value [2] - The company integrates traditional Chinese culture into its products, with a global market share of 95% for its 3D metal puzzles [2] Group 3 - The Lion Dan Nu Group in Ningbo reported a 15.8% year-on-year increase in import and export value, totaling 250 million USD in the first four months [3] - The company has established production bases in multiple countries, expanding its global manufacturing supply chain [3] - Private enterprises account for over 90% of Zhejiang's total enterprises, playing a crucial role in the province's foreign trade [3] Group 4 - Shandong Lingong Machinery Co., Ltd. reported a 15% year-on-year increase in import and export value, reaching 1.57 billion yuan in the first five months [4] - The company is focusing on digital transformation and intelligent design to enhance its global competitiveness [4] Group 5 - Dongguan has over 7,000 robot-related enterprises, with industrial robot exports exceeding 190 million yuan, a 116.4% year-on-year increase [5] - Niuhao Technology Co., Ltd. has seen a 77.06% year-on-year increase in export value for electric scooters [5] - Jiangsu's exports of electric motorcycles and bicycles reached 3.2 billion yuan, growing by 21.6% year-on-year [5] Group 6 - China has maintained its position as the world's second-largest goods importer for 16 consecutive years, with private enterprises playing a significant role in consumer goods imports [6] - The first import of mangoes from Bangladesh marks a new development in China's import market [6] - Shanghai's coffee imports from 25 Belt and Road countries reached 2.67 billion yuan, a 15.5% year-on-year increase [6] Group 7 - Various regions are actively supporting the development of private foreign trade enterprises, with initiatives aimed at enhancing market expansion and risk resistance [7] - The focus is shifting from "product export" to "brand export" and "cultural export," with private enterprises increasing their investment in technological innovation and brand building [7]