Core Viewpoint - Qingdao Beer is leveraging the Mid-Autumn Festival to boost sales with new product offerings that combine quality and trendy designs, appealing to consumer preferences for gift-giving and celebration [1][2][6]. Product Offerings - Qingdao Beer has launched a three-color gift box containing "Classic White Beer," "Osmanthus White Beer," and "Cherry Blossom White Beer," each with unique flavor profiles, which has become popular among consumers [2][4]. - The "Classic 8+2 Gift Box" includes 8 cans of classic beer and 2 cans of white beer, catering to diverse consumer tastes and providing an economical option [6]. Market Performance - The "Classic White Beer" has become the best-selling Chinese white beer globally, winning multiple international awards and being sold in over 40 countries [4]. - Online sales data shows a nearly 100% positive feedback rate for the three-color gift box, indicating strong consumer satisfaction and high repurchase intent [4]. Consumer Trends - The new products are particularly favored by younger consumers and women, with high sales reported in supermarkets as the Mid-Autumn Festival approaches [4][6]. - The brand's marketing strategy includes prominent displays of festive-themed products, enhancing visibility and attracting customers during the holiday season [6]. Brand Positioning - Qingdao Beer is positioned as a national brand that combines traditional brewing techniques with modern trends, aiming to enhance consumer experiences during festive occasions [7].