Core Viewpoint - Lynk & Co's strategic evolution from 1.0 to 2.0 represents a significant shift in the development path of high-end Chinese brands, focusing on cultivating a complete automotive sports ecosystem in China rather than solely winning international championships [2][20]. Group 1: Brand Development through Racing - The racing track serves as a testing ground for technology and a platform for brand spirit, with winning in top competitions enhancing brand recognition and trust [4][5]. - Lynk & Co has achieved remarkable success in the WTCR/TCR series, winning nine championships in seven years, which has redefined the narrative of Chinese automotive performance on the global stage [8][10]. - The victories of Chinese driver Ma Qinghua in international events have created a complete narrative of "Chinese driver + Chinese car + Chinese track + Chinese brand," enhancing national industrial confidence [8][10]. Group 2: Strategic Shift and Resource Reallocation - Lynk & Co's decision to adjust its focus from international racing to cultivating local talent and a broader automotive culture reflects a strategic resource reallocation aimed at building a sustainable automotive sports industry in China [12][13]. - The brand aims to lower participation barriers in automotive sports, transitioning spectators into active participants through various initiatives, including driver training and racing experiences [12][13]. - Lynk & Co continues to participate in domestic racing events to maintain technical output and brand presence while fostering a pathway for amateur drivers to transition to professional racing [13]. Group 3: Mission Elevation and Performance Democratization - The 2.0 strategy signifies a shift from being a brand focused on commercial success to becoming an enabler and foundational player in the development of the Chinese automotive sports industry [15][16]. - By nurturing local talent through structured training programs, Lynk & Co aims to contribute to the industry's growth and create a sustainable ecosystem that benefits all stakeholders [16][18]. - The brand's approach to democratizing performance technology ensures that advanced racing technologies are accessible to everyday users, enhancing their driving experience [18]. Group 4: Long-term Vision and Cultural Impact - Lynk & Co's long-term strategy emphasizes the importance of building a robust automotive culture in China, moving beyond immediate marketing gains to foster deep user engagement and community building [20][22]. - The brand's initiatives, such as the establishment of the MEC and support for aspiring drivers, reflect a commitment to enriching the automotive experience for a new generation of enthusiasts [22].

在全球汽车工业的百年演进史中，赛道始终是技术极限的试炼场与品牌精神的最高殿堂。对于一个品牌而言，在顶级赛事中夺冠，意味着跻身全球性能版 图；而能够系统性地培育一片赛车的土壤，则意味着定义了一个市场的未来。 领克汽车，这个诞生即承载全球化视野与中国创新精神的高端品牌，在经历了WTCR/TCR世界巡回赛"七年九冠"的巅峰淬炼后，正悄然完成一次深刻的战略 转身：从聚焦于国际赛场上"夺取冠军"的1.0时代，迈入致力于在中国"培养冠军"、构建完整汽车运动生态的2.0时代。这不仅是一场商业策略的调整，更是 一次从证明产品实力到塑造产业文化的价值升维。 赛道铸就品牌资产 在商业世界里，建立一种强大的认知往往需要标志性事件与持之以恒的投入。对于汽车品牌，尤其是旨在突破高端市场、重塑用户心智的中国品牌，国际顶 级赛事的奖杯是最具说服力的"信任状"。领克深谙此道，自2019年携03TCR赛车首登WTCR(世界房车杯)舞台起，便开启了一段改写中国汽车运动史的传 奇。 H JH . t land # # Pouro Panta M IE r de 9 C R 0 a LV/T 14 摩洛哥首站领奖台 其历程并非简单的参与，而是震撼性 ...

Core Viewpoint - The article discusses the recent emotional responses from Lei Jun, the CEO of Xiaomi, regarding criticisms of the safety of Xiaomi's vehicles, particularly in light of serious accidents involving the SU7 model. It highlights the tension between design aesthetics and safety concerns, and the need for Xiaomi to address public anxieties more effectively. Group 1: Lei Jun's Response - Lei Jun expressed frustration over misinterpretations of his previous statements regarding vehicle design, emphasizing that aesthetics and safety are not mutually exclusive [2][4][6] - He criticized the online narrative that pits "good looks" against "safety," asserting that this framing is misleading [6][10] - In his public appearances, he has shifted the focus from specific safety concerns to broader industry issues, calling for a rational perspective on the growth of new automotive players [9][10] Group 2: Public Perception and Trust Issues - Following recent accidents, there has been a significant drop in Lei Jun's social media followers, indicating a loss of public trust in Xiaomi's automotive safety [14] - The article notes that the public's sensitivity to safety discussions is heightened due to real-life accidents, which have raised serious concerns about vehicle safety features [14][16] - Xiaomi's marketing strategies, which may have been acceptable in the consumer electronics sector, are viewed as inadequate in the automotive industry, where safety is paramount [12][16] Group 3: Need for Accountability and Action - The article argues that instead of focusing on defending against accusations, Xiaomi should provide detailed explanations regarding safety features, particularly concerning the vehicle doors in extreme situations [17][22] - It suggests that Xiaomi should take a leadership role in safety discussions and support new regulations aimed at improving vehicle safety standards [20][24] - The need for a tiered driving license system is highlighted as a necessary step to ensure that drivers are adequately trained to handle high-performance vehicles [24][26]