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延边电商这十年→勇闯跨境“新蓝海”
Sou Hu Cai Jing· 2025-07-24 04:53
Core Insights - The article highlights the significant growth and transformation of the e-commerce sector in Yanbian over the past decade, driven by local entrepreneurs and the integration of traditional products into online platforms [1][9]. E-commerce Development - Yanbian's e-commerce has evolved from selling local specialties like pickled vegetables to a broader market, achieving a network retail sales figure of 18.85 billion yuan in 2024, marking a 16% year-on-year increase and ranking third in the province [1]. - The region has created 137 e-commerce demonstration projects with a total funding of 160 million yuan, achieving full coverage of national e-commerce rural demonstration counties [4]. Integration with Traditional Industries - E-commerce serves as a catalyst for the integration of primary, secondary, and tertiary industries, with Yanbian collaborating with major platforms like Taobao and Douyin to enhance business synergies [5]. - The rise of live-streaming e-commerce has been pivotal, with initiatives leading to 790,000 orders and 290 million likes during promotional events [7]. Cross-Border E-commerce - Yanbian is leveraging its geographical advantages with 12 border ports, accounting for 90% of the province's cargo volume, to develop a cross-border e-commerce ecosystem [8][9]. - The region has established a cross-border e-commerce comprehensive pilot zone, with trade volume reaching 4.36 billion yuan in the first half of the year, reflecting a 60.4% increase [9]. Future Outlook - The future of Yanbian's e-commerce is focused on deepening collaborations with various platforms and exploring new avenues such as live-streaming, cross-border e-commerce, and instant retail, aiming to promote local flavors nationwide and globally [9].