Core Insights - The 2025 China International Service Trade Fair's cultural tourism service exhibition has opened, showcasing a convergence of ancient cultural heritage and cutting-edge digital technology [1] - The exhibition covers 11,100 square meters and features 425 well-known enterprises, including 83 Fortune 500 and industry-leading companies [1] Group 1: Industry Performance - In the first half of 2025, Beijing's cultural enterprises achieved revenue of 1.22 trillion yuan, a year-on-year increase of 13.3% [4] - Revenue from new cultural business formats reached 880.88 billion yuan, growing by 15.9% and accounting for 72.1% of the total revenue of cultural enterprises in the city [4] Group 2: Technological Integration - The exhibition emphasizes "smart creation" and "digital-physical integration," showcasing how digital capabilities are deeply embedded in real-world scenarios [4] - The use of AR/MR technology allows visitors to experience immersive tours of historical sites, such as the Yuanmingyuan, with advanced tracking technology [4][5] Group 3: Interactive Experiences - The introduction of AIGC and XR immersive experiences transforms audience roles from observers to participants, enhancing engagement with cultural heritage [6] - Interactive projects, such as AI-generated cultural heritage narratives and immersive games, highlight the application of AIGC and XR technologies in the cultural tourism sector [8] Group 4: Cultural Products and Consumption - The exhibition features a variety of immersive experience projects and cultural derivative products, emphasizing the blend of technology and culture [9] - New cultural products, including unique designs and AI-integrated toys, are showcased, reflecting the growing trend of cultural consumption [9][10]

Core Insights - The 2025 China International Service Trade Fair's cultural tourism service exhibition has officially commenced, showcasing a total exhibition area of 11,100 square meters with participation from 25 units and 425 enterprises, including 40 international companies and 83 industry leaders [1][3]. Group 1: Technological Empowerment in Cultural Tourism - The theme "Technology Empowerment, Creative Leadership" highlights a new landscape in national cultural center construction, focusing on "intelligent creation" and "digital-physical integration" as core productivity innovations [3]. - In the first half of 2025, the city's large-scale cultural enterprises achieved operating income of 1.22 trillion yuan, a year-on-year increase of 13.3%, with new cultural business models contributing 880.88 billion yuan, up 15.9%, accounting for 72.1% of total cultural enterprise income [5]. - The exhibition features advanced technologies such as MR and VR, allowing immersive experiences of historical sites and cultural heritage, enhancing audience engagement [7][9]. Group 2: Immersive Experiences and Interactive Technologies - The fair introduces AIGC interactive and XR immersive experiences, transforming audience roles from "observers" to "participants," showcasing the impact of technology on the audiovisual field [10]. - Notable projects include AI-generated cultural heritage revivals and immersive games, which have become popular attractions for visitors, particularly children [10][12]. - The "Copyright Empowerment Future" section combines technology and culture, featuring interactive experiences that enhance copyright awareness through engaging activities [12]. Group 3: Cultural and Creative Products - The exhibition emphasizes the integration of cultural and commercial tourism, showcasing numerous immersive projects and cultural derivative products, enhancing consumer engagement [13]. - A total of 506 new cultural products were presented, with over 20 debuting at the fair, including unique designs from various cultural institutions [15][17]. - The event highlights the rapid transformation of the cultural tourism industry through new technologies, creating more immersive, interactive, and personalized consumer experiences [17].