Core Insights - The conference emphasized the importance of cultural values in brand building, advocating for a philosophy of "Five Commons" which includes co-creation, co-progress, sharing, co-winning, and co-existence [2][4][8] Group 1: Brand Philosophy and Strategy - The concept of "Five Commons" was introduced as a foundation for brands to leverage cultural resources and enhance consumer engagement [2] - The brand should focus on integrating traditional cultural elements with modern technology to create unique products that resonate with consumers [2][4] - The importance of establishing a strong brand identity was highlighted, with a call for Chinese brands to enhance their global competitiveness through cultural narratives [4][8] Group 2: Cultural Symbolism and Brand Practice - The lotus flower was discussed as a significant cultural symbol in Chinese heritage, representing purity and elegance, which aligns with the brand's identity [6][8] - The brand's commitment to infusing cultural aesthetics into product design was emphasized, showcasing how traditional elements can enhance modern branding [6][12] Group 3: Industry Insights and Recommendations - The need for a cultural-driven approach in the cosmetics industry was stressed, with suggestions for brands to adopt cultural IP strategies and international storytelling [8][20] - The conference called for collaboration among industry stakeholders to elevate the cultural narrative of Chinese cosmetics, moving from mere manufacturing to creating meaningful cultural experiences [8][20] Group 4: Product Development and Innovation - The integration of modern technology with traditional ingredients was showcased in product lines, emphasizing the use of natural extracts and innovative formulations [12][18] - The design of products was inspired by traditional Chinese aesthetics, aiming to create a dialogue between consumers and cultural heritage through packaging and product experience [12][18] Group 5: Cultural Responsibility and Social Impact - The brand's commitment to social responsibility and cultural heritage was highlighted, advocating for a balance between commercial success and cultural respect [16][18] - The importance of embedding cultural education into business strategies was discussed, encouraging brands to view culture as a core component of their identity rather than just a marketing tool [16][20]

Core Viewpoint - The article emphasizes the importance of cultural resonance in the beauty industry, highlighting how brands like Yilian are shifting from merely functional products to those that embody cultural values and narratives [2][4]. Group 1: Brand Cultural Development - Yilian hosted its first Brand Cultural Communication Conference, integrating traditional Song culture with modern beauty concepts, aiming to explore sustainable brand vitality through cultural roots [2][4][6]. - The conference featured experts from various fields discussing the coexistence of traditional culture and modern branding, emphasizing that culture is the foundation of a brand's identity [6][7]. - Yilian's "Five Commons" values—co-creation, co-progress, sharing, win-win, and co-existence—reflect its commitment to cultural ethics and the elevation of Chinese manufacturing to cultural ambassadors [7][8]. Group 2: Market Insights - China is the world's largest cosmetics market, with a projected market size of 1,073.82 billion yuan in 2024, where domestic brands account for over 55.2% [7]. - Despite the growth, only one domestic brand among the top 50 in 2024 is expected to exceed 10 billion yuan in retail sales, indicating a concentration of domestic brands in the mid-to-low-end market [7]. Group 3: Cultural Asset Utilization - Experts suggest that the key to breaking through market challenges lies in "cultural assetization," proposing a three-step approach: from symbolic borrowing to spiritual resonance, activating ancient formulas with modern technology, and establishing a "Chinese fragrance" standard [8][10]. - The government is increasingly prioritizing brand promotion, making the development of high-end Chinese cosmetic brands a national strategy [10]. Group 4: Cultural Integration in Branding - Yilian's cultural narrative transforms scientific terms like "hyaluronic acid" into emotional symbols of skin care, making the brand's scientific strengths more relatable to consumers [27]. - The brand's cultural initiatives are deeply integrated with its product offerings, ensuring that cultural elements are not merely superficial marketing tactics but are embedded in the entire consumer experience [27][28]. Group 5: Future Directions - Experts believe that future cultural communication in the beauty industry should focus on "lifestyle," "scene-based," and "participatory" approaches, emphasizing that the best cultural dissemination is through immersion rather than education [28]. - Yilian's recent cultural collaborations and immersive experiences aim to bring traditional cultural elements into consumers' daily lives, making culture a living part of the brand experience [30].