Core Insights - The article discusses the opportunity for innovation in the prepared food industry, particularly in the context of consumer trust and quality concerns surrounding pre-prepared meals [2][3][4]. Industry Analysis - The prepared food sector is facing a trust crisis due to consumer concerns about quality and safety, despite a strong recognition of the convenience offered by these products [3][4]. - The market for frozen pre-seasoned meat products in China has seen an annual growth rate exceeding 24% since 2007, indicating a significant demand for convenient meal solutions [6]. - A new product, "pre-seasoned frozen ingredient base," has emerged to address consumer pain points related to the preparation and quality of meat, allowing for easy meal preparation without compromising freshness [7][10]. Consumer Behavior - Consumers are increasingly looking for solutions that balance efficiency and quality, with a strong desire to avoid compromises on health and experience [12]. - The new product has gained popularity among dual-income families, particularly those with children, achieving over 200,000 units sold within four months of its launch [12]. Innovation and Development - The article emphasizes the importance of technological advancements and product iterations in restoring consumer trust and enhancing the perception of prepared foods [10][12]. - Foodaily's initiative, "Global Innovation Tasting," aims to showcase successful product innovations from over 70 countries, highlighting the need for cross-category input to drive creativity and development in the food industry [14].