中国香料香精化妆品工业协会理事长、医学博士颜江瑛在致辞中，以"文化的力量"为切入点，提出品牌需以"五共"价值观为根基。她强 调，"共创，是聚企业家之力，让传统文化资源成为行业共同的财富；共进，是让科研精神与工匠精神相遇，让《诗经》的草木香与现代 生物科技碰撞出火花；共享，是让消费者参与文化传承，从'用产品'到'懂文化'，形成品牌与用户的双向奔赴；共赢，则是这一切的归宿 ——行业因文化而壮大，消费者因文化而满足，民族因文化而自信；共生，是让品牌与文化相互成就，就像颐莲以'莲'为核，既让莲花文 化焕发新生，也让品牌因文化而更有生命力。"具体实践中，她说我们要在产品中融入《诗经》的草木情怀，要用现代科技重现李清照笔 下的雅致，当我们的品牌故事能让年轻人读懂唐诗宋词的意境——这就是文化赋能品牌的魔力。同时，她呼吁坚守"文化伦理"，对自然的 伦理，对匠心的伦理，对社会的伦理，用文化传递正能量，让"美"成为文明的载体。 福瑞达生物股份董事长、总经理高春明从企业战略层面阐释品牌长青之道。品牌是企业持续经营的"灯塔"，指引企业穿越寒冬与周期。品 牌是一种信任，是在公众心目中的广泛认知。从《化妆品品牌TOP50》榜单来看，相较 ...

Core Viewpoint - The article emphasizes the importance of cultural resonance in the beauty industry, highlighting how brands like Yilian are shifting from merely functional products to those that embody cultural values and narratives [2][4]. Group 1: Brand Cultural Development - Yilian hosted its first Brand Cultural Communication Conference, integrating traditional Song culture with modern beauty concepts, aiming to explore sustainable brand vitality through cultural roots [2][4][6]. - The conference featured experts from various fields discussing the coexistence of traditional culture and modern branding, emphasizing that culture is the foundation of a brand's identity [6][7]. - Yilian's "Five Commons" values—co-creation, co-progress, sharing, win-win, and co-existence—reflect its commitment to cultural ethics and the elevation of Chinese manufacturing to cultural ambassadors [7][8]. Group 2: Market Insights - China is the world's largest cosmetics market, with a projected market size of 1,073.82 billion yuan in 2024, where domestic brands account for over 55.2% [7]. - Despite the growth, only one domestic brand among the top 50 in 2024 is expected to exceed 10 billion yuan in retail sales, indicating a concentration of domestic brands in the mid-to-low-end market [7]. Group 3: Cultural Asset Utilization - Experts suggest that the key to breaking through market challenges lies in "cultural assetization," proposing a three-step approach: from symbolic borrowing to spiritual resonance, activating ancient formulas with modern technology, and establishing a "Chinese fragrance" standard [8][10]. - The government is increasingly prioritizing brand promotion, making the development of high-end Chinese cosmetic brands a national strategy [10]. Group 4: Cultural Integration in Branding - Yilian's cultural narrative transforms scientific terms like "hyaluronic acid" into emotional symbols of skin care, making the brand's scientific strengths more relatable to consumers [27]. - The brand's cultural initiatives are deeply integrated with its product offerings, ensuring that cultural elements are not merely superficial marketing tactics but are embedded in the entire consumer experience [27][28]. Group 5: Future Directions - Experts believe that future cultural communication in the beauty industry should focus on "lifestyle," "scene-based," and "participatory" approaches, emphasizing that the best cultural dissemination is through immersion rather than education [28]. - Yilian's recent cultural collaborations and immersive experiences aim to bring traditional cultural elements into consumers' daily lives, making culture a living part of the brand experience [30].