Core Insights - The romantic economy was significantly boosted during the 520 festival, with a notable increase in demand for instant delivery services, particularly for flowers and food items [1][2] - On May 20, flower orders surged over 9 times compared to the previous day, while beverage orders increased by 143% and fast food orders rose by 98% [1] - The "exclusive delivery" service gained popularity, with nationwide order volume increasing by 369%, and in Shenzhen, the growth exceeded 8 times [1] Delivery Trends - Instant delivery platforms played a crucial role in facilitating the purchase of gifts, with online channels being the primary method for consumers [1][2] - The peak delivery time on May 20 was between 6 PM and 7 PM, highlighting the convenience for working individuals [2] - The total delivery distance for flower and cake orders exceeded 6 million kilometers on the festival day [1] Market Dynamics - The demand for instant delivery services extended to various platforms, including Douyin and Alibaba, with significant growth in beverage and fast food orders [2] - The lower-tier markets also showed strong enthusiasm, with supermarket and department store orders increasing by 99% [2] - The company utilized a flexible network and intelligent scheduling system to enhance delivery efficiency, particularly for fragile items like flowers and cakes [2][3] Consumer Experience - The "pick-up and delivery" service provided personalized options for consumers, such as queueing at popular restaurants and timely delivery of flower bouquets [3] - The company effectively captured the full-spectrum demand during the festival, reinforcing its role as a core consumer infrastructure and enhancing overall consumer experience [3]