来源：市场资讯 （来源：化妆品观察 品观） 本周美妆行业发生了这些值得关注的事情 屈臣氏或港英双重上市 据外媒披露，长江和记正计划分拆屈臣氏集团，拟最早于2026年上半年在香港与伦敦两地双重上市，募 资规模约20亿美元（约合人民币141.5亿元），估值有望突破300亿美元（约合人民币2123亿元）。 •屈臣氏或港英双重上市 • 植物医生推进IPO • 国货防脱第一股要来了 • 珀莱雅原料商重返新三板 • 10亿级原料商格林生物三冲IPO • Hourglass创始人再推新品牌Outside In • 第六届中国化妆品年会圆满闭幕 IPO 若顺利上市，这将成为港股消费零售板块近年最大规模的IPO之一。对此，长和方面回应"不评论市场 传闻"。 作为拥有超16900家门店、1.75亿会员的全球零售巨头，屈臣氏如今的财务表却难掩疲态，尤其在中国 市场。2024年，屈臣氏中国区营业利润暴跌130%；2025年上半年收益同比下滑3%，门店净关闭145 家，成全球唯一负增长区域。 为扭转颓势，屈臣氏近年已推行"O+O"云店模式、试水社区店与大健康店、去BA化、降低自有品牌比 例、换血管理层等一系列自救举措，一定程度上延缓颓 ...

Core Insights - The report titled "2025 Douyin E-commerce Skincare Trend White Paper" analyzes the latest dynamics and future trends of the skincare market on the Douyin e-commerce platform, highlighting a significant upgrade trend by 2025 [1] - Consumer skincare needs have evolved from basic care to a dual focus on "scientific evidence and emotional satisfaction," indicating a shift towards holistic health aesthetics [1] - Douyin e-commerce has become a core platform for the online skincare market, with a noticeable trend towards high-end products, particularly those priced above 1,000 yuan [1] Market Dynamics - Approximately 60% of consumers are increasingly focused on health from within, moving beyond superficial skin management [1] - The supply side is accelerating product upgrades through ingredient technology (e.g., recombinant collagen, neuropeptide-161) and technical innovations (e.g., micro-encapsulation, clock gene technology) [1] Channel and Product Trends - Online channels are continuously gaining market share, with liquid essences and facial oils being particularly popular; single-use essences and masks are seen as blue ocean markets, while sheet masks and facial care sets are in a highly competitive red ocean market [2] - Consumer segments show distinct characteristics, with high-end customization favored by luxury consumers, domestic technology appealing to urban skincare enthusiasts, and practical consumers in smaller towns focusing on cost-effectiveness [2] Key Trends - The skincare sector is divided into two main camps: international brands leading in cell technology and domestic brands focusing on ingredient technology [4] - The medical beauty-related market is growing, with post-operative care and anti-dark spots becoming new demand hotspots [4] - Zone-specific skincare is expanding from the face to full-body care, with significant growth in niche categories like neck masks and nasolabial fold patches [4] - Emotional skincare is becoming more commonplace, leveraging neuroscience and sensory healing to expand categories like essential oils and masks [4] Brand Strategies - Douyin e-commerce supports brands in achieving integrated marketing through various IP activities and live streaming, with brands like Estée Lauder and Zhenyan successfully increasing performance through collaborations and celebrity endorsements [5] Future Outlook - The skincare market on Douyin e-commerce will continue to evolve with changing consumer demands, necessitating brands to innovate and adapt to meet diverse consumer needs [8] - The importance of emotional skincare is emphasized, urging brands to focus on consumers' emotional needs to enhance brand loyalty through emotionally connected products [10]