Core Viewpoint - The food and beverage industry is gaining market attention as the New Year and Spring Festival consumption peak approaches, with the Ministry of Agriculture and Rural Affairs launching initiatives to boost agricultural product consumption during this period [1][3] Group 1: Consumption Promotion Activities - The Ministry of Agriculture and Rural Affairs has initiated the "Special Products for the New Year" consumption promotion activities, focusing on practical measures to enhance consumption during the festive season [1][3] - The promotion activities will cover five key areas: releasing a directory of local specialty products, organizing holiday-themed consumption events, enhancing agricultural and cultural tourism integration, launching nutrition and health consumption activities, and conducting consumer assistance matching activities [3] Group 2: Market Trends and Retail Strategies - According to Nielsen IQ's report, the Spring Festival consumption market is transitioning from a "transaction space" to a "lifestyle space," indicating a shift in consumer behavior [3] - Retailers are advised to prepare inventory two weeks before the New Year, with a strong growth trend anticipated in the pre-made festive meal market during the Spring Festival [3] - The Ministry of Commerce emphasizes the importance of the retail sector in fostering a complete domestic demand system and driving high-quality development during the 14th Five-Year Plan period [3]