（原标题：湖南广电强势入局张旅集团重整 "大庸古城"项目有望焕新重生） 与之相关的一个背景是，2025年11月3日，张家界中院裁定受理张旅集团重整申请。经公开招募与遴 选，芒果超媒、电广传媒（"芒果超媒"和"电广传媒"合称"电广传媒联合体"）被正式选定为重整投资人 参与张旅集团重整投资并且于2025年11月13日与张旅集团签署《张家界旅游集团股份有限公司之重整投 资协议》（以下简称"重整投资协议"）。 据经济观察网了解，此次战略合作，也是全面落实湖南省委、省政府关于大庸古城重整盘活工作要求的 标志行动，是推进张家界文旅产业转型升级、加快建设世界知名旅游目的地的重大举措。 公告披露，大庸古城项目位于张家界市永定区解放路152号、是一个总占地约240亩的大型文旅综合项 目，以助力张家界市建设国际风景旅游城市为目标，按照"一场、二院、三街、四巷、五翼、六馆、七 绝、八景、九府、十坊、北苑南楼"的整体思路，悉心打造的集"吃、住、游、购、娱"于一体的文旅综 合体项目。 随着合资运营公司组建，湖南广电表示将抽调最强力量，全面启动张家界大庸古城提质改造工程。据经 济观察网了解，改造后的大庸古城将以"青春大庸城"为主题，按照 ...

Core Viewpoint - The strategic cooperation between Hunan Broadcasting and Television Group and Zhangjiajie City Government marks a significant step in the restructuring of Zhang Travel Group, aiming to enhance the cultural and tourism integration in Zhangjiajie and promote it as a world-renowned tourist destination [1][2]. Group 1: Strategic Cooperation - The signing ceremony is a key action to implement the provincial government's requirements for revitalizing the Duyong Ancient City, facilitating the transformation and upgrading of Zhangjiajie's cultural tourism industry [2]. - Zhangjiajie attracts over 40 million domestic and international tourists annually, indicating a vast market potential for cultural tourism consumption [2]. - Hunan Broadcasting Group possesses strong platform capabilities and innovation in the "cultural and tourism integration" sector, which will create a new development model of "media + cultural tourism" [2]. Group 2: Project Development - The cooperation will lead to the establishment of a joint venture to initiate the quality improvement project of Zhangjiajie Duyong Ancient City, with a target opening date set for July 1, 2026 [4]. - The "Youth Duyong City" will feature a series of products, including the first "Ecological Fantasy" and various cultural tourism experiences supported by Mango IP [4]. - The project aims to transform Duyong Ancient City into a trendy new landmark and a new model of cultural tourism integration, appealing to younger demographics [4]. Group 3: Industry Impact - The restructuring of Zhang Travel Group is a critical layout for optimizing cultural tourism resource allocation at the provincial level, aligning with the strategy to establish Hunan as a world tourism destination [5]. - Hunan Broadcasting's involvement in the restructuring is a response to the call for cultural tourism integration, leveraging Mango IP to activate core tourism assets in Zhangjiajie [5]. - The collaboration is expected to create a closed loop of "IP + scene + consumption," broadening profit margins and achieving a win-win situation for provincial strategy implementation and corporate development [5].