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樊文花全国七大区域门店突破新高,全国扩张步伐持续加速
Sou Hu Wang· 2025-09-29 07:36
Core Insights - The facial care industry is entering a deep cultivation phase, with consumer skincare concepts shifting from basic care to long-term commitment, leading to a rising demand for specialized facial care services [1] - Fanwenhua, a leading brand in facial care, has achieved a significant milestone in its national expansion strategy, with store growth across seven major regional markets [1][2] Group 1: Company Growth and Market Position - Fanwenhua has over 6000 stores nationwide, recognized as the largest beauty industry chain in terms of store scale by a global growth consulting firm [2][3] - The brand has seen substantial growth in specific regions, with over 700 stores in Henan, 600 in Shandong, 500 in Hebei, and more than 200 in Chengdu, indicating strong regional market penetration [3][9] Group 2: Operational Strategy and Ecosystem - The company emphasizes standardized operations and digital empowerment to strengthen its competitive foundation in the beauty industry [8] - Fanwenhua has developed a unique facial care ecosystem, positioning each store as a professional "facial care solution center" through deep collaboration in product development, service techniques, and organizational structure [8] Group 3: Franchise System and Community Impact - The mature franchise system provides a low-risk development platform for entrepreneurs, supported by 47 regional branches offering comprehensive assistance in various operational aspects [11] - Fanwenhua has helped over 3500 partners start their businesses and provided employment opportunities for more than 20,000 managers and beauticians, aligning with its brand mission to empower women [13]
樊文花产业园盛大启幕,解码专注面部护理背后的供应链底气
FBeauty未来迹· 2025-04-29 12:21
4月2 8日,"中国美都"广州花都区迎来一场美业盛事——樊文花花园式产业园盛大开园,各界 领 导 、 权 威 专 家 、 优 秀 上 下 游 合 作 伙 伴 、 媒 体 代 表 等 嘉 宾 齐 聚 , 共 同 见 证 樊 文 花 开 启 全 新 征 程。这座历时4年半打造的现代化花园式园区,不仅是樊文花供应链升级的核心载体,更被樊 文花面部护理品牌创始人樊文花称为"美业马拉松的新起点"。 从 1 9 8 8 年 太 原 南 城 服 务 公 司 的 一 名 学 徒 , 到 如 今 执 掌 全 国 6 0 0 0 家 门 店 * 2 , 这 位 被 称 作 美 业"花木兰"的企业家,用一场开园庆典向外界宣告:以科技为引擎、供应链为根基,中国专业 面部护理的黄金时代正在到来。 坐落于广州花都区的樊文花产业园,在春日暖阳下宛若一座科技与自然共生的"美业绿洲"。 占地5 0亩的生态园区内一共建有 6 栋楼,建筑以绽放的花朵为灵感源泉,从外立面的绽放花 姿造型到内部空间的柔美曲线,将花卉元素巧妙融入每一处细节;近百种绿植错落分布,让生 态之美在园区内生生不息。这不仅是樊文花3 7年 * 1 发展的集大成之作,更被创始人樊 ...