Core Insights - Hunan Broadcasting and Television Group (Hunan TV) has signed a strategic cooperation framework agreement with Zhangjiajie City Government and Zhangjiajie Economic Development Investment Group, marking its entry into the restructuring of Zhangjiajie Tourism Group [1] - The collaboration aims to integrate cultural and tourism resources, enhancing the local tourism industry and contributing to Hunan's goal of becoming a world-class tourist destination [2] Group 1: Strategic Collaboration - The partnership is a key initiative to implement Hunan Province's strategy of building a world tourism destination centered around Zhangjiajie [2] - Hunan TV's subsidiaries, Hunan E-Guang Media and Mango Super Media, have invested approximately 15.86 billion in Zhangjiajie Tourism Group, reflecting confidence in the company's post-restructuring value [2][3] - The collaboration follows a previous strategic agreement between Zhangjiajie Tourism Group and Hunan E-Guang Media, focusing on resource integration and industry mergers [2] Group 2: Resource Integration and Transformation - Zhangjiajie Tourism Group, known as the "first stock of mountain and water tourism," possesses significant tourism assets, including various transportation and accommodation services [3] - The partnership aims to leverage Hunan TV's media resources and technological capabilities to enhance Zhangjiajie Tourism Group's offerings, transitioning it from a traditional operator to an innovative comprehensive cultural tourism service provider [3][4] - The collaboration is expected to activate existing tourism assets and broaden profit margins through a new business model that combines content creation and digital technology [4] Group 3: Future Prospects - The restructuring of Zhangjiajie Tourism Group is seen as a critical move for optimizing tourism resource allocation in Hunan [4] - The project at Duyong Ancient City is set to be a transformative initiative, aiming to attract more visitors and enhance Zhangjiajie's status as a global tourist destination [4] - With ongoing infrastructure projects, the partnership is anticipated to facilitate a shift from sightseeing tourism to a more comprehensive vacation experience in Zhangjiajie [4]

12月1日，湖南广播影视集团与张家界市政府、张家界市经济发展投资集团在长沙举行战略合作签约仪 式，标志着湖南广电强势入局张旅集团重整。 湖南广播影视集团（湖南广播电视台）党委副书记、总经理、副台长蔡怀军，张家界市委副书记、市人 民政府常务副市长钟君，张家界市领导曾若冰、吴文海、闫瑞增，湖南广播影视集团（湖南广播电视 台）领导朱皓峰、杨贇、秦好，电广传媒（000917）党委书记、董事长、湖南经视党委书记王艳忠，张 家界市经投集团、张旅集团党委书记、董事长张坚持等出席仪式，共同见证这一"广电湘军"与"山水标 杆"深度融合的重要时刻。 媒旅融合：助推世界旅游目的地建设 此次战略合作是全面落实省委省政府关于大庸古城重整盘活工作要求的标志行动，是推进张家界文旅产 业转型升级、加快建设世界知名旅游目的地的重大举措。 签约仪式上，钟君表示，张家界拥有世界绝版的山水风景，每年吸引超过四千万海内外游客，文旅消费 场景丰富，市场转化潜力巨大。湖南广电集团拥有强大的平台矩阵与创新能力，在"文化和旅游融合"领 域具备独特的媒创实力与产投能力。本次战略携手，必将开创"传媒+文旅"融合发展崭新局面。 蔡怀军在致辞中指出，文化和旅游深度融 ...

今日 湖南广播影视集团有限公司与张家界市政府、张家界市经济发展投资集团有限公司在长沙举行战略合作框架协议签约。 目前，芒果超媒、电广传媒已投资约8亿元参与张家界重组。 湖南广播影视集团有限公司（湖南广播电视台）党委副书记、总经理、副台长蔡怀军表示，将以此次签约为起点，尽快完成合资公司组建， 全面启动大庸古城提质改造工程，确保"青春大庸城"项目在2026年7月1日开园。 ...