领克03TCR赛车
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从赛道王者到生态筑基者:领克汽车运动2.0时代的战略升维
Jing Ji Guan Cha Wang· 2025-12-22 09:40
在全球汽车工业的百年演进史中,赛道始终是技术极限的试炼场与品牌精神的最高殿堂。对于一个品牌而言,在顶级赛事中夺冠,意味着跻身全球性能版 图;而能够系统性地培育一片赛车的土壤,则意味着定义了一个市场的未来。 领克汽车,这个诞生即承载全球化视野与中国创新精神的高端品牌,在经历了WTCR/TCR世界巡回赛"七年九冠"的巅峰淬炼后,正悄然完成一次深刻的战略 转身:从聚焦于国际赛场上"夺取冠军"的1.0时代,迈入致力于在中国"培养冠军"、构建完整汽车运动生态的2.0时代。这不仅是一场商业策略的调整,更是 一次从证明产品实力到塑造产业文化的价值升维。 赛道铸就品牌资产 在商业世界里,建立一种强大的认知往往需要标志性事件与持之以恒的投入。对于汽车品牌,尤其是旨在突破高端市场、重塑用户心智的中国品牌,国际顶 级赛事的奖杯是最具说服力的"信任状"。领克深谙此道,自2019年携03TCR赛车首登WTCR(世界房车杯)舞台起,便开启了一段改写中国汽车运动史的传 奇。 H JH . t land # # Pouro Panta M IE r de 9 C R 0 a LV/T 14 摩洛哥首站领奖台 其历程并非简单的参与,而是震撼性 ...
彰显中国汽车品牌硬核实力 领克Cyan Racing车队再获佳绩
Xin Hua Cai Jing· 2025-06-19 14:03
Core Viewpoint - Lynk & Co's Cyan Racing team showcased the strength of Chinese automotive brands by achieving two wins, two second places, and one third place at the TCR World Tour in Valencia, maintaining the top position in the standings with a total of 325 points [1][3]. Group 1: Performance and Achievements - The Lynk & Co Cyan Racing team has participated in top touring car events for seven years, with the Lynk 03 TCR racing car achieving podium finishes despite performance restrictions [3]. - The TCR World Tour requires all vehicles to adhere to performance balance and weight adjustments, which can increase the difficulty for top-performing teams like Lynk & Co [3]. - The Lynk 03 TCR car is based on the CMA architecture, featuring a 2.0-liter turbocharged engine with a maximum output of 340 horsepower and 420 Nm of torque, contributing to its competitive performance [4]. Group 2: Brand Development and Strategy - Lynk & Co is the only Chinese brand that has consistently participated in top fuel touring car events for seven years, showcasing a commitment to performance and innovation [5]. - The establishment of the Lynk & Co Performance Car Club and the Lynk & Co Motorsports Experience Center reflects the brand's focus on engaging with automotive enthusiasts and promoting performance car culture in China [7]. - The Motorsports Experience Center aims to become a landmark for automotive culture in China, combining brand promotion, racing experiences, and leisure activities [7].