4月15日，青岛啤酒（600600）举行2024年度业绩说明会，党委书记、董事长、总裁姜宗祥，党委委 员、执行董事、财务总监侯秋燕，董事会秘书张瑞祥，独立董事张然出席并回答投资者提问。 2024年，青岛啤酒坚持以创新驱动高质量发展，加快以科技创新为引领的产品创新、质量创新、品牌创 新、营销模式创新等系统性创新，构建啤酒业务发展新格局。全年实现产品销量753.8万千升，实现营 业收入321.4亿元；实现归属于上市公司股东的净利润43.4亿元，续创历史新高。 青岛啤酒党委书记、董事长、总裁姜宗祥在业绩会上表示，公司充分发挥青岛啤酒的品牌和品质优势积 极开拓市场，巩固提升"一纵两横" 战略带市场建设，聚焦资源强化基地市场优势地位。 据悉，公司创新市场运营模式，加快新商业、新零售业务拓展，公司线上产品销量同比增长21%，连续 12年保持增长；同时，公司加快推进新鲜直送业务布局，青岛精品原浆和水晶纯生啤酒产品在24座城市 实现新鲜直送，满足了消费者个性化、多元化、场景化需求。 在国际市场，公司以高品质、高价格、高可见度定位，持续推进海外市场产品分销覆盖和品 牌传播， 目前青岛啤酒已行销全球120个国家和地区。谈及国际市 ...

Core Viewpoint - Qingdao Beer reported a decline in revenue for 2024, with total sales volume at 7.538 million kiloliters and revenue approximately 32.138 billion yuan, a year-on-year decrease of 5.3% [1][2] Sales Performance - The main brand, Qingdao, saw a production volume of 4.26 million kiloliters, down 2% year-on-year, and sales volume of 4.34 million kiloliters, down 4.84% [3] - Other brands, represented by Laoshan, had a production volume of 2.97 million kiloliters, down 2.96%, and sales volume of 3.2 million kiloliters, down 7.2% [3] Revenue Breakdown - Sales revenue for the Qingdao brand was approximately 22.083 billion yuan, a decrease of 5.07%, while other brands generated 9.495 billion yuan, down 6.38% [5][6] - Revenue across various regions, including Shandong, North China, South China, East China, and Southeast regions, showed declines, with the Southeast and overseas regions experiencing drops exceeding 24% [4] Quarterly Performance - Despite achieving profitability in the first three quarters, Qingdao Beer reported a net loss of 6.45 billion yuan in the fourth quarter, marking the sixth consecutive year of fourth-quarter losses [2][8] - The fourth quarter revenue was 3.179 billion yuan, a year-on-year increase of approximately 7.47%, but the net loss slightly widened compared to the previous year [8][11] Market Context - The overall beer market in China faced challenges, with a reported production volume of 35.213 million kiloliters in 2024, down 0.6% year-on-year, indicating a sluggish recovery in consumption [2] - Factors such as adverse weather and weak recovery in dining demand contributed to the decline in sales, despite events like the European Cup and Paris Olympics providing temporary boosts [8] Strategic Initiatives - The company is focusing on expanding new business and retail channels, with online product sales increasing by 21% year-on-year and fresh delivery services being launched in 24 cities [7]