Group 1: Event Overview - The 2025 China International Fair for Trade in Services (CIFTIS) opened with various exhibitions showcasing international and local innovations in the service trade [1][7] - The event features a diverse range of exhibits, including cultural, technological, and service-oriented displays from multiple countries and regions [5][10] Group 2: International Exhibits - The international exhibition area allows visitors to experience unique cultural products from various countries, including Japan, Ireland, and Iran, through sensory engagement [5][6] - Japan's exhibition features 36 companies showcasing food, health, and craft products, along with cultural exchange activities [5][6] Group 3: Local Innovations - The provincial and municipal exhibition area highlights innovations from various regions, with a focus on Beijing's enhanced services for international visitors [7][8] - The exhibition includes interactive technology such as real-time translation screens to facilitate communication with foreign guests [7] Group 4: Corporate Exhibits - Prominent companies like Pop Mart and JD showcased their latest products, including interactive toys and AI robots, reflecting current market trends [9][10] - The corporate exhibition area attracted significant attention with its vibrant displays and innovative offerings [9] Group 5: "Beijing Big Audio-Visual" Exhibition - The "Beijing Big Audio-Visual" exhibition features four core segments, including high-definition audio-visual technology and emergency broadcasting systems [10][13] - The exhibition emphasizes the integration of content, technology, and safety in the audio-visual industry, showcasing Beijing's cultural and technological advancements [14] Group 6: Future Urban Development - The "Two Parks and One River" initiative aims to enhance urban development in western Beijing, integrating natural landscapes with recreational spaces [15][19] - The project focuses on improving infrastructure and promoting cultural resources to create a vibrant community space [17][18]

Core Insights - The 2025 China International Service Trade Fair's cultural tourism service exhibition has officially commenced, showcasing a total exhibition area of 11,100 square meters with participation from 25 units and 425 enterprises, including 40 international companies and 83 industry leaders [1][3]. Group 1: Technological Empowerment in Cultural Tourism - The theme "Technology Empowerment, Creative Leadership" highlights a new landscape in national cultural center construction, focusing on "intelligent creation" and "digital-physical integration" as core productivity innovations [3]. - In the first half of 2025, the city's large-scale cultural enterprises achieved operating income of 1.22 trillion yuan, a year-on-year increase of 13.3%, with new cultural business models contributing 880.88 billion yuan, up 15.9%, accounting for 72.1% of total cultural enterprise income [5]. - The exhibition features advanced technologies such as MR and VR, allowing immersive experiences of historical sites and cultural heritage, enhancing audience engagement [7][9]. Group 2: Immersive Experiences and Interactive Technologies - The fair introduces AIGC interactive and XR immersive experiences, transforming audience roles from "observers" to "participants," showcasing the impact of technology on the audiovisual field [10]. - Notable projects include AI-generated cultural heritage revivals and immersive games, which have become popular attractions for visitors, particularly children [10][12]. - The "Copyright Empowerment Future" section combines technology and culture, featuring interactive experiences that enhance copyright awareness through engaging activities [12]. Group 3: Cultural and Creative Products - The exhibition emphasizes the integration of cultural and commercial tourism, showcasing numerous immersive projects and cultural derivative products, enhancing consumer engagement [13]. - A total of 506 new cultural products were presented, with over 20 debuting at the fair, including unique designs from various cultural institutions [15][17]. - The event highlights the rapid transformation of the cultural tourism industry through new technologies, creating more immersive, interactive, and personalized consumer experiences [17].