"以前跑省级部门备案，来回路上就折腾大半天，现在分中心就在药谷产业园，步行2分钟就能咨 询，太方便了！"山东盛迪医药工作人员感慨。如今，济南分中心承接了45项省级赋权，实现一站式办 理药品、医疗器械等核心业务；菏泽分中心累计承接赋权67项，组建高层次专业团队，精准对接企业； 烟台分中心推动"审评+监管"无缝衔接，针对性服务本地放射性药品、生物医药、医疗器械产业。 审批流程的"减法"，换来产业发展的"加法"。"医疗器械互联网信息服务备案1天就办结，比法定时 限快了4天！"山东九兴药业负责人毛作坤直言，效率的提升让企业提前3个月打开线上市场。除了药品 生产许可证变更时限提速，多项审批时限均实现大幅压缩，化妆品备案最快提速60%，医疗器械互联网 信息服务备案最快1天办结。 服务不仅要提速，更要精准，各分中心正从被动受理转为主动护航。"专家团队结合我们的具体情 况，提出很多意见建议，有效解答了我们现阶段遇到的困惑。"山东英盛生物技术有限公司负责人介 绍，其自主研发的"全国首创"关键设备，正在专家全程跟踪指导下源源不断供应市场。 济南、菏泽、烟台设立首批审评核查分中心 省级审评服务搬进生产一线 "以前办药品生产许可证跨 ...

Core Viewpoint - The article highlights the successful marketing strategy of Yilian, a skincare brand under Furuida Biotech, through its immersive "Spray Festival" event in Jinan, which aims to enhance brand recognition and consumer engagement while showcasing its technological advancements in skincare products [2][9][21]. Brand Strategy and Marketing - Yilian's "Spray Festival" serves as a key annual marketing event, emphasizing the brand's youthfulness and technological prowess, with a projected online GMV exceeding 1 billion in 2024, reflecting over 30% year-on-year growth [2][18]. - The event featured interactive installations and a strong visual design, transforming the functional aspect of hydration into an emotional experience centered around "dopamine" [9][21]. - The brand leveraged its global ambassador, Zhang Linghe, to attract attention and deepen consumer connections, marking his first offline appearance as Yilian's spokesperson [6][9]. Consumer Engagement - The festival included various interactive experiences, such as a "Spray Door" and a "Fog Language Mailbox," allowing fans to engage creatively and personally with the brand [4][6]. - The event's climax was marked by Zhang Linghe's participation, which significantly heightened fan excitement and engagement [6][9]. Pre-Event Marketing - Yilian initiated a comprehensive marketing campaign 30 days prior to the event, utilizing online and offline channels to create buzz and drive participation, resulting in over 60 million reads and 2 million discussions on social media [11][13]. - The brand executed targeted advertising in 14 cities, including outdoor displays and digital promotions, to maximize visibility and consumer interest [15][17]. Product Innovation and Market Position - Yilian holds a leading position in the facial spray market, with a 26.82% market share on Douyin and a 10 billion GMV target for 2024, supported by a robust framework of technology research, market insight, and cultural narrative [18][19]. - The brand's commitment to technological innovation is evident in its product upgrades, such as the introduction of dual-patent hyaluronic acid and a new product line featuring a unique water/powder separation design [19][20]. Cultural Narrative - Yilian emphasizes a dual narrative of "technology + culture," rooted in its historical and cultural origins in Jinan, which enhances its brand identity and consumer connection [20][21]. - The "Spray Festival" reinforces this narrative by integrating product demonstrations, fan interactions, and emotional engagement, solidifying the brand's position in the skincare industry [21].