Core Viewpoint - Lynk & Co's strategic evolution from 1.0 to 2.0 represents a significant shift in the development path of high-end Chinese brands, focusing on cultivating a complete automotive sports ecosystem in China rather than solely winning international championships [2][20]. Group 1: Brand Development through Racing - The racing track serves as a testing ground for technology and a platform for brand spirit, with winning in top competitions enhancing brand recognition and trust [4][5]. - Lynk & Co has achieved remarkable success in the WTCR/TCR series, winning nine championships in seven years, which has redefined the narrative of Chinese automotive performance on the global stage [8][10]. - The victories of Chinese driver Ma Qinghua in international events have created a complete narrative of "Chinese driver + Chinese car + Chinese track + Chinese brand," enhancing national industrial confidence [8][10]. Group 2: Strategic Shift and Resource Reallocation - Lynk & Co's decision to adjust its focus from international racing to cultivating local talent and a broader automotive culture reflects a strategic resource reallocation aimed at building a sustainable automotive sports industry in China [12][13]. - The brand aims to lower participation barriers in automotive sports, transitioning spectators into active participants through various initiatives, including driver training and racing experiences [12][13]. - Lynk & Co continues to participate in domestic racing events to maintain technical output and brand presence while fostering a pathway for amateur drivers to transition to professional racing [13]. Group 3: Mission Elevation and Performance Democratization - The 2.0 strategy signifies a shift from being a brand focused on commercial success to becoming an enabler and foundational player in the development of the Chinese automotive sports industry [15][16]. - By nurturing local talent through structured training programs, Lynk & Co aims to contribute to the industry's growth and create a sustainable ecosystem that benefits all stakeholders [16][18]. - The brand's approach to democratizing performance technology ensures that advanced racing technologies are accessible to everyday users, enhancing their driving experience [18]. Group 4: Long-term Vision and Cultural Impact - Lynk & Co's long-term strategy emphasizes the importance of building a robust automotive culture in China, moving beyond immediate marketing gains to foster deep user engagement and community building [20][22]. - The brand's initiatives, such as the establishment of the MEC and support for aspiring drivers, reflect a commitment to enriching the automotive experience for a new generation of enthusiasts [22].

在全球汽车工业的百年演进史中，赛道始终是技术极限的试炼场与品牌精神的最高殿堂。对于一个品牌而言，在顶级赛事中夺冠，意味着跻身全球性能版 图；而能够系统性地培育一片赛车的土壤，则意味着定义了一个市场的未来。 领克汽车，这个诞生即承载全球化视野与中国创新精神的高端品牌，在经历了WTCR/TCR世界巡回赛"七年九冠"的巅峰淬炼后，正悄然完成一次深刻的战略 转身：从聚焦于国际赛场上"夺取冠军"的1.0时代，迈入致力于在中国"培养冠军"、构建完整汽车运动生态的2.0时代。这不仅是一场商业策略的调整，更是 一次从证明产品实力到塑造产业文化的价值升维。 赛道铸就品牌资产 在商业世界里，建立一种强大的认知往往需要标志性事件与持之以恒的投入。对于汽车品牌，尤其是旨在突破高端市场、重塑用户心智的中国品牌，国际顶 级赛事的奖杯是最具说服力的"信任状"。领克深谙此道，自2019年携03TCR赛车首登WTCR(世界房车杯)舞台起，便开启了一段改写中国汽车运动史的传 奇。 H JH . t land # # Pouro Panta M IE r de 9 C R 0 a LV/T 14 摩洛哥首站领奖台 其历程并非简单的参与，而是震撼性 ...