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鲁楼观察 | 1.25亿!青岛高新区腾讯双创小镇855套房产法拍
Xin Lang Cai Jing· 2025-08-06 03:52
Core Viewpoint - The Qingdao Tencent Innovation Town project, which has been stagnant since 2018, is set for judicial auction with a starting price of 125 million yuan, reflecting a nearly 30% discount from its assessed value of 178 million yuan, highlighting the challenges faced by the industry in the current economic climate [1][3]. Group 1: Project Overview - The project includes 855 commercial office properties and corresponding land use rights, located at 43 Zhili Island Road, Qingdao, with a total construction area of 40,099.53 square meters [1]. - Initially launched in May 2017 with a total investment of 10 billion yuan and a planned area of 1.2 million square meters, the project aimed to create a model for "industry-city integration" [1]. - The project was once a market focus due to Tencent's brand endorsement and the operational capabilities of Sunac, but quickly fell into difficulties due to debt issues and a downturn in the commercial real estate market [1]. Group 2: Market Context - The auction has attracted 278 views but no bidders as of the announcement date, indicating a potential for a second price drop if it fails to sell [3]. - The overall market sentiment is cautious, as evidenced by the adjustment of land use from mixed commercial-residential to pure residential in recent transactions, reflecting a broader hesitance towards commercial real estate [3]. Group 3: Industry Trends - Despite the challenges faced by the Tencent Innovation Town project, Tencent continues to advance its digital industrial cooperation in Shandong, having partnered with over 700 ecosystem partners to serve more than 20,000 clients [4]. - The industry is grappling with the need to balance capital operations with industrial cultivation, as the concept of "industry-city integration" must transition from a theoretical blueprint to a practical reality [4].