来源：环球网 【环球网科技报道 记者 李文瑶】今年，距离1994年中国全功能接入国际互联网已过去31年。这31年 里，中国互联网从 "蹒跚学步"的追随者，成长为数字经济领域的重要引领者。如今，".cn"域名在全球 注册量突破 2000 万，". 网址" 等中文顶级域名也正在助力老字号企业品牌走向互联网。 近日，ICANN已正式确定新一轮通用顶级域名（gTLD）申请指南，确认申请窗口将于2026年4月开 启。这意味着，自2012年 ICANN 开放首轮新通用顶级域名申请后，时隔14年，全球企业将在新的窗口 期内，再次获得申请以自身品牌命名的专属顶级域名（.brand）的机会。 作为亲历中国互联网 "从 0 到 1" 奠基过程的核心参与者，互联网域名系统国家地方联合工程研究中心 （ZDNS）主任毛伟认为，ICANN 新一轮顶级域名开放窗口的到来，正是中国企业将 "基础资源优势" 转化为 "品牌竞争优势" 的关键契机。 顶级域名：数字经济时代的"品牌护城河" "顶级域名早已不是单纯的技术标识，而是企业出海的关键战略资源。"谈及顶级域名在当下的价值，毛 伟开门见山。在他看来，顶级域名的战略意义体现在多个维度：既是维护 ...

Core Insights - ICANN has officially confirmed that the new round of applications for new generic top-level domains (gTLD) will open in April 2026, providing new opportunities for Chinese enterprises in the internet infrastructure sector [1] Group 1: Domain Industry Development - The total number of registered domains in China has exceeded 30 million, with over 20 million ".CN" domains, ranking first globally among country code top-level domains [2] - The perception of domains has evolved from merely being "network entry points" to being recognized as core components of global digital branding, reflecting an awakening of digital sovereignty awareness among enterprises [2][4] - Increased network security risks have led enterprises to prioritize domain management as a critical aspect of their overall security framework [2] Group 2: Policy Support - National policies are providing clear guidance for the development of the domain industry, with the Ministry of Industry and Information Technology revising the "Internet Domain Name Management Measures" and releasing standards for "Chinese Domain Name Technical Requirements" [3] Group 3: Comparative Analysis - In the first round of gTLD applications in 2012, Chinese enterprises applied for only 41 domains, accounting for less than 4% of the global total, while major foreign companies like Google and Amazon applied for 46 and 55 domains respectively [4] - The gap in understanding the strategic value of top-level domains has been identified as a core reason for this disparity, with many Chinese enterprises previously believing that having a ".com" domain was sufficient [4] Group 4: Strategic Importance of gTLDs - Top-level domains are considered scarce and exclusive strategic resources, essential for supporting next-generation internet technologies like 5G and AI [5] - Unified top-level domains can enhance brand identity and user trust, particularly for enterprises expanding globally [5][6] - The management of top-level domains is crucial for maintaining cybersecurity and ensuring service stability in cross-border operations [6] Group 5: Future Outlook - The strategic value of top-level domains is increasingly recognized as Chinese enterprises accelerate their global expansion [6] - Top-level domains serve as a bridge between digital and physical business operations, enhancing international brand competitiveness [7] - The China Internet Association is actively supporting enterprises in navigating the upcoming application window and advocating for fair competition in global domain governance [7]